Union Saint Gilloise Announce "Sustainable" Nike Kit Deal - Fewer New Kits & Lower Prices
Nike and Belgian club Royale Union Saint Gilloise have entered into a partnership that will see the US-based brand provide custom-made competition kits for the club's first team, U23, women's teams, and entire youth division for the next three seasons.
Royale Union Saint Gilloise's kits in the current season were produced in-house, and the club was sponsored by Le Coq Sportif before that. Check out the full kit history over on Football Kit Archive.
As part of the deal, Union are taking steps to combat overproduction by wearing their match outfit for away matches for two seasons, using the first team's third shirt for players only, and limiting the purchase price for a replica Union Nike shirt to no more than 70 euros. This move is aimed at making their merchandise affordable for fans.
Just announce it.
— Royale Union Saint-Gilloise (@UnionStGilloise) May 1, 2023
Just Do It.
Ok! 👌 pic.twitter.com/0XnYKG1YdU
"Partnering with Nike further highlights our ambitions to grow,” said USG chairman Alex Muzio. “With Nike, we also find a partner that values sustainability through its ‘Move To Zero’ program. It is an ambition we also subscribe to with Union Inspires."
"We as Nike are proud to become the new supplier of Union Saint Gilloise apparel. Union has a unique history in Belgium Football and is in the more recent years again showing great results on and off pitch. Together with the focus on women football, the community & sustainability, this for us feels like a great match", says Simon Rutgers from Nike Football Partnerships.
The new Nike x Royale Union Saint Gilloise 23-24 home kit will be released "before the start of the new season".
Are you looking forward to seeing the new Nike x USG kits? Comment below.
Union Berlin 26-27 Home Kit to Be Released June 8
German newspaper BILD has confirmed our leak of the Adidas 1. FC Union Berlin home kit for the 2026-27 season. The design shifts from the prior red and white striped look to a predominantly red shirt with white accents on the collar and shoulders. An embossed geometric pattern across the front and sleeves directly references the steel roof structure of Stadion An der Alten Försterei as a tribute to the club's historic ground. Sponsors Adidas, Raisin and Kermi remain unchanged from the previous season.
The kit will be officially unveiled on June 8, an earlier date chosen to avoid the FIFA World Cup window running from June 11 to July 19.
Adidas Launches Special 26-27 Dog Kit for Real Madrid
Adidas has released a dedicated kit for dogs linked to Real Madrid. The designs adapt the club's new 2026-2027 home kit.
The collection lets fans outfit their pets to match the team's look. It builds on Adidas's growing range of pet products, including similar jerseys created for select national teams ahead of the 2026 World Cup.
Arsenal Sends Kit Without Adidas Logo & Arsenal Crest
Arsenal shirt collector @NathanPanter_52 has posted images of the 26-27 home shirt bought for £136 that is missing both the Adidas logo and the club crest. The item is an official product - it is very uncommon that something like that happens.
LEAKED: Adidas to Upgrade Leeds United to Local Elite Tier
As spotted by @theadelites, a new customisation option on the Leeds United club shop website allows fans to chosse between replica and authentic kits (added by error too early). This probably means that Adidas has upgraded the club from the B Premium tier to one of the Local A Elite tiers. The move gives fans the option to select authentic kits built around advanced Climacool+ performance technology.
Reports from February indicated similar upgrades for clubs including Ajax and Lyon ahead of the 2026-27 season, but Adidas apparently postponed/scrapped these. Adidas previously already upgraded British teams Celtic, Aston Villa, and Newcastle United.
