Union Saint Gilloise Announce "Sustainable" Nike Kit Deal - Fewer New Kits & Lower Prices
May 1, 2023, by Pat
Nike and Belgian club Royale Union Saint Gilloise have entered into a partnership that will see the US-based brand provide custom-made competition kits for the club's first team, U23, women's teams, and entire youth division for the next three seasons.
Royale Union Saint Gilloise's kits in the current season were produced in-house, and the club was sponsored by Le Coq Sportif before that. Check out the full kit history over on Football Kit Archive.
As part of the deal, Union are taking steps to combat overproduction by wearing their match outfit for away matches for two seasons, using the first team's third shirt for players only, and limiting the purchase price for a replica Union Nike shirt to no more than 70 euros. This move is aimed at making their merchandise affordable for fans.
Just announce it.
— Royale Union Saint-Gilloise (@UnionStGilloise) May 1, 2023
Just Do It.
Ok! 👌 pic.twitter.com/0XnYKG1YdU
"Partnering with Nike further highlights our ambitions to grow,” said USG chairman Alex Muzio. “With Nike, we also find a partner that values sustainability through its ‘Move To Zero’ program. It is an ambition we also subscribe to with Union Inspires."
"We as Nike are proud to become the new supplier of Union Saint Gilloise apparel. Union has a unique history in Belgium Football and is in the more recent years again showing great results on and off pitch. Together with the focus on women football, the community & sustainability, this for us feels like a great match", says Simon Rutgers from Nike Football Partnerships.
The new Nike x Royale Union Saint Gilloise 23-24 home kit will be released "before the start of the new season".
Are you looking forward to seeing the new Nike x USG kits? Comment below.
Emiliano Martinez Takes Chelsea's Number 1 Shirt
Emi Martinez has officially switched from No. 26 to No. 1 at Chelsea after just one match. The Argentine goalkeeper wore No. 26 in Chelsea's 4-3 win over Brighton.
With Robert Sanchez joining Como on loan, the No. 1 shirt became available, allowing Martínez to make the switch. Chelsea is now the third professional club where Martinez has worn No. 1, following Getafe and Aston Villa.
In a nice gesture to supporters who had already purchased his previous shirt, Martinez will sign all official “Martinez 26” jerseys bought through Chelsea's Megastore or official website. Fans can bring their shirt and proof of purchase to Stamford Bridge before October 4.
Japan U20 Debuts All-White Away Kit Variant
The all-white variation of Japan's away kit made its official debut during Japan U20's dominant 8-0 victory over Cambodia U20 in the U20 AFC Asian Cup qualifiers.
Previously, Japan premiered the original ensemble (black shorts and white socks) in a friendly match against Scotland, followed by an all-black shorts and socks variant during their 2026 FIFA World Cup Round of 32 clash with Brazil.
Leicester City 26-27 Away Retro Collection Released
Expanding on their retro-inspired aesthetic for the season, Leicester City and Adidas have officially dropped a new lifestyle apparel collection under the Adidas Originals banner. Following the popular launch of their Trefoil away shirt earlier this summer, the latest range focuses on timeless club heritage infused with classic Three Stripes street style.
The standout piece of the collection is a royal blue long-sleeve jersey adorned with an intricate all-over diagonal jacquard pattern. Much like the 26-27 away kit, the piece prominently features the iconic Adidas Trefoil alongside Leicester's nostalgic 'Running Fox' crest, which famously adorned the club's shirts until 1992. Matching royal blue three stripes run down the shoulders and sleeves to complete the vintage look.
Alongside the long-sleeve shirt, the collection includes an archival blue t-shirt with a bold white chest stripe, classic track jackets, hoodies, and matching track pants. The full Leicester City x Adidas Originals range is available now at the club's official online store and the Foxes Fanstore at King Power Stadium.
