Adidas Open Jude Bellingham Store, New Real Madrid Player Gifts Madrid No. 5 Bellingham Kits
Jun 23, 2023, by Chris
Update: Jude Bellingham last afternoon opened "story twenty two", a surprise pop-up shop celebrating his love for his home city Birmingham. He welcomed young people from across the city to give them free Real Madrid 23-24 season shirts bearing his name. Thanks to London-based football platform Versus for the Bellingham quote.
Jude Bellingham said: "I may now play for Real Madrid, but Birmingham will forever be my home. I am forever thankful to my family and friends for their support throughout my journey so far, as well as to the people of Birmingham."
Jude Bellingham handed out Real Madrid kits at his own adidas pop-up in Birmingham 🤍 pic.twitter.com/Yw4PUOxRFj
— VERSUS (@vsrsus) June 22, 2023
Adidas are paying tribute to the exceptional talent of Jude Bellingham and his recent signing with Real Madrid by opening a special pop-up store in Birmingham.
Adidas Launches Pop-Up "store twenty two" in Birmingham to Celebrate Jude Bellingham's Real Madrid Move
Aptly named "store twenty two", the store draws inspiration from Bellingham's first shirt number. Located on the second floor of the iconic Mailbox shopping center in Birmingham, the store is not made for traditional retail. Instead, it only showcases around ten current Adidas products.
The highlight will certainly be the visit of the man himself, Jude Bellingham, to the pop-up store.
The pop-up store can be rented from 190 GBP upwards
If you want to open a similar pop-up store as Adidas, the particular one is available for rent at a daily rate from £190, with a minimum rental period of seven days.
The Adidas "store twenty two" opens today at 5:45 PM local time, and will be open for one day only.
Do you like the idea of opening a pop store to give fans the chance to meet Bellingham? Let us know in the cmments below.
Wellington Phoenix 26-27 Home Kit Released
A-League club Wellington Phoenix and apparel partner Dynasty Sport have officially unveiled the club's new home kit for the 26-27 season. Celebrating the club's 20th anniversary campaign, the design delivers a direct throwback homage to the inaugural strip worn during the 2007-08 season.
The Dynasty Wellington Phoenix 26-27 home jersey features a predominantly black body accented by distinctive curved yellow and white panels sweeping across the shoulders and flanks, echoing the aesthetics of the club's debut kit. Significant cultural elements are embedded throughout, with the central Te Raukura white feather plume positioned on the chest alongside the club crest, and a tohu pattern incorporated into the side paneling. The inside collar features custom anniversary lettering reading 'Wellington Phoenix 20th Season Anniversary 2007-2027'.
Completed with matching black shorts and black socks, the kit is available immediately via the Phoenix online store and select regional retailers. The men's team features Entelar Group as main sponsor, while the women's edition showcases OPPO on the front.
Adidas National University Philippines 26-27 Kits Released
Adidas has officially unveiled the new football kits for National University (NU) in the Philippines, continuing the brand's ongoing partnership with the NU Bulldogs collegiate teams in the UAAP. As the country's first private, non-sectarian university, NU receives a sharp, bespoke set of uniforms tailored to its athletic heritage.
The new home jersey arrives in the university's classic deep navy blue, highlighted by rich gold accents on the collar, sleeve trim, and signature Three Stripes. A prominent retro-inspired 'National U' wordmark graphic stretches across the chest, complemented by a centered Adidas Performance logo and matching gold squad numbers. Completing the look are navy shorts and socks detailed with gold branding.
The away uniform reverses the aesthetic onto a crisp white base, finished with the same navy and gold chest branding and sleeve detailing. Alongside the outfield jerseys, Adidas also revealed a light pink goalkeeper kit featuring gold trim, giving the NU Bulldogs a complete, unified look across the pitch.
Special Farnham Town 26-27 Oktoberfest Shirt Released
English club Farnham Town has officially released a special limited-edition shirt to celebrate Oktoberfest for the 26-27 season. The one-off design arrives ahead of the club's dedicated matchday event scheduled for their home fixture against Salisbury on Saturday, October 10.
The shirt is heavily inspired by traditional Bavarian themes, featuring Bavaria's iconic blue and white diamond pattern across the entire body and sleeves. It is finished with a classic white spread polo collar paired with a V-neck cut, while a golden beer barrel graphic sits on the right chest opposite the Farnham Town FC club crest. Spanning across the midriff is an ornate gold "Oktoberfest" script complete with integrated barrel details.
Produced by LS4 Sport, who partners with the club alongside their primary kit supplier, the special release is completely separate from their standard 26-27 league kits. The shirt is available for pre-order through the club's online shop for £40 in strictly limited quantities.
