Alaska Airlines End 13-Year Main Kit Sponsorship Deal with Portland Timbers
Oct 8, 2023, by Chris
Alaska Airlines have announced that they will not renew their sponsorship deal with the Portland Timbers at the end of the 2023 season. This is reported by the local newspaper Oregon Live.
Portland Timbers Have Already Signed New Main Sponsor, Deal Announced in Coming Months
The Portland-based soccer club have been sporting the Alaska Airlines logo on the front of its jerseys since joining Major League Soccer in 2011, making it a rare sight for a team to maintain their kit sponsor for such a long period of time. The airline also had a sponsorship agreement with the Portland Thorns, which is due to expire at the end of the 2023 season. It is unclear if the Thorns' new ownership will pursue a partnership with Alaska.
Portland already have signed a new main sponsor deal
In the wake of the U.S. Soccer investigation’s release in October 2022, Alaska announced that it would redirect their sponsorship contributions to the National Women's Soccer League Players’ Association.
The Timbers have reportedly signed a new kit sponsor, with the announcement set to be made in the coming months.
Before being sponsored Alaska Airlines, Portland's kit featured the logos of Oregon Live and Toyota.
What do you think of Alaska Airlines' decision to end their 13-year sponsorship deal with the Portland Timbers? Do you look forward to finding out who will be Portland Timbers' new main sponsor? Let us know in the comments below.
FC Nantes 26-27 Octobre Rose Kit Released - First Pink Kit in Club History
Macron and FC Nantes have officially unveiled a special Octobre Rose kit for the 26-27 campaign, marking the first time in the club's history that Les Canaris will wear pink. Designed to raise awareness and support the fight against breast cancer during Pink October, the jersey will be worn in official competition by both the women's and men's first teams at the Stade de la Beaujoire throughout the month.
The Macron FC Nantes 26-27 Octobre Rose shirt is built around a soft pastel pink base decorated with a brushstroke pattern inspired by the deconstructed awareness ribbon in tonal shades. Deep burgundy trims accent the collar, cuffs, and monochrome branding, while a pink ribbon sits proudly on the chest between the Macron Hero and the embroidered club crest. On the back neck, eight embroidered pink ribbons replace the traditional stars that represent Nantes' eight French league championship titles.
Burgundy shorts and pastel pink socks with a burgundy turnover band complete the full kit. In support of the initiative, 50% of the profits from shirt sales will be donated directly to local charities Madame S and Ma Parenthèse, along with the FC Nantes endowment fund.
Cerro Porteño 2026 Anniversary Kit Released
Paraguayan powerhouse Cerro Porteño and Puma have officially unveiled a special anniversary kit celebrating the club's 114th birthday. Founded on October 1, 1912, "El Ciclón" marks the milestone with a limited-edition design that also represents the end of an era, serving as Puma's final kit for the club ahead of a switch to Diadora in 2027.
The Puma Cerro Porteño 2026 anniversary jersey embraces a distinctive late-1990s retro aesthetic. It features a deep navy base complemented by a bold vertical red stripe running down the center, accented with white piping along the sleeves and side seams. A classic fold-over collar with white trim frames the neckline, while an enlarged retro CP monogram watermark is embossed across the lower torso. The jersey is completed by a traditional shield crest on the left chest and a clean, sponsor-free front.
Produced in strictly limited quantities, the collector's shirt is available in both short-sleeve and long-sleeve versions, bringing a stylish close to Puma's seven-year partnership with Cerro Porteño that began in 2020.
