Alaska Airlines End 13-Year Main Kit Sponsorship Deal with Portland Timbers
Oct 8, 2023, by Chris
Alaska Airlines have announced that they will not renew their sponsorship deal with the Portland Timbers at the end of the 2023 season. This is reported by the local newspaper Oregon Live.
Portland Timbers Have Already Signed New Main Sponsor, Deal Announced in Coming Months
The Portland-based soccer club have been sporting the Alaska Airlines logo on the front of its jerseys since joining Major League Soccer in 2011, making it a rare sight for a team to maintain their kit sponsor for such a long period of time. The airline also had a sponsorship agreement with the Portland Thorns, which is due to expire at the end of the 2023 season. It is unclear if the Thorns' new ownership will pursue a partnership with Alaska.
Portland already have signed a new main sponsor deal
In the wake of the U.S. Soccer investigation’s release in October 2022, Alaska announced that it would redirect their sponsorship contributions to the National Women's Soccer League Players’ Association.
The Timbers have reportedly signed a new kit sponsor, with the announcement set to be made in the coming months.
Before being sponsored Alaska Airlines, Portland's kit featured the logos of Oregon Live and Toyota.
What do you think of Alaska Airlines' decision to end their 13-year sponsorship deal with the Portland Timbers? Do you look forward to finding out who will be Portland Timbers' new main sponsor? Let us know in the comments below.
FC Midtjylland 26-27 Home & Away Kits Released
FC Midtjylland and Puma have released the club's new home and away kits for the 26-27 season. The designs are deeply inspired by the club's core values and mentality, encapsulated in the motto "Heart. Head. Heath." (Hjertet, Hovedet, Heden).
The Puma FC Midtjylland 26-27 home jersey features a black base accompanied by elegant red lines. These lines form three tracks that symbolize the three pillars of the club's identity. On the back, a newly redesigned wolf icon makes its debut, alongside the word "MIDTJYLLAND" printed at the bottom hem to mark the club's origins.
Standing in sharp contrast, the Puma FC Midtjylland 26-27 away jersey utilizes a white base with thin grey stripes. The away shirt is accented with bold red and black contrasting details around the collar and sleeves. It carries over the same wolf icon and text detailing on the reverse, with both kits utilizing the club's bespoke attack-font for the player names and numbers.
RCD Mallorca 26-27 Away & Third Kits Revealed
Nike and RCD Mallorca have presented the club's new third for the 26-27 season, completing the team's set of alternative uniforms.
The Nike RCD Mallorca 26-27 third shirt features a combination of sky blue, white, and navy. The design incorporates a streamlined graphic pattern that aligns with several other Nike templates used for the current campaign. Together, these kits provide Mallorca with two distinct visual identities for their matches away from home.
FC Nordsjælland 26-27 Home Kit Released
The new FC Nordsjælland home kit for the 26-27 season has been officially released. Made by Nike, the latest jersey introduces a vibrant look for the Danish club, which is part of the Right to Dream community, ahead of their upcoming campaign.
The Nike FC Nordsjælland 26-27 home shirt features the club's traditional color palette, combining a red base with yellow accents. Launched under the tagline "Ready for the big stage," the design brings a clean and modern aesthetic to the team's recognizable identity.