Banned From 2026: Premier League Teams Make £56 Million From Betting Kit Main Sponsors
Oct 7, 2023, by Phan Tich Giay
Despite the ban from 2026, Premier League clubs still earned £56 million from front-of-shirt sponsorship deals with betting companies this season, via Sport Business.
Betting Sponsors in 23-24 Premier League Season - 40% Have a Betting Sponsor
Eight of 20 (40%) clubs still have front-of-shirt sponsors who are betting companies, despite the Premier League ban coming into effect from the 2026-27 season. The 2025-26 season is the last season in which the betting company was allowed to appear as a front-of-shirt sponsor.
According to a report by Sport Business, earning from betting front-of-shirt sponsors is up 12% on last season.
The betting logos will probably move to the sleeves
Some mid-to-lower-tier Premier League clubs have projected that their primary shirt partnership's worth will decline by 33% to 50% once the prohibition is implemented. Nonetheless, they believe that their lost revenue will be recouped by a more than doubling of shirt sleeve sponsorship revenue.
What do you think of the fact that clubs still make a lot of money from betting sponsors? Comment below.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
