Banned From 2026, But at Least 7 Premier League Teams Have Betting Main Kit Sponsor in 23-24 Season
Aug 8, 2023, by Chris
In April 2023, Premier League have decided to ban betting front-of-shirt sponsors from 2026. However, this does not stop teams to get in the maximum money from betting main sponsors before the ban comes into effect.
Betting Sponsors in 23-24 Premier League Season
Seven Premier League teams are having betting main kit sponsors in the 23-24 season. In addition, all Premier League teams have betting partners.
Interestingly, no company is on the front of two teams in the 23-24 Premier League season. The betting sponsors are also mainly "unknown" betting companies, with the exception of Betway x West Ham.
Chelsea were rumored to sign with Stake, Nottingham have no sponsor yet.
However, change is on the horizon, but only a light one. Premier League clubs have agreed to ban match-day front-of-shirt sponsorship deals with gambling companies from the summer of 2026, following similar bans in Serie A and La Liga.
Despite this, some feel that the ban doesn't go far enough, and that there should be a complete prohibition on gambling sponsorship in football. Currently, Chelsea, Nottingham, and Sheffield United are the only Premier League teams without a main sponsor, and could still sign with a betting company.
Betting Main Shirt Sponsors in Top 5 Leagues
🔴 Seven Premier League clubs currently have betting sponsors
🔴 Premier League clubs will ban match-day front-of-shirt sponsorship deals with gambling companies from 2026-27
🔴 Banning gambling sponsorships in football is already in place in Italy's Serie A and Spain's La Liga
🔴 Germany's first division has no betting main kit sponsors, and Montpellier are the only team in France's Ligue 1 with one
🔴 Chelsea, Nottingham, and Sheffield United are the only Premier League teams without a main sponsor yet.
Is it time for football to completely ban gambling sponsorship? Let us know in the comments below.
FC Arouca 26-27 Third Kit Released
Portuguese Primeira Liga club FC Arouca and domestic manufacturer Skita have officially launched the team's new third kit for the 26-27 campaign.
The Skita FC Arouca 26-27 third shirt is predominantly black, highlighted by an intricate tonal floral jacquard pattern embossed across both the front and back of the torso. Fine white trim lines the round crew-neck collar and sleeve cuffs, adding clean contrast to the dark base.
Completing the monochrome look, the FC Arouca crest, Skita branding, and main sponsor bwin all appear in clean white. Black shorts and socks are set to round off the new 26-27 third uniform.
PSIS Semarang 26-27 Home Kit Released
Indonesian club PSIS Semarang and returning technical sponsor Riors have officially launched their new home kit for the 26-27 season. The release marks the resumption of the partnership between the brand and the Semarang-based club, following Riors' previous spell outfitting the team from 2017 to 2024.
The PSIS Semarang 26-27 home jersey features the club's traditional blue as its base color, enriched by a striking, detailed mythical beast illustration across the front torso. Contrasting vibrant red details highlight the V-neck collar insert, the sleeve cuff trims, and the side hem vents. The monochromatic treatment extends to the chest, where both the Riors logo and the PSIS crest with its championship star are rendered in vivid red.
Navy blue panels across the shoulders and collar frame the design, while a bespoke emblem sits inside the back neck. The full kit is completed with matching patterned blue shorts and navy socks with red detailing.
Lech Poznań 26-27 Third Kit Released
Macron and Polish champions Lech Poznań have officially presented their new third shirt for the 2026-27 campaign. Dubbed "Trzeci Wymiar" (Third Dimension), the strip introduces a cosmic, futuristic aesthetic that offers a distinct contrast to the club's traditional home and away designs.
The Macron Lech Poznań 26-27 third jersey features a striking silver base crafted from a metallic-finish fabric. A custom embossed geometric pattern repeating the letters of "LECH" runs vertically across the front. Sleek black accents detail the crew neck, sleeve cuffs, and shoulder piping, while the Macron Hero logo, Superbet sponsor, and club crest all appear in monochrome black, topped by a gold championship star.
Created in collaboration with Lech Poznań's head of graphic design Marcin Rajczak, the clean, space-inspired design is finished with matching silver shorts and socks. The full kit is available now via the club's official online store and at Enea Stadion.
UEFA Signs First-Ever Referee Kit Sponsorship Deal With Strauss
UEFA have signed their first ever referee kit sponsorship today with Strauss - famous safety workwear, gear and equipments company from Germany.
Following this deal, the German company's logo will appear on the left sleeve of referee kits in UEFA competitions, as well as on VAR screens and assistants' operating room. The effect of the deal will start immediately on 26-27 Champions League matchday 1, and to be applied with Europa League and Conference League after that.
What do you think of UEFA's new sleeve sponsor, Strauss? Let us know in the comments below.
Emiliano Martinez Takes Chelsea's Number 1 Shirt
Emi Martinez has officially switched from No. 26 to No. 1 at Chelsea after just one match. The Argentine goalkeeper wore No. 26 in Chelsea's 4-3 win over Brighton.
With Robert Sanchez joining Como on loan, the No. 1 shirt became available, allowing Martínez to make the switch. Chelsea is now the third professional club where Martinez has worn No. 1, following Getafe and Aston Villa.
In a nice gesture to supporters who had already purchased his previous shirt, Martinez will sign all official “Martinez 26” jerseys bought through Chelsea's Megastore or official website. Fans can bring their shirt and proof of purchase to Stamford Bridge before October 4.