Australia Extend Nike Deal

Nov 18, 2023

by Chris

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Partnership Duration: Australia and Nike have extended their partnership until 2033, marking their third decade together.
Tournament Coverage: The new kit deal, starting in 2024, will cover the next two World Cups and three Asian Cups.
Investment Commitment: The deal includes a commitment to invest in grassroots participation, inclusivity programs, and the Legacy '23 strategy, focusing on gender parity in football.

Australia and Nike have extended their partnership for an impressive third decade, until 2033.

Nike Extends Partnership With Football Australia Until 2033

The new Nike Australia Football kit deal is valid from 2024 until 2033, covering the next two World Cups (2026 & 2030 World Cups) as well as three Asian Cups (2023, 2027 & 2031 AFC Asian Cups).

Nike replaced Adidas as Austrlia kit maker in 2004.

There is no info on the worth of the new Nike Australia football deal.

The extended Nike Australia partnership also sees a committed investment in Football Australia’s thriving grassroots participation, inclusivity programs, and Legacy '23 strategy. The Legacy ’23 initiative harnesses the growth of women’s football to deliver enduring benefits for Australia’s largest community sport beyond 2023, including becoming the first community sport to reach gender parity in participation.

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