Inter Miami Sign Royal Caribbean Main Kit Sponsor Deal
- New Main Sponsor: Royal Caribbean will be Inter Miami's new main kit sponsor starting in the 2024 season.
- Multiyear Deal: The partnership is a multiyear agreement, replacing the previous sponsor, XBTO.
- Financial Details Unknown: The financial details and the exact length of the contract have not been publicly released.
Lionel Messi's Inter Miami CF will have a new main sponsor from 2024. This was announced by the club already some weeks ago, but went unnoticed in the world of football.
Mock-up by Footy Headlines
Royal Caribbean Announced as Inter Miami's Main Kit Sponsor
Royal Caribbean will become Inter Miami's new main kit sponsor from the 2024 season. The partnership between the world's largest cruise line and the South Florida-based football club is set to be a multiyear deal, and has been described as unprecedented.
Royal Caribbean replace XBTO, a crypto company.
Mock-up by Footy Headlines
The financial figures of the Inter Miami Royal Caribbean shirt sponsor deal are not known. The exact length of the contract has not been disclosed as well.
Footy Headlines expect Royal Caribbean's hallmark logo, the anker med krone, tp feature on the Inter Miami 2024 kits onwards. The anker krone logo was also used to announce the partnership.
The Florida-based cruise line brand Royal Caribbean International, valued at $27.11 Billion, were founded in 1968.
Do Royal Caribbean fit Inter Miami as their new main sponsor? Let us know in the comments below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
