Horrific? Saudi Arabia Founds New Team Neom SC, Liquidates Old Club From Different City
Dec 30, 2023, by Chris
- Saudi Football Investment: Saudi Arabia is heavily investing in football, acquiring established players and forming new teams.
- Team Liquidation and Creation: Four existing Saudi Arabian football teams were liquidated and their ownership transferred, with one becoming Neom SC.
- Neom SC Formation: Neom SC was created from the acquisition of Al-Suqoor, and will compete in many sports, but has a basic logo and kit.
Saudi Arabia aims to become a household name in football. With it, the state's public investment found has bought several older top players for the league, including Neymar, Cristiano Ronaldo, and Sadio Mane. But that's not all - Saudi Arabia is also founding new teams.
Saudi Arabia Founds 4 New Teams, Liquidates 4 Others
In early June 2023, it was announced that the Saudi Arabian Ministry of Sport transferred the ownership of four clubs - which practically means that four teams are liquidated. Al-Qadisiyah goes to ARAMCO, Al-Diriyah to the Diriyah Gate Development Authority, Al-Ula to the Royal Commission for Al Ula, and Al-Suqoor to Neom.
The Neom team is the first to have announced their logo, name, and first kit. We expect the three others to follow soon.
Neom City - Saudi Arabia's 500 Billion Dollar City Project
Neom is a futuristic city being built in Saudi Arabia, with an estimated cost of $500 billion. Of course, this city also needs a sports team. However, instead of creating a new team from scratch, the Saudi government decided to acquire the license of an existing team - Al-Suqoor, which played in the third division.
Neom SC Announced
The new Neom sports team is called Neom Sports Club. The club was formerly known as Al Suqor Club.
The new Neom SC logo is rather lame and does not give the team a unique identity. Instead, it's just the Neom logo with an S.C. added at the bottom.
Neom SC Football Kit
The first Neom SC kit is orange-red with a white supplier logo. The unique element is an all-over pattern inspired by the shape of the Neom logo - it still looks more like a non-name sports shirt than a football kit.
The Neom Sports Club already competes in 13 different sports, including football, basketball, martial arts and table tennis, with teams and sessions available for men, women and children of all ages. Moaath Alohali has been named CEO of the club, after leaving his tenure as CEO of Saudi Pro League team, Al Ettifaq.
According to the official press releases, Neom SC "wants to expand its expertise and grow as a football club. The Neom project aims to support local Saudi talent as it becomes a global hub for sports" - we expect some famous players to play for Neom by 2030.
What do you think of the Neom SC logo? Do you think they will later develop a more bespoke branding for the club? let us know in the comments below.
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The Meyba Willem II 2026-27 home jersey features the club's classic tricolor design with red, white, and blue vertical stripes. In a nod to the club's heritage and to keep the design as pure as possible for the 130-year milestone, the kit does not feature a main sponsor on the front.
This release marks the first kit produced by Meyba for the Dutch club following the announcement of their partnership in March 2026.
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The new VfL Bochum 2026-27 home and away kits were officially released today. Made by Mizuno, the new kits will be worn in the upcoming 2. Bundesliga campaign. The launch is centered around the theme "Du trägst es in dir" (You carry it inside you), celebrating the deep connection between the club, its crest, and the fans.
The Mizuno VfL Bochum 2026-27 home shirt features a gradient design transitioning from dark floodlight blue to royal blue. The focal point of the design is the club crest, which represents the heart of the team and connects generations of supporters.
The Mizuno VfL Bochum 2026-27 away shirt offers a contrasting look in light blue with a unique graphic design and a patterned collar.
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The Oxen Sports Shrewsbury Town 2026-27 away shirt introduces a vibrant look, featuring an amber base combined with blue trim on the collar and cuffs. Subtle stripes are incorporated directly into the fabric to give the shirt a textured finish.
