No More Adidas: São Paulo to Have Makeshift Kits in Early 2024?
- Sponsorship Change: São Paulo's sponsorship with Adidas ends and they will be sponsored by New Balance from January 1, 2024.
- Kit Delay: The New Balance kits may not be ready until mid-January 2024, potentially requiring the club to use makeshift kits.
- In-House Kits: São Paulo might use in-house kits featuring the club's brand "SAO" until the official New Balance kits are launched.
São Paulo will be sponsored by New Balance from 1 January 2024, leaving Adidas. Now, it could be that the club won't wear New Balance kits in the first days or even weeks of the new year. Story via Mantos do Futebol.
São Paulo Youth Team to Play With In-House Kits, as New Balance Kits Not Launched Before mid-January 2024
In early 2024, the Copa São Paulo de Futebol Jr (Copinha) will take place. The regional U20 tournament could see the youth team wearing in-house kits, as the New Balance São Paulo 2024 kits could not be launched before mid-January 2024.
The possible in-house São Paulo 2024 kits were previewed by Passaporte FC, the official tourism organization of São Paulo, who organized a match featuring them.
The in-house São Paulo kits feature the logo of SAO, the club's brand. The home has a modern and clean look, while the away boasts a polo collar. Both have the club's trademark designs, which are part of the club's rules. São Paulo cannot play with standard teamwear kits, therefore.
São Paulo 2023 Black Consciousness Kit - In-House
Although unconfirmed, the in-house SAO kits could serve as an interim solution until New Balance are going to launch SãoPaulo's official kits, avoiding the use of Adidas uniforms post-contract expiration in December 2023.
Do you like the in-house São Paulo kits? Let us know in the comments below.
Kylian Mbappe Wears Special World Cup 'Top Scorer' Patch
In France's opening match of the 2026 World Cup, Kylian Mbappé wore a special insignia on his France kit to commemorate his achievement as the top scorer of the 2022 World Cup. Following his Golden Boot win in Qatar, where he scored eight goals, the French captain's jersey now features a dedicated patch recognizing this individual accolade.
This addition comes as part of a wider trend of specialized badges seen on national team kits during the 2026 World Cup. Alongside standard tournament patches, various players have been spotted wearing insignias denoting their debut or legacy status.
Messi Wears FIFA 2026 World Cup 'Legacy' Patch
On the day he became the first player ever to appear in six World Cups, Lionel Messi chose to wear the World Cup "Legacy" patch instead of the "Golden Ball Award" patch.
Prior to this, only Manuel Neuer and Yuto Nagatomo had been honored with the prestigious "Legacy" patch.
New Al Khulood Logo Revealed
Saudi Pro League club Al Khulood have officially unveiled their new logo following a public fan vote. The updated crest, which forms part of a broader visual identity refresh for the team, incorporates elements inspired by the club's home city of Ar Rass into the previous shield design. This marks the second time the club's visual identity has been updated since Ben Harburg's acquisition of the team.
