OFFICIAL: No More Nike - Adidas Announce Deal With Lamine Yamal
Feb 26, 2024, by Phan Tich Giay
- Adidas Partnership: Adidas has secured a long-term partnership with Barcelona's Lamine Yamal, beating out Nike and other competitors.
- Messi Influence: Adidas is positioning Yamal similarly to Messi, with him wearing Messi's signature boots and becoming a top ambassador.
- Official Announcement: The official announcement of the Adidas deal with Yamal is expected imminently, following a multi-year agreement.
Update: Adidas officially announces long-term partnership with Barcelona's young star - Lamine Yamal
In the short video introducing Lamine Yamal, he wore the X Crazyfast Messi 'Spark Gen10s' boots, showing that Adidas wants to develop Yamal's image in the same way as Messi.
Update: Barcelona wonderkid has vowed to follow in the footsteps of his "idol" Lionel Messi by becoming a Golden Boy winner of the future. Now, he laced up in Messi's new Spark Gen10s X Crazyfast signature boots and is set to become an official Adidas athlete very soon.
Yamal is expected that to debut the Messi signature football boots in the match against Napoli in the Champions League tonight.
According to reports, Adidas has finalized the deal with Lamine Yamal. The documents have been signed, agreed upon, and sealed. The official announcement will be made soon.
Adidas have beaten Nike to sign Barcelona's young star - Lamine Yamal - and will make him Adidas's top star for years to come, according to Relevo and @memorabilia1899.
Lamine Yamal x Adidas
During Barcelona's recent training session, Yamal ditched his Nike MDS 007s for Adidas X Crazyfast whiteout boots, proving the rumors of his Adidas switch to be true.
With Yamal's contract with Nike about to expire, giants Adidas, Puma, and New Balance are also looking to sign the young Spanish star to a new deal, while Nike is also keen to extend Yamal's contract. But in the end, Adidas beat them all to Yamal with a 'mega contract'.
According to Relevo, the official sponsorship deal between Adidas and Lamine Yamal will be officially announced in the coming days and will last for several years. Yamal will become one of Adidas' top ambassadors like Bellingham.
This is similar to how Adidas beat Nike to have the young star Messi in 2006. And then, as they say, history is made.
Do you think Adidas is a reasonable destination for young star Lamine Yamal? Do you think Yamal can develop in the same way as Messi? Comment below.
Pachuca 26-27 Home & Away Kits Released
Skechers and Club Pachuca have officially unveiled the club's new home and away kits for the 26-27 Liga MX season. The latest releases continue the partnership between the sportswear brand and the team, emphasizing local pride and tradition under the campaign "Origen Que Manda".
The Skechers Pachuca 26-27 home shirt returns to the club's signature look with classic blue and white vertical stripes. To add a unique local touch, the stripes feature an intricate graphic pattern inspired by the Atlantes de Tula, a prominent archaeological symbol of the state of Hidalgo.
Offering a more modern and clean aesthetic, the Skechers Pachuca 26-27 away shirt features a crisp white base complemented by subtle grey accents and detailing. Both jerseys prominently highlight Pachuca's proud identity as the "Cuna del Futbol Mexicano" and will be worn throughout the upcoming Apertura 2026 and Clausura 2027 tournaments.
Radomiak Radom 26-27 Third Kit Released
Polish Ekstraklasa club Radomiak Radom has officially unveiled its new 26-27 third kit. Made by Adidas, the new shirt introduces a bold and modern look that departs from the club's traditional designs.
The Adidas Radomiak Radom 26-27 third football shirt features purple as its primary color. The design is centered around the Latin motto "Unum Cor, Una Vis", which translates to "One heart, one force". This slogan is intended to represent the strong bond and unity between the players, coaching staff, and the supporters who identify with the club.
The Adidas Radomiak Radom 26-27 third kit is currently available for pre-sale through the club's official online store, with the official launch video and announcement shared across their social media channels.
UE Sant Andreu 26-27 Home Kit Released
Spanish side UE Sant Andreu have unveiled their new 26-27 home kit, made by Munich Sports. The release coincides with the club's upcoming debut season in the Primera Federación following their promotion to the third tier of Spanish football.
The Munich Sports UE Sant Andreu 26-27 home shirt features the club's traditional quadribarrada design. It showcases four vertical red stripes on a yellow base, directly representing the Senyera, the Catalan flag, which has always been a central element of the club's identity. The classic look is completed with Munich Sports branding and standard sponsor placements integrated into the striped layout.
The Munich Sports UE Sant Andreu 26-27 home kit is currently available to purchase through the club's official online store.
Arka Gdynia 26-27 Home & Away Kits Released
Polish I Liga side Arka Gdynia have officially launched their new 26-27 home and away kits. The new shirts are produced by Italian brand Macron.
The Macron Arka Gdynia 26-27 home shirt boasts the club's classic yellow and blue colors. A maritime theme is central to the design, perfectly reflecting the team's coastal roots and their campaign slogan, which translates to "Maritime nature written in our DNA."
Offering a contrasting option, the Macron Arka Gdynia 26-27 away jersey is navy with light blue accents. Dubbed "People of the Sea," it also draws inspiration from the Baltic Sea to complete the set for the upcoming season. Both the 26-27 home and away kits are currently available for purchase through Arka Gdynia's official online store.
Sevilla Atlético 26-27 Home Kit Released
The new Sevilla Atlético 26-27 home kit was officially released, introducing a clean and minimalist design for the Sevilla FC reserve team. Made by Adidas, the new shirt will be worn during the club's upcoming 26-27 campaign in the Segunda Federación.
The Adidas Sevilla Atlético 26-27 home jersey features a crisp white base complemented by subtle red and white accents. This understated aesthetic stays true to the traditional colors of the club.
Launch + Official Images: Manchester United 26-27 Away Kit Leaked
Opaleak provides us with new official images of Manchester United's new 2026-2027 away kit, including a launch pic with Bryan Mbeumo.
