OFFICIAL: No More Nike - Adidas Announce Deal With Lamine Yamal
Feb 26, 2024, by Phan Tich Giay
- Adidas Partnership: Adidas has secured a long-term partnership with Barcelona's Lamine Yamal, beating out Nike and other competitors.
- Messi Influence: Adidas is positioning Yamal similarly to Messi, with him wearing Messi's signature boots and becoming a top ambassador.
- Official Announcement: The official announcement of the Adidas deal with Yamal is expected imminently, following a multi-year agreement.
Update: Adidas officially announces long-term partnership with Barcelona's young star - Lamine Yamal
In the short video introducing Lamine Yamal, he wore the X Crazyfast Messi 'Spark Gen10s' boots, showing that Adidas wants to develop Yamal's image in the same way as Messi.
Update: Barcelona wonderkid has vowed to follow in the footsteps of his "idol" Lionel Messi by becoming a Golden Boy winner of the future. Now, he laced up in Messi's new Spark Gen10s X Crazyfast signature boots and is set to become an official Adidas athlete very soon.
Yamal is expected that to debut the Messi signature football boots in the match against Napoli in the Champions League tonight.
According to reports, Adidas has finalized the deal with Lamine Yamal. The documents have been signed, agreed upon, and sealed. The official announcement will be made soon.
Adidas have beaten Nike to sign Barcelona's young star - Lamine Yamal - and will make him Adidas's top star for years to come, according to Relevo and @memorabilia1899.
Lamine Yamal x Adidas
During Barcelona's recent training session, Yamal ditched his Nike MDS 007s for Adidas X Crazyfast whiteout boots, proving the rumors of his Adidas switch to be true.
With Yamal's contract with Nike about to expire, giants Adidas, Puma, and New Balance are also looking to sign the young Spanish star to a new deal, while Nike is also keen to extend Yamal's contract. But in the end, Adidas beat them all to Yamal with a 'mega contract'.
According to Relevo, the official sponsorship deal between Adidas and Lamine Yamal will be officially announced in the coming days and will last for several years. Yamal will become one of Adidas' top ambassadors like Bellingham.
This is similar to how Adidas beat Nike to have the young star Messi in 2006. And then, as they say, history is made.
Do you think Adidas is a reasonable destination for young star Lamine Yamal? Do you think Yamal can develop in the same way as Messi? Comment below.
Blackpool 26-27 Third Kit Released - 125 Years of Bloomfield Road
English League One club Blackpool FC and Puma have officially unveiled their special third kit for the 2026-27 season. The limited-edition jersey doubles as a commemorative anniversary release celebrating 125 years of the club calling Bloomfield Road their permanent home since 1901.
The Blackpool 26-27 third shirt features an off-white base covered in an intricate archival collage graphic. The print incorporates historical references from throughout the ground's history, including vintage crests, old match tickets, and nods to iconic stadium stands such as Spion Kop and the West Paddock. A prominent horizontal band in the club's signature tangerine stretches across the chest, framing the Fylde Coast Homes sponsor, complemented by a tangerine crew neck collar, matching Puma cat logos, and a retro club crest.
Only 1,901 individually numbered shirts will be produced, paying tribute to the stadium's founding year. The Blackpool 2026-27 third kit goes on sale online and at the club shop on August 29, 2026, ahead of their league encounter against Peterborough United.
US Sambenedettese 26-27 Third Kit Released
Italian Serie C club US Sambenedettese and technical sponsor Erreà have officially launched their new third kit for the 2026-27 season. Designed by Erreà Creative Lab, the shirt completes the club's set for the new campaign alongside the previously released home and away jerseys.
The Sambenedettese 26-27 third jersey introduces a stylish petrol green base, paired with vibrant red logos and detailing alongside navy blue accents. It features a classic polo collar with a dual-color red and navy V-insert at the neck, matched by striped sleeve cuffs.
Deeply rooted in local culture, the design pays homage to San Benedetto del Tronto by incorporating verses by celebrated local poet Bice Piacentini into the shirt. A monochromatic red club crest and matching sponsor applications round off the refined look.
CD Toledo 26-27 Away Kit Released
Spanish club CD Toledo and technical sponsor Joma have officially launched the new away kit for the 2026-27 season. Unveiled under the motto "Toledo brilla. Con luz propia" (Toledo shines with its own light), the design brings a sharp and elegant look for the Tercera Federación outfit.
The Joma CD Toledo 2026-27 away jersey features a black base detailed with thin vertical gold pinstripes running down the front and sleeves. A subtle geometric jacquard pattern is incorporated into the fabric, while the club crest, Joma logo, and front sponsor branding from Cerveza LA SAGRA all appear in a clean, matching monochrome gold.
Black shorts and socks with gold accents complete the new Joma CD Toledo 2026-27 away strip.
Sandhausen 26-27 Away Kit Released
The new SV Sandhausen 26-27 away kit has been unveiled. Made by Italian brand Macron, the new strip introduces a clean and stealthy look for the German side.
The Macron SV Sandhausen 2026-27 away shirt is predominantly black, accented with dark grey trim on the collar and sleeve cuffs. The design keeps things classic and understated, paired with crisp white sponsor logos and a monochrome SV Sandhausen crest on the chest.
Black shorts and socks complete the new Macron SV Sandhausen 26-27 away strip.
