FC Copenhagen Extend Adidas Kit Deal Until 2028 - Become an Adidas B-Premium Team

Jan 18, 2024

by PTG

31 views

Contract Extension: FC Copenhagen and Adidas have agreed to a new deal extending their partnership until 2028.
Bespoke Kits: FC Copenhagen will move to bespoke kits, rather than using teamwear templates, making them an Adidas B-Premium team.
Enhanced Product Range: The deal includes products from exclusive Adidas sub-brands like Originals, alongside bespoke kits.

FC Copenhagen have just announced that they have reached a new agreement with Adidas that will run until 2028. As a result, Copenhagen's kits will no longer be based on the Adidas teamwear template but will be a bespoke kits, making them an Adidas B-Premium team.

FCK strike new groundbreaking agreement with adidas

F.C. Copenhagen and @adidasfootball have struck a new agreement with a fresh initiative that sets an unprecedented standard in the Nordic region for player kits, training gear and casual wear.#fcklive https://t.co/KhRGgY87l7
— F.C. København (@FCKobenhavn) January 17, 2024

Copenhagen Extend Adidas Kit Deal Until 2028

Copenhagen's new agreement with Adidas means that Copenhagen will have bespoke kits (no authentic kits), just like the Adidas Tier B Premium teams. At the same time, Copenhagen will also receive products from exclusive sub-brands such as Originals.

The "Definitive" Adidas Team Ranking - Update with 25 Clubs

Oct 9, 2023

Adidas has been the shirt supplier for Copenhagen since 2012 until now.

Commercial director of F.C. Copenhagen, Mikkel Grove Lindsted said:

"There should be no doubt that we have made high demands on adidas to ensure the very special Copenhagen imprint on our products. We are now taking our collaboration to an unprecedented level that matches other international clubs, and this means that in the future we will see many more new products with the FCK logo from adidas,"

"We have designed F.C. Copenhagen’s kits since 2012 and we are proud that in the coming years we will raise the partnership to the next level. We are very excited that the club is also leaving a big mark on the international scene. Football is a top priority for us, and it is important to collaborate with the best clubs. Here, Copenhagen is a key city for us and a market with our full focus," says Elin Sundell Nilsson, Nordic Sports Marketing Director at adidas.

The new agreement takes effect from next season and runs until summer of 2028. This means that Copenhagen will have a unique bespoke kit for the 2024-25 season, as well as training, casual wear and Originals will be presented over the coming years.