No More Adidas - New Balance Sao Paulo 2024 Home & Away Kits Released
- New Kit Manufacturer: Sao Paulo's 2024 kits are made by New Balance, replacing Adidas.
- Home Kit Design: The home kit features the traditional tricolor stripe, a Polo collar with tricolor details, and the phrases "Clube da fé" and "Sentimento que jamais acabara!"
- Away Kit Design: The away kit has a vertical striped design with red and black stripes, a black V-neck with red edges, and the phrase "The story begins here" on the back of the neck, and "Made in Cotia – Athletes and citizens" on the bottom right.
The new Sao Paulo home and away shirts were released today. They are made by New Balance, replacing Adidas and will be worn in the 2024 Brasileirão.
Sao Paulo 2024 Home Kit
This is the Sao Paulo 2024 home jersey made by New Balance.
The New Balance Sao Paulo 2024 shirt has a classic look with various bespoke details inspired by the famous tricolor flag.
As is tradition, the New Balance São Paulo 2024 home kit comes with the iconic tricolor stripe and a classic Polo collar with clever tricolor detailing.
The back of the shirt has the words 'Clube da fé' (Faith Club) and the words 'Sentimento que jamais acabara!' (Feeling that will never end) on the inside of the shirt (inside of the Sao Paulo crest).
Sao Paulo 2024 Away Kit
This is the new NB Sao Paulo away jersey for 2024.
The New Balance São Paulo 2024 away jersey features the traditional vertical striped design with red and black stripes, separated by white lines.
The V-neck of the NB Sao Paulo 2024 away jersey is black with red edges, while the sleeves have a different scheme with an all-black upper part and a striped lower part. The back of the shirt is also completely striped, while the phrase "The story begins here" in gold can be seen at the back of the neck.
A stamp with the phrase "Made in Cotia – Athletes and citizens" is located at the bottom right of the New Balance São Paulo 2024 away football shirt.
Sao Paulo 2024 Pre-match Kit
Check out the São Paulo 2024 pre-match shirt below.
The new New Balance Sao Paulo's 2024 pre-match jersey is predominantly black with unique horizontal V-shaped patterns in red/white/black.
Sao Paulo 2024 GK Kit
Check out the Sao Paulo 2024 GK shirt below.
The New Balance São Paulo FC's new 2024 GK jersey is grey with abstract graphics. It has a V-shaped collar, half grey, half black, and a black cutout on the right sleeve.
Sao Paulo 2024 Collection
Available since January 18, the NB São Paulo FC 23-24 home & away shirts retail at 71 USD.
First by New Balance. What do you think about Sao Paulo's 2024 home & away kits? Comment below.
Grimsby Town 26-27 Third Kit Released
Grimsby Town and technical partner Lotto have officially revealed the club's new 26-27 third kit. Following the previous releases of their home and away strips, the new design draws inspiration from the earliest days of the Mariners playing at Blundell Park, combining a rich brown base with light blue and white accents.
The Grimsby Town 26-27 third jersey is predominantly brown, featuring a broad white chest band bordered by a thin sky blue line. The kit showcases an all-over sublimated diamond pattern across the body, with matching white and sky blue trim along the collar and sleeve cuffs. A monochrome white club crest sits on the chest, while a fisherman illustration is printed on the upper back as a sign-off detail.
Matching brown shorts and socks complete the full uniform for the Mariners. The new Lotto Grimsby Town 26-27 third strip will be available to purchase in-store from Friday, August 7, with online sales opening on Monday, August 10.
US Thionville Lusitanos 26-27 Home & Away Kits Released
French club US Thionville Lusitanos has officially unveiled its new home and away kits for the 26-27 season, made in collaboration with Kappa. The new collection draws direct inspiration from the history, architecture, and soul of the city of Thionville. The reveal shoot took place at the historic Tour aux Puces, emphasizing the deep connection between the club and its local heritage.
The 26-27 home kit features a sky blue base with white trim along the collar and sleeve cuffs, complemented by custom graphic artwork along the lower hem depicting local landmarks and symbols. The away shirt shares the same design blueprint, opting for a clean light grey base paired with white accents and tonal architectural patterns near the bottom. Both shirts feature crewneck collars and host a range of local club sponsors.
The new Kappa US Thionville Lusitanos 26-27 home and away jerseys will be available to purchase starting August 14, 2026.
Oliver Baumann Slams FIFA Over World Cup Jersey Badge
Germany goalkeeper Oliver Baumann has publicly spoken out against FIFA's commercialization, pointing to a controversial practice involving temporary kit badges at the 2026 World Cup. In a recent interview with BILD, the goalkeeper criticized what German media have dubbed "Trikot Gate," shedding light on how players' match jerseys were handled for profit behind the scenes.
According to Baumann, FIFA applied special commemorative patches to player shirts before matches, labeling players with titles like "Legacy" or "Debutant." However, immediately after matches, staff entered the dressing room to peel those badges off the jerseys. Frustrated by the process, Baumann stated that players just wanted to keep their authentic kits intact rather than having them stripped.
Baumann did not play a match in the 2026 World Cup. Those badges are removed from the kits to be later part of trading cards, as part of a deal with Topps. However, it remains to be seen if badges of players who finally did not make a debut will be made into cards, or if it was just removed because of the streamlined process.
The goalkeeper appealed to governing bodies to prioritize the sport itself over endless commercial initiatives. Baumann warned that excessive commercialization, from stripped kit patches to unnecessary breaks, threatens to alienate fans and players who care about the tradition and passion of football.
Mohamed Salah Takes Number 10 Shirt at Trabzonspor
Mohamed Salah has officially completed his move to Turkish side Trabzonspor after leaving Liverpool. Following his arrival, the Egyptian superstar has been assigned the club's number 10 shirt for the 26-27 season. The Turkish club had initially prepared the number 11 jersey, the same squad number Salah wore during his iconic stint at Anfield, but the winger requested number 10 instead to match his shirt number with the Egypt national team.
To accommodate the request, Trabzonspor player Ernest Muçi, who previously held the number 10 jersey, agreed to give up the squad number out of respect for his new teammate. During his arrival flight to Turkey, Salah was seen wearing a presentation kit featuring number 61. The number 61 holds special cultural significance in Trabzon, representing the province's vehicle code and a tradition celebrated by supporters in the 61st minute of matches.
Salah has signed a two-year deal with Trabzonspor, and his official number 10 kit is now available as the club prepares for the upcoming season.



























