German Bundesliga Extremely Fair: Football Kit Sleeve Badges - Price Comparison
Feb 14, 2024, by Chris
- Bundesliga Badge Pricing: The German Bundesliga has the most affordable sleeve badges, with some teams offering them for as low as 2.50 euros.
- Serie A Badge Pricing: Serie A teams are the most expensive for sleeve badges, with AC Milan charging 13 euros, which is much higher compared to other leagues.
- Nike Badge Pricing: Nike charges a flat rate of 20 euros for sleeve badges, regardless of whether it's just the badge or if a player print is included, which is considered illogical.
Football shirts are much better with official badges as they are more similar to the shirts worn on the pitch. However, the sleeve badges don't come for free. Footy Headlines has analyzed how much the official sleeve badges cost in the top leagues.
Football Kit Sleeve Badge Prices
The German Bundesliga is by far the fairest league when it comes to sleeve badge prices - Gladbach and Heidenheim sell the official sleeve badge for a very moderate 2.50 euros. Serie A teams, on the other hand, are the greediest when it comes to sleeve badges - Milan charges 13 euros for the sleeve badge alone, which is more than 5 times as expensive as Gladbach.
Athletic Bilbao charges 5 Euro for the La Liga badge, while Barcelona and Madrid want double that
The teams in the other top leagues sell the sleeve badges for 5-10 euros, putting them in the middle between the Bundesliga and Serie A.
If you want the same badge as Premier League teams, there is a "downside". Since the Premier League teams are wearing the No Room For Racism badge, you have to pay for two sleeve badges. Liverpool charges you 14 euros for both.
One reason for the different prices is the procurement costs - the Bundesliga sleeve badge is certainly the cheapest for the clubs, so it can be sold at a very moderate price. This is confirmed when you try to buy the sleeve badge through independent retailer Subside Sports - the Bundesliga badge costs just 5 euros, while the Serie A badge costs 10 euros.
Golden season, golden badges
However, a look at the Champions League badges confirms that the Bundesliga teams are the fairest to the fans - they sell the Champions League badges for just 8 euros, while the Serie A teams and Real Madrid charge almost double that at 15 euros.
Nike pricing makes no sense
Nevertheless, Nike's pricing is probably the strangest. Nike charges a whopping 20 euros for sleeve badges alone. However, you can get a player print with the badges, and it still costs 20 euros. It also costs you 20 euros without the sleeve badge. Illogical.
Adidas and Puma are not selling badges online, which is sad for football kit aficionados.
Football Sleeve Badge Prices
- Premier League: around 8 Euro - Plus "No Room For Racism" Badge 14 Euro
- Bundesliga: Standard (2,50-4 Euro)/Champions (5 Euro)
- La Liga: 5 Euro (Athletic Bilbao) - 10 Euro (Barcelona, Real Madrid)
- Serie A: 8 Euro (Monza) - 13 Euro (Milan)
- Ligue 1: 6 Euro - 8 Euro (PSG)
- Champions League: 8 Euro (Bayern, BVB) - 15 Euro (Milan, Napoli, Real Madrid)
- MLS: 10 US Dollar - Badges only available with authentic kits
- Nike: 20 Euro just for badges, but also 20 euros for badges and font
The Bundesliga is also the best when it comes to custom badges for special kits in the top European leagues. Bundesliga allows for custom - blackout badges for blackout kits, for example.
Do you prefer to have sleeve badges for your shirts? What do you think of Nike selling sleeve badges for 20 euros? Let us know in the comments below.
Atalanta 26-27 Third Kit Released
Atalanta and New Balance have officially unveiled the club's new third kit for the 26-27 season. Completing the Italian side's set alongside the previously launched home and away strips, the jersey introduces an elegant aesthetic rooted in the architectural heritage of Bergamo.
The New Balance Atalanta 26-27 third shirt is finished in a warm beige base officially dubbed 'Toasted Sesame', accented by black and 'Taffy Blue' trim on the V-neck collar and sleeve cuffs. Subtly woven across the body is a geometric jacquard pattern inspired by the famous sundial of Bergamo's Palazzo della Ragione. The chest prominently features Atalanta's retro 1964 crest, which depicts the running goddess alongside traditional black and blue stripes.
The New Balance branding appears in black, while Lete's red logo and SNAIFUN complete the front sponsorship. Inside the collar, a bespoke graphic highlights the Bergamo skyline accompanied by the motto 'LA MAGLIA SUDATA SEMPRE'. Crafted with breathable NB DRYx technology, the new kit is available now via the club's official channels.
Thailand Forced to Change Kits at 2026 FIFA ASEAN Cup
According to Ball Stand Thailand, the Thailand national team and Warrix must modify their kits for the 2026 FIFA ASEAN Cup, as the current uniform violates FIFA regulations.
Laws 4 of the IFAB players' equipment prohibits any political, religious, or personal slogans, statements, or images on match shirt.
Thailand’s 2026–27 kits by Warrix feature an pattern of the national anthem lyrics. Although national anthem lyrics are not explicitly classified as prohibited text, incorporating a full sentence from the anthem or extracts with ideological undertones onto the kit is still considered a violation of slogan regulations.
Raphinha Becomes Brazil's New Number 10
Raphinha officially wore Brazil's iconic No. 10 shirt for the first time in a friendly against Australia, becoming the latest player to inherit the famous number following Neymar's departure from the national team after the 2026 World Cup.
The Barcelona forward is no stranger to the shirt, having already worn No. 10 several times during Brazil's 2026 World Cup qualifying campaign when Neymar was unavailable.
Kelme Brisbane Roar 26-27 Home, Away, Third & Goalkeeper Kits Released - No More Cikers
Brisbane Roar and Spanish brand Kelme have officially launched the club's new kit collection for the 26-27 A-Leagues campaign. The drop represents the manufacturer's first full league set for the Queensland side after signing a three-year technical partnership earlier this year, succeeding previous supplier Cikers.
The 26-27 home kit marks a return to the club's traditional orange and black combination. The jersey features a textured orange base, black trim along the collar and cuffs, and is completed with black shorts and orange socks. The away jersey provides a crisp contrast with an off-white base accented by maroon detailing and shorts, celebrating Queensland's traditional sporting colour. Across the jerseys, the men's team features new primary partner Focus Construct on the front, while the women's shirts display Ausenco.
A major highlight of the release is the retro theme seen across the alternate designs. The vibrant blue third kit revives Brisbane Roar's original 2005 logo above an embossed lion graphic sweeping across the bottom front, accented with orange details. The retro crest also takes center stage on the maroon goalkeeper shirt, which features an elegant polo collar framed by orange piping.
Leicester City 26-27 Third Kit Released
Leicester City and Adidas have officially unveiled their new third kit for the 26-27 season. Arriving seven weeks into the campaign, the fresh strip introduces a distinct look that rounds off the Foxes' wardrobe for the year, joining the blue home and maroon away shirts.
The Adidas Leicester City 26-27 third jersey pairs an off-white base with green vertical pinstripes running down the front. The collar, sleeve cuffs, and signature Three Stripes on the shoulders are also finished in matching green. The standout element of the shirt is the club crest, which replaces the standard full-color badge with a minimalist green fox head emblem. The Adidas Performance logo sits opposite in matching green, while the men's version features BC.GAME and the women's team kit showcases King Power sponsorship.
White shorts and socks with green accents complete the full strip. The Leicester City 26-27 third kit is currently available for pre-order via the club's official online store, with deliveries scheduled to commence in October.
Purple Real Madrid 26-27 Originals Collection Leaked
A brand new lifestyle collection from Real Madrid and Adidas have been leaked via online stores, giving a full look onto its purple Originals tracksuit.
The design of the jacket is identical to away anthem jacket range from the German brand this season, featuring a white horizontal band with a yellow/orange trim. Both logos are displayed in monochrome white, match with the shoulder three-stripes. The full tracksuit is expected to be used as pre-match outfit or anthem jacket, depending the club's own intention.
What do you think of the new Real Madrid 26-27 Originals collection? Let us know in the comments below.
