Real Madrid Teases "Big Announcement" - HP to Become Club's First-Ever Sleeve Sponsor

Real Madrid teased people today with a short video on its social media channels, having an announcement for 2.2.2024. However, while many were hoping for the signing of Mbappe (for whatever reason, Madrid should announce this now...), the teaser is just about a new sponsorship deal.

Real Madrid to Announce Sleeve Kit Sponsorship Deal with HP

According to Madrid-based sports newspaper Marca, Real Madrid will announce a new sponsorship deal with HP. The deal will see the tech giant's logo feature on the first team's sleeve.

The financial details of the deal have not been disclosed, but we expect an amount of around 15-20 million Euro per season (newspaper AS says that Madrid will earn 70 million Euro, but this seems far exaggerated as no team earns more than 20 million Euro from its sleeve sponsor).

Real Madrid could already debut the HP logo on its sleeves in the derby against Atlético Madrid on Sunday.

Do you like that HP will feature on Madrid's kit? Let us know in the comments below.