Aston Villa to Have New Kit Supplier, Main Sponsor & Logo Next Season
- New Kit Supplier: Aston Villa will switch from Castore to Adidas for their kit supplier due to player concerns about Castore's shirt quality.
- Record-Breaking Main Sponsor: The club has secured a two-year, £20 million per season shirt sponsorship with Betano, a betting company, for the 2024-25 and 2025-26 seasons.
- Potential New Logo: A new shield-shaped logo featuring a yellow lion and the club's full name has been proposed, but its adoption for the 2024-2025 season is not yet confirmed.
Aston Villa Football Club has made waves in sporting terms recently and has a realistic chance of qualifying for the UEFA Champions League. But Aston Villa is not only having success on the football pitch - the club has also secured two record-breaking sponsorship deals, according to The Telegraph, plus prepared a new crest.
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Aston Villa to Announce Adidas Kit Deal and Record-Breaking Betano Shirt Sponsorship for 2024-25 Season, Plus New Crest (Possible)
Aston Villa Adidas Kit Deal
Firstly, Aston Villa has reportedly agreed on a groundbreaking partnership with the global sportswear giant Adidas, leaving Castore. The decision to switch kit suppliers from Castore to Adidas comes in response to player concerns regarding the performance of Castore shirts, particularly their moisture management properties.
We have no leaked information about the Adidas Aston Villa 2024-2025 kits yet
Aston Villa Betano Main Kit Sponsor Deal
In addition to the Adidas kit deal, Aston Villa has secured a record-breaking shirt sponsorship agreement with Greek betting brand Betano. The two-year partnership, valued at a club-record UK£20 million per season, will see Betano prominently featured on the front of Aston Villa's shirts for the 2024-25 and 2025-26 seasons.
Betting main kit sponsors are banned from the 2026-2027 season
The Premier League teams will no longer be allowed to have gambling sponsors on the front of their shirts from the 2026-27 season onwards. Aston Villa's deal is the last chance to have a betting sponsor and covers the final two seasons it is allowed.
Aston Villa's Proposed New Badge
The proposed Aston Villa 2024 logo has a shield-shaped badge with a yellow lion and the club's name written out in full. It is not confirmed that Aston Villa will use the logo for the 2024-2025 season.
All-New Aston Villa Logo Leaked
Footy Headlines has not yet leaked information about the Aston Villa 2024-2025 kits. We expect them to launch in early July 2024, when both new deals begin.
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What do you think of Aston Villa exploiting money from a betting main kit sponsor until the very end? Do you like the proposed new Aston Villa logo? Let us know in the comments below.
Bristol Rovers 26-27 Third Kit Released
Bristol Rovers have officially unveiled their new 26-27 third kit, produced by Puma. The tertiary strip was already given an on-pitch debut by the squad during their recent League Two away match against Gillingham.
The Puma Bristol Rovers 26-27 third shirt introduces a stylish look with a black base and soft pink accents. A subtle tonal line pattern covers the front and back of the torso, complemented by contrasting pink inserts along the shoulders, side panels, and collar. The monochrome club crest, Puma cat branding, and front-of-shirt sponsor Pukka are all finished in the same matching pink shade.
Black shorts and black socks with pink detailing complete the new Puma Bristol Rovers 26-27 third uniform. Season ticket holders will have early access to purchase the strip at an exclusive club shop event on September 24, followed by a general in-store release on September 25 and online sales starting September 28.
Colombia's DIMAYOR Mandates Standard Helvetica Font for All Teams From 2027
Colombian football governing body DIMAYOR is set to introduce sweeping kit branding regulations starting with the 2027 Liga BetPlay season. An official circular distributed to professional clubs outlines strict new rules for shirt names, numbering, and sleeve badges. Most notably, the league will mandate Helvetica as the sole official typeface for player names and squad numbers across all participating teams, stripping clubs and kit manufacturers of the ability to use custom fonts. Big thanks to @cdfactoryco.
Beyond standardizing the typography, the regulations strictly govern visibility and colors. All names and numbers must appear either in solid black on light-colored kits or solid white on dark-colored kits, with no additional accent colors or outlines permitted. For shirts featuring stripes or graphic patterns, clubs must integrate a blank, single-tone rectangle measuring exactly 34 cm by 26 cm on the back to host the number. Player names must be positioned directly above the number with a font height between 5 cm and 7 cm, while DIMAYOR and competition sleeve badges will have designated dimensions and mandatory placement below club sponsor patches.
DIMAYOR is also putting an end to unconventional squad numbers. Players will only be allowed to wear consecutive integers from 1 up to the total number of registered squad members, outlawing high numbers such as 77, 88, or 99. The drastic move has sparked backlash among Colombian football fans and kit designers, who have criticized the choice of a standard office typeface and the loss of distinctive club identity on the pitch.
Zinedine Zidane Wears Limited-Edition Adidas "Zidane x Adidas" 30-Year Anniversary Boots in France Training
France head coach Zinedine Zidane was spotted lacing up his limited-edition Adidas Predator 26 'ZZ30' 30-Year Anniversary boots during Les Bleus' training session at Clairefontaine. Leading the squad onto the pitch ahead of their upcoming fixtures, the French maestro gave his latest signature boots an on-pitch debut in classic Zizou fashion.
Officially launched in September 2026, the boots mark three decades since Zidane first joined forces with Adidas ahead of Euro 1996. The boot features a clean Cloud White base highlighted by metallic gold detailing, accompanied by French Tricolore accents on the heel. Personal touches celebrating his iconic career are visible throughout the design, including 'ZZ30' branding, references to cities that shaped his journey, and a graphic paying tribute to his famous 2002 Champions League final volley.
Bespoke details include a classic folded tongue with the number '30', the stylized nickname 'ZI30U' on the soleplate and insole, and a graphic depiction of Zidane's legendary 2002 Champions League final volley on the heel counter.
Inter Miami Announce American Airlines as First-Ever Airline Partner
Inter Miami CF have officially announced a multi-year partnership with American Airlines, naming the carrier the club's first-ever Official Airline Partner. Under the extensive agreement, American Airlines becomes an Official Partner of Inter Miami as well as a Founding Partner of both Nu Stadium and the broader Miami Freedom Park district.
As part of the deal, the premium hospitality West Club inside the new venue will be rebranded as the American Lounge. Covering more than 14,500 square feet across the entire west stand and seating over 1,800 fans, the lounge will anchor the airline's presence on matchdays. The stadium site sits adjacent to Miami International Airport, which serves as American Airlines' third-largest hub.
The collaboration also introduces bespoke fan experiences through the carrier's AAdvantage loyalty program, offering members pitchside access for the second half of matches, away-game travel packages, and the ability to redeem miles for tickets and VIP experiences. The club will additionally host an annual American Airlines Theme Night, with the first celebration scheduled for October 14, 2026.
In-House Saint Vincent and the Grenadines 2026 Kits Released
The Saint Vincent and the Grenadines Football Federation (SVGFF) has officially unveiled a brand-new set of in-house kits for the national football team, nicknamed Vincy Heat. Opting out of a deal with a traditional sportswear brand, the federation designed and produced the collection internally under a dedicated campaign titled "Ours."
The launch showcases three distinct colourways celebrating the island nation's flag: yellow, royal blue, and emerald green. All three jerseys share an identical template characterized by a sharp V-neck collar, fine contrast shoulder piping, and matching sleeve cuffs. Across the torso, each shirt features a dynamic diagonal brushstroke pattern embedded with micro-motifs reminiscent of the three diamonds seen on the national flag.
Contrasting details complete the look, with royal blue accents adorning the primary yellow jersey, and vivid yellow trims framing both the blue and green alternatives. Centered around themes of national pride and identity, the collection is headlined by slogans such as "Our Nation. Our Culture. Our Team" and "Wherever we go, we carry home."
Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.




