Aston Villa to Have New Kit Supplier, Main Sponsor & Logo Next Season

Apr 1, 2024

by Chris

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New Kit Supplier: Aston Villa will switch from Castore to Adidas for their kit supplier due to player concerns about Castore's shirt quality.
Record-Breaking Main Sponsor: The club has secured a two-year, £20 million per season shirt sponsorship with Betano, a betting company, for the 2024-25 and 2025-26 seasons.
Potential New Logo: A new shield-shaped logo featuring a yellow lion and the club's full name has been proposed, but its adoption for the 2024-2025 season is not yet confirmed.

Aston Villa Football Club has made waves in sporting terms recently and has a realistic chance of qualifying for the UEFA Champions League. But Aston Villa is not only having success on the football pitch - the club has also secured two record-breaking sponsorship deals, according to The Telegraph, plus prepared a new crest.

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Aston Villa to Announce Adidas Kit Deal and Record-Breaking Betano Shirt Sponsorship for 2024-25 Season, Plus New Crest (Possible)

Aston Villa Adidas Kit Deal

Firstly, Aston Villa has reportedly agreed on a groundbreaking partnership with the global sportswear giant Adidas, leaving Castore. The decision to switch kit suppliers from Castore to Adidas comes in response to player concerns regarding the performance of Castore shirts, particularly their moisture management properties.

We have no leaked information about the Adidas Aston Villa 2024-2025 kits yet

Aston Villa Betano Main Kit Sponsor Deal

In addition to the Adidas kit deal, Aston Villa has secured a record-breaking shirt sponsorship agreement with Greek betting brand Betano. The two-year partnership, valued at a club-record UK£20 million per season, will see Betano prominently featured on the front of Aston Villa's shirts for the 2024-25 and 2025-26 seasons.

Betting main kit sponsors are banned from the 2026-2027 season

The Premier League teams will no longer be allowed to have gambling sponsors on the front of their shirts from the 2026-27 season onwards. Aston Villa's deal is the last chance to have a betting sponsor and covers the final two seasons it is allowed.

Aston Villa's Proposed New Badge

The proposed Aston Villa 2024 logo has a shield-shaped badge with a yellow lion and the club's name written out in full. It is not confirmed that Aston Villa will use the logo for the 2024-2025 season.

All-New Aston Villa Logo Leaked

Footy Headlines has not yet leaked information about the Aston Villa 2024-2025 kits. We expect them to launch in early July 2024, when both new deals begin.

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What do you think of Aston Villa exploiting money from a betting main kit sponsor until the very end? Do you like the proposed new Aston Villa logo? Let us know in the comments below.