No Possibility of Jordan x Chelsea Deal Yet
Jun 16, 2025, by Phan Tich Giay
- Negotiations Suspended: Negotiations between Chelsea and Jordan have been suspended until the end of the season, with Jordan possibly providing kits for a London team from the 24-25 season.
- Champions League Qualification Key: Jordan's cooperation with Chelsea depends on the club qualifying for next season's Champions League or Europa League.
- No Deal Imminent: Despite Chelsea securing a spot in next season's Champions League, there is still no likelihood of Jordan signing a kit deal with Chelsea.
Update: According to the latest update from @Lu_Class_, there have been no further negotiations between Chelsea and Jordan, and it is almost certain that Jordan will not appear on the kits of either Chelsea or Spurs next season.
Update: According to the latest update from Chelsea news expert @pattyalttman, there is still no likelihood of Jordan signing a new kit deal with Chelsea, despite the club securing a spot in next season’s Champions League.
Recently, there were rumors that Jordan would provide kits for a London team from the 24-25 season, most likely Chelsea. However, according to the latest information from sponsorship expert Łukasz Bączek (@Lu_Class_), these negotiations have been suspended until the end of the season.
Chelsea and Jordan Brand Talks 'Suspended' Until End of Season
Jordan will not want to cooperate if Chelsea does not qualify for next season's European Cup (Champions League or Europa League). They are waiting to see how the situation develops.
Jordan is keen to expand its football development and has chosen a team based in London, one of the world's fashion capitals. The key condition, however, is to secure a place in next season's European Cups.
Jordan Chelsea Kit Mock-up
So if Chelsea do not qualify for the European Cup next season, it is likely that Jordan will not cooperate with Chelsea.
Chelsea won't be able to reach as much as they want without Champions League
Do you think Chelsea are capable of playing in the European Cup next season? Do you like Jordan designing Chelsea kits? Comment below.
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