Chelsea in Talks with Three Brands For Main Kit Sponsor Deal
- Main Sponsor Talks: Chelsea is in discussions with Riyadh Air, Bank of America, and Malaysia Airlines for a main kit sponsor deal.
- Champions League Impact: The lack of Champions League qualification makes it difficult for Chelsea to achieve desired deal values, particularly with Riyadh Air.
- Other Sponsorships: Talks with Jordan Brand are suspended, while BingX will be Chelsea's training sponsor for the 2024-2025 season.
Chelsea Football Club has been in talks with three companies regarding a main sponsor deal, according to sponsorship expert Łukasz Bączek (@Lu_Class_).
Chelsea in Talks with Riyadh Air, Bank of America and Malaysia Airlines
Chelsea would have been in talks with Riyadh Air, Bank of America and Malaysia Airlines over the main shirt sponsor deal,
Chelsea 24-25 Home Kit ft. Sponsor Placeholder
The Nike Chelsea FC 24-25 home football shirt introduces a first in the club's history. It combines the traditional blue and white with a reddish-orange.
Chelsea 24-25 Home & Away Kits Leaked
One of the companies they are currently in negotiations with is Riyadh Air, a Saudi Arabian airline. However, the lack of qualification for European cups, especially the UEFA Champions League, makes negotiations difficult.
Chelsea won't be able to reach as much as they want without Champions League
In addition to Riyadh Air, Chelsea is also in talks with Bank of America, a long-time corporate partner of the Los Angeles Dodgers in Major League Baseball. Malaysia Airlines is also in the mix, having previously cooperated with Liverpool FC as part of a global partnership between 2016 and 2019.
The expected £60m-a-year contract with Riyadh Air is impossible to achieve without qualification for the Champions League. The deal will also be subject to new fair market value rules set by the English Premier League. The current deal with Infinite Athlete, valued at £43m per year, has been slightly cut by the EPL authorities.
Talks with Jordan Brand have also been suspended
Interestingly, the club's agreement with Oman Air as the official airline and global partner was prematurely terminated last month. This decision was taken by the new management of Oman Air and had no influence on the talks with Riyadh Air and Malaysia Airlines.
What is also very interesting is that talks with Jordan Brand have also been suspended until the end of the season, according to Łukasz Bączek.
BingX will be Chelsea's training sponsor for the 2024-2025 season.
Which brand do you think will appear on Chelsea's shirt next season? Let us know in the comments below.
Roda JC 26-27 Third Kit Released
Roda JC have released their third kit for the 2026-27 season. Made by Errea, the gray base features a design with season ticket holders' names and contrasting sleeves.
The Dutch Eerste Divisie club signed a four-year agreement with the Italian supplier in April.
Asheville City SC Unveils 2026 Home Kit with Hummel
Asheville City SC of USL League Two has released its 2026 home kit, made by Hummel. The design incorporates a stairstep quilt pattern drawn from barn quilt squares common across Western North Carolina farms, symbolizing resilience, transformation and deep Appalachian tradition.
The jersey serves as a tribute to local farmers supplying the WNC Farmers Market, celebrating their commitment to sustainability, early mornings and feeding the community. It emphasizes themes of hard work, perseverance and growth with the message "This is Home. This is Grown. This is Asheville Soccer."
Central Norte 2026 Third Kit Released
Central Norte unveiled its new third kit for the 2026 season with Hummel. The gray design draws inspiration from the night, the movement of Salta city, the elegance of nardo gray, and the essence of the club's crow identity. It features black and white accents and carries the slogan Hecha Para Brillar, meaning made to shine both on and off the pitch.
The official launch event took place at the Salta train station, following an earlier presentation by the club.
Borough FC 2026 Third Kit Released
The Borough FC of the Ontario Premier League has launched its 2026 third kit in collaboration with the Toronto Zoo. The design, produced by Macron, stems from months of partnership between the Scarborough club and the zoo.
Real Madrid 26-27 Pre-Match Shirts Leaked - Official Pictures
Footy Headlines can now leak the new Real Madrid 26-27 pre-match shirts, which will be released in just a few hours. Thanks to @KamilBerberler.
The Adidas Real Madrid 2026-2027 pre-match shirt features a deep green base with abstract brushstroke patterns in varying shades of emerald and forest green, complemented by white Adidas branding and crest.
There is a light version of the Adidas Real Madrid 2026-27 pre-match jersey that is ivory, combined with green logos and white sleeve ends.
Real Madrid 26-27 Home Kit Leaked - Launch Pictures
@KamilBerberler has leaked the launch picture of the new Real Madrid 26-27 home kit. It will be launched in just a few hours.
Almere City 26-27 Away Kit Released
Almere City FC have released their 2026-27 away kit produced by Craft. The design features a white base colour with patterned purple raglan sleeves.
PSG x Nike KD 6 Collab Set for Fall 2026 Release
Paris Saint-Germain has partnered with Nike on a Kevin Durant KD 6 sneaker collaboration expected to drop in Fall 2026, via @Uninstructed718.
The pack features two colorways: a white and college navy option with red accents and PSG branding, and a metallic silver pair with navy patent overlays and red details.
Both include club logos on the tongue and heel hits, reflecting Durant’s connection as a minority stakeholder in the club following its recent championship win.
Key Contracts in the Florentino Pérez Era
On the streets of Madrid, a large poster has appeared featuring some of the most important signings of President Florentino Pérez’s era at Real Madrid. The poster is part of his campaign for the club’s upcoming presidential term.
What particularly caught the attention of football kit enthusiasts is how the poster offers a retrospective look at Real Madrid’s notable typefaces throughout different periods. Each player’s name and number is displayed using the exact kit font that was in use when that player joined Real Madrid, perfectly matching the typography of the corresponding era.
