Chelsea in Talks with Three Brands For Main Kit Sponsor Deal
Mar 11, 2024, by Chris
- Main Sponsor Talks: Chelsea is in discussions with Riyadh Air, Bank of America, and Malaysia Airlines for a main kit sponsor deal.
- Champions League Impact: The lack of Champions League qualification makes it difficult for Chelsea to achieve desired deal values, particularly with Riyadh Air.
- Other Sponsorships: Talks with Jordan Brand are suspended, while BingX will be Chelsea's training sponsor for the 2024-2025 season.
Chelsea Football Club has been in talks with three companies regarding a main sponsor deal, according to sponsorship expert Łukasz Bączek (@Lu_Class_).
Chelsea in Talks with Riyadh Air, Bank of America and Malaysia Airlines
Chelsea would have been in talks with Riyadh Air, Bank of America and Malaysia Airlines over the main shirt sponsor deal,
Chelsea 24-25 Home Kit ft. Sponsor Placeholder
The Nike Chelsea FC 24-25 home football shirt introduces a first in the club's history. It combines the traditional blue and white with a reddish-orange.
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One of the companies they are currently in negotiations with is Riyadh Air, a Saudi Arabian airline. However, the lack of qualification for European cups, especially the UEFA Champions League, makes negotiations difficult.
Chelsea won't be able to reach as much as they want without Champions League
In addition to Riyadh Air, Chelsea is also in talks with Bank of America, a long-time corporate partner of the Los Angeles Dodgers in Major League Baseball. Malaysia Airlines is also in the mix, having previously cooperated with Liverpool FC as part of a global partnership between 2016 and 2019.
The expected £60m-a-year contract with Riyadh Air is impossible to achieve without qualification for the Champions League. The deal will also be subject to new fair market value rules set by the English Premier League. The current deal with Infinite Athlete, valued at £43m per year, has been slightly cut by the EPL authorities.
Talks with Jordan Brand have also been suspended
Interestingly, the club's agreement with Oman Air as the official airline and global partner was prematurely terminated last month. This decision was taken by the new management of Oman Air and had no influence on the talks with Riyadh Air and Malaysia Airlines.
What is also very interesting is that talks with Jordan Brand have also been suspended until the end of the season, according to Łukasz Bączek.
BingX will be Chelsea's training sponsor for the 2024-2025 season.
Which brand do you think will appear on Chelsea's shirt next season? Let us know in the comments below.
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