Chelsea Announce BingX Sleeve Sponsor Kit Deal
Jan 5, 2024, by Chris
- Sponsorship Deal: Chelsea has agreed to a sponsorship deal with crypto company BingX, who will be their sleeve sponsor for the remainder of the current season and their training kit sponsor for the next two seasons.
- Financial Details: The sleeve sponsorship with BingX will generate approximately £6 million for the rest of the season, and the training kit sponsorship is valued at £12 million per year.
- Controversy: BingX's ties to the Russian crypto community are potentially controversial due to Russia's war with Ukraine and the resulting sanctions.
Update: Chelsea today announced a shirt and training sponsor deal with BingX, a crypto company. BingX will become the club's sleeve sponsor for the rest of the season and the club's training sponsor for the 24-25 and 25-26 seasons.
The Chelsea BingX shirt sleeve deal will bring in around £6 million in revenue for the rest of the season, while the training kit deal will be worth £12 million per year. BingX replaces Trivago, whose deal was worth £10 million per year.
3 January 2024: Chelsea Announce BingX Sleeve Sponsor Kit Deal
Chelsea Football Club is set to announce a new sponsorship deal with BingX, a crypto company that supports the Russian crypto community. This is according to reports of The Telegraph and The Athletic.
According to The Athletic, the new sponsorship is expected to be seen on the club's kit during their Carabao Cup semi-final first leg against Middlesbrough on January 9.
Chelsea BingX 23-24 Sleeve Sponsor Deal + Training Kit Sponsor From 2024-25 Season
As part of the deal, BingX will become Chelsea's shirt sleeve sponsor for the remainder of the current season. Following this, the company will sponsor the club's training kit in a multi-year agreement.
Chelsea's current front-of-shirt sponsor, Infinite Athlete, will remain on the jerseys for the rest of the season. However, they will appear on the sleeve of the training kit in the next campaign but not on the front.
Chelsea has no front-of-shirt sponsors for their kits for 2024-25 yet, with Riyad Air being the favorite.
BingX was founded in 2018 and is based in Singapore. However, BingX has a connection to Russia, which is surely controversial, seeing Russia's war against Ukraine and the sanctions against Russia by western states.
Chelsea x BingX Deal - Key Facts:
- Chelsea Football Club is set to announce a new sponsorship deal with BingX, a crypto company that supports the Russian crypto community.
- BingX will become Chelsea's shirt sleeve sponsor for the remainder of the current season, and then sponsor their training kit in a multi-year agreement.
- Chelsea's current front-of-shirt sponsor, Infinite Athlete, will remain on the jerseys for the rest of the season, but will appear on the sleeve of the training kit in the next campaign.
- Chelsea has no front-of-shirt sponsors for their kits for 2024-25 yet, with Riyad Air being the favorite.
- BingX has a connection to Russia, which may be controversial given Russia's war against Ukraine and the sanctions against Russia by western states.
What do you think of Chelsea signing a deal with BingX? Let us know in the comments below.
Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.
FC Arouca 26-27 Third Kit Released
Portuguese Primeira Liga club FC Arouca and domestic manufacturer Skita have officially launched the team's new third kit for the 26-27 campaign.
The Skita FC Arouca 26-27 third shirt is predominantly black, highlighted by an intricate tonal floral jacquard pattern embossed across both the front and back of the torso. Fine white trim lines the round crew-neck collar and sleeve cuffs, adding clean contrast to the dark base.
Completing the monochrome look, the FC Arouca crest, Skita branding, and main sponsor bwin all appear in clean white. Black shorts and socks are set to round off the new 26-27 third uniform.
