Chelsea Announce BingX Sleeve Sponsor Kit Deal
Jan 5, 2024, by Chris
- Sponsorship Deal: Chelsea has agreed to a sponsorship deal with crypto company BingX, who will be their sleeve sponsor for the remainder of the current season and their training kit sponsor for the next two seasons.
- Financial Details: The sleeve sponsorship with BingX will generate approximately £6 million for the rest of the season, and the training kit sponsorship is valued at £12 million per year.
- Controversy: BingX's ties to the Russian crypto community are potentially controversial due to Russia's war with Ukraine and the resulting sanctions.
Update: Chelsea today announced a shirt and training sponsor deal with BingX, a crypto company. BingX will become the club's sleeve sponsor for the rest of the season and the club's training sponsor for the 24-25 and 25-26 seasons.
The Chelsea BingX shirt sleeve deal will bring in around £6 million in revenue for the rest of the season, while the training kit deal will be worth £12 million per year. BingX replaces Trivago, whose deal was worth £10 million per year.
3 January 2024: Chelsea Announce BingX Sleeve Sponsor Kit Deal
Chelsea Football Club is set to announce a new sponsorship deal with BingX, a crypto company that supports the Russian crypto community. This is according to reports of The Telegraph and The Athletic.
According to The Athletic, the new sponsorship is expected to be seen on the club's kit during their Carabao Cup semi-final first leg against Middlesbrough on January 9.
Chelsea BingX 23-24 Sleeve Sponsor Deal + Training Kit Sponsor From 2024-25 Season
As part of the deal, BingX will become Chelsea's shirt sleeve sponsor for the remainder of the current season. Following this, the company will sponsor the club's training kit in a multi-year agreement.
Chelsea's current front-of-shirt sponsor, Infinite Athlete, will remain on the jerseys for the rest of the season. However, they will appear on the sleeve of the training kit in the next campaign but not on the front.
Chelsea has no front-of-shirt sponsors for their kits for 2024-25 yet, with Riyad Air being the favorite.
BingX was founded in 2018 and is based in Singapore. However, BingX has a connection to Russia, which is surely controversial, seeing Russia's war against Ukraine and the sanctions against Russia by western states.
Chelsea x BingX Deal - Key Facts:
- Chelsea Football Club is set to announce a new sponsorship deal with BingX, a crypto company that supports the Russian crypto community.
- BingX will become Chelsea's shirt sleeve sponsor for the remainder of the current season, and then sponsor their training kit in a multi-year agreement.
- Chelsea's current front-of-shirt sponsor, Infinite Athlete, will remain on the jerseys for the rest of the season, but will appear on the sleeve of the training kit in the next campaign.
- Chelsea has no front-of-shirt sponsors for their kits for 2024-25 yet, with Riyad Air being the favorite.
- BingX has a connection to Russia, which may be controversial given Russia's war against Ukraine and the sanctions against Russia by western states.
What do you think of Chelsea signing a deal with BingX? Let us know in the comments below.
Adidas 2026 Leagues Cup Ball Released
Adidas has released the official 2026 Leagues Cup football. It is the third custom ball for the annual, month-long soccer tournament featuring every club from Major League Soccer (MLS) and Liga MX.
CD Mirandés 26-27 Home Kit Released
The new CD Mirandés 26-27 home kit was officially revealed today, produced by Adidas. Celebrating the club's upcoming centenary in 2027, the design draws inspiration from the river Ebro, honoring the city's connection to the iconic waterway.
The kit has a wavy pattern.
Erzurumspor 26-27 'Palandöken', Home & Away Kits Released
Turkish club Erzurumspor FK have unveiled their new kits for the 26-27 season, manufactured by Umbro. The collection includes the 'Efsane Çubuklu' (classic striped), 'Gökbörü', and the standout 'Palandöken' kit, which has garnered significant attention for its unique local inspiration.
The Umbro Erzurumspor 26-27 Palandöken jersey features an elegant ecru base color, paying homage to the famous Palandöken mountain located in Erzurum. The design incorporates subtle mountain-themed graphics that blend seamlessly with the sophisticated color palette, creating a classy and bespoke look for the Süper Lig side.
Completing the set for the 26-27 campaign are the Efsane Çubuklu and Gökbörü shirts. The Efsane Çubuklu serves as the traditional striped kit, while the Gökbörü kit offers an additional alternative for the upcoming season.
Reebok Estoril 26-27 Away Kit Released - No More Kappa
Following the launch of their home kit and the start of a new technical partnership with Reebok, Portuguese side Estoril Praia has officially unveiled its new away kit for the 26-27 season. Replacing Kappa, the new Reebok design introduces a unique concept dubbed Marginal por Natureza. The kit pays tribute to the Estrada Nacional 6, commonly known as the Marginal, which is the iconic coastal road connecting the region to the Atlantic Ocean.
The Reebok Estoril 26-27 away jersey features a striking pattern that blends the grey of the asphalt with the blue-green tones of the sea and the white of the ocean foam. It comes with a high V-neck collar, which serves as a subtle reference to the triangular shape of the club's crest. Adding a modern touch, both the Estoril badge and the Reebok logo are applied in an iridescent grey finish that shifts color depending on the lighting.
Further bespoke details complete the Reebok Estoril 26-27 away shirt. The sleeves feature the word Marginal applied in a stealthy black-on-black print. On the back, the club's traditional wave motif has been replaced with a graphic tracing the curves of the N6 road.
Boca Juniors 26-27 Away Kit Leaked
The new Boca Juniors 26-27 away kit has been leaked, courtesy of @lucas_previs.
The Adidas Boca Juniors 26-27 away jersey pays tribute to the 2006-07 away kit by Nike. A white base with contrasting navy pinstripes, interrupted to create the iconic chest band.
Massive Downgrade From Kappa: Aris Thessaloniki 26-27 Home & Away Kits Feature Standard Nike Designs
Asteras Tripolis 26-27 Kits Released
Greek Super League club Asteras Tripolis (officially known as Asteras AKTOR for sponsorship reasons) has unveiled its new 26-27 home and away kits. The new strips are manufactured by Nike in a continued partnership with Intersport.
The Nike Asteras Tripolis 26-27 kits are based on Nike teamwear templates. The home kit is yellow and blue based on the Precision VII model, while the away kit is navy blue with thin yellow/gray stripes, based on Nike's custom mid-tier model.
In addition to the standard home and away options, the club has announced that a special third kit for the 26-27 season will follow shortly. This upcoming third jersey is designed to highlight Asteras Tripolis's long-standing Corporate Social Responsibility initiatives and is expected to be officially revealed in the coming days.
Mansfield Town 26-27 Third Kit Released
League One side Mansfield Town have officially revealed their new Erreà third kit for the 26-27 season. The launch also includes the introduction of a corresponding goalkeeper third kit.
The Erreà Mansfield Town 26-27 third shirt introduces a vibrant pink design. Fans can purchase the new Erreà Mansfield Town 26-27 third and goalkeeper kits starting at 10:30 am on Sunday, 2 August 2026, at the club's Open Day.