Union Berlin Star Trek Special-Edition Kit Released
- Star Trek Kit: Union Berlin released a special-edition Star Trek jersey based on their away kit, featuring the Starfleet delta.
- PAW Patrol Kit: Children accompanying the players will wear special jerseys featuring PAW Patrol characters.
- Limited Availability: The Star Trek kit was a limited edition item priced at 90 Euro and sold out quickly.
On April 6, 2024, 1. FC Union Berlin will play against Bayer 04 Leverkusen in a special edition jersey from its main sponsor, Paramount+.
Union Berlin 23-24 Star Trek Away Kit Edition
This is the Union Berlin 2023-2024 Star Trek shirt.
The Union Berlin 23-24 Star Trek shirt is based on the club's 23-24 away kit with the iconic Star Trek Starfleet delta from the series Star Trek: Discovery on the front.
Apart from the special sponsor, the Union Berlin 23-24 Star Trek kit is exactly the same as the regular away kit.
Union Berlin 23-24 PAW Control Edition - Children's
Additionally, the run-in children will wear an exclusive jersey featuring the super pups Chase, Rubble, Skye, Marshall, and Liberty from PAW Patrol: The Mighty Movie. Union's top sponsor, Mittelbrandenburgische Sparkasse, will forego its logo presence on the children's jerseys.
Inter x Paramount+ Special Kits
The Union Berlin 23-24 Star Trek football kit edition retailed at a price of 90 Euro - the same as regular kits. It was available as a limited edition and sold out very fast.
Oddly, Union will not wear its home kit but the away shirt at home against Leverkusen.
Do you like Paramount+ putting some of the most famous movie icons on football kits? Let us know in the comments below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
