Atlético Madrid Returns to Old Logo For 24-25 Season - Process Started
- Logo Change: Atlético Madrid will officially revert to their old logo starting July 1, 2024, for the 2024-25 season, finalizing the fan-voted decision.
- Video Release: The club released a video celebrating the logo's return, highlighting the emotional connection fans have to it, despite marketing criticism.
- Kit Design: The 24-25 home kit will feature the old logo and surprisingly, the classic yellow border, which has been removed from the official new crest.
Last year, Atlético Madrid announced that it would return to its old logo following a fan vote. Now, the transition is being finalized, with the old new logo coming into effect from 1 July 2024.
Sometimes, the heart has reasons that marketing doesn't understand
Atlético Madrid Releases Video For Return of Old Logo
To celebrate the return of the old logo, Atlético Madrid release a nice video. In the video, a nun prays daily for the return of the old crest. The piece ends with the sentence, "Sometimes the heart has reasons that marketing doesn't understand," in response to criticism of the return to the old crest.
The yellow border is still being used for the home kit
The official return of the Atlético Madrid logo will not take place until July 1, but the change is already being implemented gradually, appearing in the most iconic places such as the Civitas Metropolitano stadium. The new kits for the 2024-2025 season will reintroduce the old symbol.
The yellow border has been removed from the official new crest. However, the 24-25 home kit comes with the classic yellow border. It could be that Atlético will continue to use the yellow border for every of its upcoming home kits.
Atlético Madrid 24-25 Kits With New, Old Logo
Do you like that Atlético Madrid returns to its old logo for the 2024-25 season and beyond? Let us know in the comments below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.