Atlético Madrid Returns to Old Logo For 24-25 Season - Process Started

May 27, 2024

by Chris

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Logo Change: Atlético Madrid will officially revert to their old logo starting July 1, 2024, for the 2024-25 season, finalizing the fan-voted decision.
Video Release: The club released a video celebrating the logo's return, highlighting the emotional connection fans have to it, despite marketing criticism.
Kit Design: The 24-25 home kit will feature the old logo and surprisingly, the classic yellow border, which has been removed from the official new crest.

Last year, Atlético Madrid announced that it would return to its old logo following a fan vote. Now, the transition is being finalized, with the old new logo coming into effect from 1 July 2024.

Sometimes, the heart has reasons that marketing doesn't understand

Atlético Madrid Releases Video For Return of Old Logo

To celebrate the return of the old logo, Atlético Madrid release a nice video. In the video, a nun prays daily for the return of the old crest. The piece ends with the sentence, "Sometimes the heart has reasons that marketing doesn't understand," in response to criticism of the return to the old crest.

The yellow border is still being used for the home kit

The official return of the Atlético Madrid logo will not take place until July 1, but the change is already being implemented gradually, appearing in the most iconic places such as the Civitas Metropolitano stadium. The new kits for the 2024-2025 season will reintroduce the old symbol.

The yellow border has been removed from the official new crest. However, the 24-25 home kit comes with the classic yellow border. It could be that Atlético will continue to use the yellow border for every of its upcoming home kits.