Adidas and Nike Dominate Top 15 FIFA National Teams
Jun 22, 2024, by Chris
- Brand Dominance: Adidas and Nike overwhelmingly dominate the kit sponsorships of the top 15 FIFA national teams.
- Nike's Lead: Nike sponsors 8 of the top 15 teams, while Adidas sponsors 6, and Puma has just one team.
- Upcoming Changes: There will be shifts in kit sponsorships in the near future, with Portugal moving to Puma in 2025 and potential changes for Uruguay.
On June 20th, the FIFA Men’s World Rankings were updated. We take a look at the brands of the Top 15 national teams - thanks to English football channel The92Bible (@The92Bible) for the base of the infographic.
FIFA June 2024 Men's Rankings - Kit Brands of Top 15 Teams
The Top 15 FIFA national teams showcase a strong dominance by sportswear giants Adidas and Nike. Nike supplies 8 teams, while Adidas has 6 teams. Puma is represented by a single team, Morocco. Smaller brands are entirely absent from this elite group.
Portugal will switch to Puma in 2025, Germany is only placed rank 16
However, there will be changes in the kit makers of the top national teams soon. Puma managed to sign Portugal, with the contract becoming effective in 2025. Uruguay could again switch suppliers after the 2024 Copa America, as the deal with Nike is only valid for the span of the tournament.
The German national team is absent from the Top 15 national teams, placed in position 16th. You can check out the full FIFA National Team Ranking on FIFA's website.
Are you surprised by the heavy dominance of Adidas and Nike on the international stage? Let us know in the comments below.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.
