Adidas Supplying Authentic Kits to More Teams?

Jun 10, 2024

by PTG

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Authentic Kits Expansion: Adidas is expanding the number of teams receiving authentic kits, starting with Newcastle and Aston Villa in the 2024-25 season.
Elite Teams & Authentic Kits: While Adidas has six elite teams, they are now providing authentic kits to teams beyond just this group.
New Adidas CEO Policy: A new policy by CEO Bjørn Gulden, formerly of Puma, is driving the increase in authentic kit distribution.

Newcastle have just released an authentic version of their 2024-25 home kit. Not only that, but theimages announcing the Adidas Aston Villa deal also revealed that Aston Villa will also have an authentic Adidas 24-25 kit. It looks like Adidas will be supplying more teams with authentic kits.

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Adidas Supplying Authentic Kits to More Teams?

Adidas currently has six elite teams: Real Madrid, Manchester United, Arsenal, Juventus, Bayern Munich and newcomer Newcastle. Aston Villa, although not a top club, will also receive authentic kits in the 24-25 season.

The remaining teams such as AS Roma, Ajax, Lyon and Besiktas will continue to receive replica kits as they still have old deals with Adidas.

Footy Headlines predicts that Adidas is ready to supply more teams with authentic kits thanks to a new policy from CEO Bjørn Gulden. He is the former CEO of Puma (2016-2022). Adidas has announced that he will be the new CEO of Adidas from 1 January 2023. Previously, Puma gave much more teams authentic kits.