Adidas Supplying Authentic Kits to More Teams?
- Authentic Kits Expansion: Adidas is expanding the number of teams receiving authentic kits, starting with Newcastle and Aston Villa in the 2024-25 season.
- Elite Teams & Authentic Kits: While Adidas has six elite teams, they are now providing authentic kits to teams beyond just this group.
- New Adidas CEO Policy: A new policy by CEO Bjørn Gulden, formerly of Puma, is driving the increase in authentic kit distribution.
Newcastle have just released an authentic version of their 2024-25 home kit. Not only that, but theimages announcing the Adidas Aston Villa deal also revealed that Aston Villa will also have an authentic Adidas 24-25 kit. It looks like Adidas will be supplying more teams with authentic kits.
Adidas Supplying Authentic Kits to More Teams?
Adidas currently has six elite teams: Real Madrid, Manchester United, Arsenal, Juventus, Bayern Munich and newcomer Newcastle. Aston Villa, although not a top club, will also receive authentic kits in the 24-25 season.
The remaining teams such as AS Roma, Ajax, Lyon and Besiktas will continue to receive replica kits as they still have old deals with Adidas.
Footy Headlines predicts that Adidas is ready to supply more teams with authentic kits thanks to a new policy from CEO Bjørn Gulden. He is the former CEO of Puma (2016-2022). Adidas has announced that he will be the new CEO of Adidas from 1 January 2023. Previously, Puma gave much more teams authentic kits.
Which team do you think Adidas will supply authentic kits to next? Comment below.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
