Adidas Supplying Authentic Kits to More Teams?
Jun 10, 2024, by Phan Tich Giay
- Authentic Kits Expansion: Adidas is expanding the number of teams receiving authentic kits, starting with Newcastle and Aston Villa in the 2024-25 season.
- Elite Teams & Authentic Kits: While Adidas has six elite teams, they are now providing authentic kits to teams beyond just this group.
- New Adidas CEO Policy: A new policy by CEO Bjørn Gulden, formerly of Puma, is driving the increase in authentic kit distribution.
Newcastle have just released an authentic version of their 2024-25 home kit. Not only that, but theimages announcing the Adidas Aston Villa deal also revealed that Aston Villa will also have an authentic Adidas 24-25 kit. It looks like Adidas will be supplying more teams with authentic kits.
Adidas Supplying Authentic Kits to More Teams?
Adidas currently has six elite teams: Real Madrid, Manchester United, Arsenal, Juventus, Bayern Munich and newcomer Newcastle. Aston Villa, although not a top club, will also receive authentic kits in the 24-25 season.
The remaining teams such as AS Roma, Ajax, Lyon and Besiktas will continue to receive replica kits as they still have old deals with Adidas.
Footy Headlines predicts that Adidas is ready to supply more teams with authentic kits thanks to a new policy from CEO Bjørn Gulden. He is the former CEO of Puma (2016-2022). Adidas has announced that he will be the new CEO of Adidas from 1 January 2023. Previously, Puma gave much more teams authentic kits.
Which team do you think Adidas will supply authentic kits to next? Comment below.
Mamelodi Sundowns 26-27 Away Kit Released
Puma and South African club Mamelodi Sundowns have officially unveiled their new away kit for the 26-27 season. Following the release of their home jersey in late July, the new alternative strip brings a modern graphic aesthetic to Masandawana's upcoming campaign. The Mamelodi Sundowns 26-27 away shirt features a rich blue base combined with a striking geometric chevron pattern in darker blue tones across the front. Bright yellow detailing highlights the Puma cat logo on the chest alongside the primary sponsor, Ubuntu-Botho S&E, while the classic yellow and green club crest sits proudly on the left chest. The new kit will be complemented by blue shorts and socks. The replica jersey is priced at R1299 for adults and R1199 for kids, with the authentic player version priced at R2399. The collection will be available at Puma stores and official stockists from late August 2026.
Brøndby IF 26-27 Away Kit Released
Danish club Brøndby IF and kit supplier Hummel have officially launched the club's new away kit for the 26-27 season. The new uniform brings a refined, retro-inspired aesthetic to the pitch for the upcoming campaign.
The Hummel Brøndby IF 26-27 away shirt is predominantly navy blue, featuring a striking yellow horizontal band across the chest. Inside the yellow band, the main sponsor logo Betano appears in navy. The V-neck collar and sleeve cuffs feature striped yellow and navy trims, while subtle tonal vertical striping adds texture throughout the fabric. Hummel's signature chevrons decorate the shoulders in yellow, alongside a yellow brand logo and the traditional club crest on the chest.
To complete the look, the inner collar bears the year 1964 in reference to the club's foundation date. The shirt is paired with navy shorts and socks, creating a clean, cohesive appearance for away fixtures. The 26-27 away strip is now available to buy from official club channels.
Grimsby Town 26-27 Third Kit Released
Grimsby Town and technical partner Lotto have officially revealed the club's new 26-27 third kit. Following the previous releases of their home and away strips, the new design draws inspiration from the earliest days of the Mariners playing at Blundell Park, combining a rich brown base with light blue and white accents.
The Grimsby Town 26-27 third jersey is predominantly brown, featuring a broad white chest band bordered by a thin sky blue line. The kit showcases an all-over sublimated diamond pattern across the body, with matching white and sky blue trim along the collar and sleeve cuffs. A monochrome white club crest sits on the chest, while a fisherman illustration is printed on the upper back as a sign-off detail.
Matching brown shorts and socks complete the full uniform for the Mariners. The new Lotto Grimsby Town 26-27 third strip will be available to purchase in-store from Friday, August 7, with online sales opening on Monday, August 10.
US Thionville Lusitanos 26-27 Home & Away Kits Released
French club US Thionville Lusitanos has officially unveiled its new home and away kits for the 26-27 season, made in collaboration with Kappa. The new collection draws direct inspiration from the history, architecture, and soul of the city of Thionville. The reveal shoot took place at the historic Tour aux Puces, emphasizing the deep connection between the club and its local heritage.
The 26-27 home kit features a sky blue base with white trim along the collar and sleeve cuffs, complemented by custom graphic artwork along the lower hem depicting local landmarks and symbols. The away shirt shares the same design blueprint, opting for a clean light grey base paired with white accents and tonal architectural patterns near the bottom. Both shirts feature crewneck collars and host a range of local club sponsors.
The new Kappa US Thionville Lusitanos 26-27 home and away jerseys will be available to purchase starting August 14, 2026.
