Adidas "Takes Over" Premier League
- Adidas's Premier League Presence: Adidas will produce kits for eight Premier League teams in the 25-26 season, a significant increase from previous years, although not a record for them.
- Liverpool Kit Deal: Adidas has secured a deal to supply Liverpool's kits starting in the 25-26 season, replacing Nike.
- Adidas Leading in 24-25 Season: Adidas has the most sponsored teams in the 24-25 Premier League season with seven, followed by Nike and Umbro with four each.
Update: As we reported on Monday night, the Adidas Liverpool kit deal has been signed and the Adidas Liverpool 25-26 kits are ready. As of today, this means that Adidas will be producing kits for eight Premier League teams in the 25-26 season, just two short of the half.
In the 25-26 season, Adidas could supply kits for even more than eight teams - if Leeds United is promoted (the only team Adidas sponsors in the Championship) or if Adidas signs more EPL clubs. However, with eight teams in its current 25-26 line-up, there is always the risk that at least one Adidas team will be relegated.
However, for Adidas, eight teams are not a record. The 3 stripes made the kits for nine teams in the 2013-14 season. Back then, Adidas' line-up was much weaker and featured only one top club - Chelsea. The biggest dominance of any brand in the Premier League was in the first-ever Premier League season, when Umbro supplied 50% (11 of the 22 teams).
31 July 2024: Adidas Takes Lead for 24-25 Premier League Season
Adidas Takes Lead in Premier League
See the Adidas-sponsored 24-25 Premier League teams below - Liverpool will be added for 25-26.
Adidas has reached its leading position in the Premier League by signing back-to-back kit deals with Newcastle United and Aston Villa. In addition, the return of Leicester City helps Adidas increase its sponsorship from 4 to 7 teams in the 24-25 Premier League.
Not only that, Adidas has also signed an agreement to supply Liverpool's jerseys from the 25-26 season, replacing Nike.
No More Nike: Liverpool To Sign Adidas Kit Deal
Premier League 24-25 Kit Battle - Adidas Leads
We see 7 brands in Premier League 24-25: Adidas, Nike, Umbro, Puma, Castore, Macron and the all-new Sudu. This is 1 less than in Premier League 23-24. Adidas is the most represented brand with 7 teams (35%), followed by Nike and Umbro with 4 teams each (20%/brand), Puma with 2 teams (10%). Smaller brands include: Castore, Macron and Sudu all have one team.
Premier League 24-25 Kit Battle - Adidas Leads
Premier League 2021-2024 Kit Battle
Check out all Premier League kits on Football Kit Archive.
Do you like that Adidas is leading in the Premier League? Comment below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
