Darmstadt 24-25 Home & Away Kits Released
- New Kits Released: Darmstadt has released their new 2024-25 home and away kits, made by Craft.
- Home Kit Design: The home kit is blue with a white collar and cuffs, featuring a fading diagonal stripe design.
- Away Kit Design: The away kit is white with blue accents, based on the same template and design as the home kit.
We have kit news from 2. Bundesliga today as Darmstadt have launched their new Craft 2024-25 home and away shirts today. Breaking tradition, SV 98 chose not to feature professional players in the jersey presentation. Instead, the campaign focused on fans, capturing them in personal and meaningful settings.
Darmstadt 24-25 Home Kit
Check out Craft's Darmstadt 2024-2025 home football shirt below.
The Craft SV Darmstadt 98 2024-25 home jersey is blue with a simple white collar and matching cuffs, featuring a fading diagonal stripe design across the front and sleeves. The back is mostly solid blue.
Darmstadt 24-25 Away Kit
This is the new Craft Darmstadt away jersey for 2024-25.
Based on the same template and featuring the same design, the Craft Darmstadt 98 24-25 away jersey is predominantly white with blue accents.
Available since July 3, the Craft Darmstadt 98 2024-25 home and away jerseys retail at €74.98.
Made by Craft. Do you like SV Darmstadt 98's home and away jerseys? Comment below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
