Chelsea in Talks With Saudi Airlines Over Front-of-Shirt Sponsor
Aug 23, 2024, by Phan Tich Giay
- Sponsorship Talks: Chelsea is in discussions with Saudia Airlines regarding a potential front-of-shirt sponsorship, alongside ongoing talks with American companies.
- Previous Talks Failed: Chelsea previously had negotiations with Riyadh Air for a sponsorship deal, but these talks fell through due to financial disagreements.
- Sponsor Urgency: Chelsea is likely to try and finalize a deal with Saudia Airlines quickly to secure a front-of-shirt sponsor for the upcoming 2024-25 season.
According to reports from @pattaltman and @Lu_Class_, in addition to ongoing talks with American businesses, Chelsea is in talks with Saudia Airlines as a potential front-of-shirt sponsor.
Chelsea in Talks With Saudia Airlines Over Front-of-Shirt Sponsor
There has been no official confirmation as to whether the airline in talks with Chelsea is Saudia Airlines, or whether it is a return to closed talks with Riyadh Air.
Chelsea had previously held talks with Riyadh Air, but the deal eventually fell through due to an inability to agree financial terms (which may have been due to Chelsea not being able to participate in the Champions League 24-25 or significantly reducing their financial demands).
Chelsea have previously announced that a sponsor is "expected soon", so it is likely that Chelsea will try to speed up the deal with Saudia Airlines to secure a front of shirt sponsor for the 24-25 season.
Would you like to see Saudia Airlines become Chelsea's front-of-shirt sponsor? Comment below.
Bayern München 26-27 Oktoberfest Kit Spotted for Sale
The upcoming Adidas FC Bayern München 26-27 Oktoberfest jersey has been spotted hanging on retail racks ahead of its official launch in September.
Moving away from the club's traditional Bavarian-inspired palettes and subtle motifs of previous years, the new Wiesn shirt introduces a radical look featuring a vibrant, multicolored abstract graphic set against a black base. The energetic design is complemented by off-white Three Stripes on the shoulders, the classic Adidas Trefoil logo, an ornate heritage Bayern Munich crest, and cream sponsor detailing.
Bukayo Saka and Yan Diomande Debut Whiteout New Balance Furon V9 Boots
Arsenal talisman Bukayo Saka and Real Madrid signing Yan Diomande have both taken to the pitch wearing all-white New Balance Furon V9 boots at the start of the 26-27 campaign. Thanks to @volkyfootballboots.v2 for spotting.
As two of the primary headline athletes for New Balance's flagship speed silo, their synchronized switch away from standard on-pitch colorways to a whiteout look points toward an upcoming limited-edition pack or special release from the American brand in the near future.
It’s normal that brands hide their new flagship-shoes with a whiteout colorway until their release takes place officially, so competitors can’t already get an early glimpse into their newest design.
FC Vizela 26-27 Away Kit Released
Liga Portugal 2 side FC Vizela has officially launched its new away kit for the 26-27 campaign, manufactured by Kappa. The jersey introduces a black base complemented by vibrant light blue accents across the V-neck collar, sleeve cuffs, and club crest. A standout element of the design is Kappa's signature Omini logo tape running down the side panels, paired with monochrome light blue sponsor detailing for a cohesive look.
No More Macron: New Balance Totton 26-27 Away & Cup Kits Released
National League South side AFC Totton have officially unveiled their new away and cup kits ahead of the new season, made by new suppiler New Balance, who replaced Macron.
The new away kit introduces an interesting look with pale orange base and halftone geometric pattern, combined with black details. The cup kit, on the other hand, stay close to the traditional colors but reverses them, creating a classy look that matches well with the club aesthetic. The cup kit also features Snow as their shirt sponsor, instead of Garmin like the away jersey.
What do you think of the New Balance Totton 26-27 away and cup kits? Let us know in the comments.
Ayutthaya United 26-27 Away Kit Released
Thai club Ayutthaya United have officially unveiled their new 2026-27 away kit. Made by Umbro, the new shirt is launched under the theme “The Way Of Life”, celebrating the historic riverside culture and heritage of Ayutthaya.
The Umbro Ayutthaya United 2026-27 away shirt features a predominantly pale pink base, decorated with detailed illustrations of traditional boats, waterways and historic architecture. A white polo-style collar, vibrant pink Umbro logos and diamond detailing on the sleeve cuffs complete the design, while white side panels with pink piping frame the navy Chang sponsor and club crest.
What do you think of the new Ayutthaya United 2026-27 away kit? Let us know your thoughts in the comments below.
Aalborg Boldklub 26-27 Third Kit Released
Danish club AaB and technical sponsor Macron have officially revealed the new 2026-27 third kit, developed in collaboration with design studio Societas. The shirt completes the club's "Klubhus Kollektionen" (Clubhouse Collection) for the 26-27 season, following the release of the home and away kits earlier this summer.
The AaB 2026-27 third jersey takes direct inspiration from the yellow brick architecture of the club's historic clubhouse on Hornevej, which originally opened in 1970. The shirt features a warm tan base complemented by an all-over tonal brick-wall pattern across the body and sleeves. A classic white polo collar and matching white sleeve cuffs add a retro touch, enhanced by subtle red accents under the collar placket.
All logos on the front are rendered in monochrome white, including the vintage AaB crest, the Macron Hero, the Societas insignia below the collar, and the main Nykredit sponsor. Finishing off the bespoke look, the club's traditional red "AAB af 1885" pennant flag is embroidered on the upper back below the neckline.