Chelsea in Talks With Saudi Airlines Over Front-of-Shirt Sponsor

Aug 23, 2024

by PTG

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Sponsorship Talks: Chelsea is in discussions with Saudia Airlines regarding a potential front-of-shirt sponsorship, alongside ongoing talks with American companies.
Previous Talks Failed: Chelsea previously had negotiations with Riyadh Air for a sponsorship deal, but these talks fell through due to financial disagreements.
Sponsor Urgency: Chelsea is likely to try and finalize a deal with Saudia Airlines quickly to secure a front-of-shirt sponsor for the upcoming 2024-25 season.

According to reports from @pattaltman and @Lu_Class_, in addition to ongoing talks with American businesses, Chelsea is in talks with Saudia Airlines as a potential front-of-shirt sponsor.

Chelsea in Talks With Saudia Airlines Over Front-of-Shirt Sponsor

There has been no official confirmation as to whether the airline in talks with Chelsea is Saudia Airlines, or whether it is a return to closed talks with Riyadh Air.

Chelsea had previously held talks with Riyadh Air, but the deal eventually fell through due to an inability to agree financial terms (which may have been due to Chelsea not being able to participate in the Champions League 24-25 or significantly reducing their financial demands).

Chelsea Kit Main Sponsor Talks with Riyadh Air Fail

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Chelsea have previously announced that a sponsor is "expected soon", so it is likely that Chelsea will try to speed up the deal with Saudia Airlines to secure a front of shirt sponsor for the 24-25 season.