Chelsea Kit Main Sponsor Talks with Riyadh Air Fail
- Riyadh Air Deal Fails: Negotiations between Chelsea and Riyadh Air for a front-of-shirt sponsorship fell through due to disagreements on financial terms.
- Infinite Athlete Likely Stays: Infinite Athlete is expected to remain Chelsea's main sponsor for the 2024-25 season with their existing £43 million deal.
- High Sponsorship Demands: Chelsea is seeking £50 million annually for front-of-shirt sponsorship and £15 million for sleeve sponsorship.
Chelsea's negotiations with Riyadh Air for a lucrative front-of-shirt sponsorship deal have come to an impasse. This is reported by sponsorship insider Łukasz Bączek (@Lu_Class_) today.
Despite several rounds of discussions, the Saudi carrier and the London club could not agree on the financial terms, which led to the talks breaking down.
Infinite Athlete Most Likely to Remain Chelsea Sponsor For 24-25 Season
We likely will again see the Infinite Athlete logo on Chelsea's kits in the 2024-2025 season.
As of now, Infinite Athlete remains the most likely candidate to continue as Chelsea's front-of-shirt sponsor for the upcoming 2024-25 season, maintaining the current £43 million-a-year agreement. This decision, however, is seen as a short-term solution, potentially paving the way for future discussions with Riyadh Air from the 25-26 season.
Chelsea Has High Financial Expectations
Chelsea's expectations for sponsorship deals have been a significant barrier. The club is seeking £50 million annually for front-of-shirt sponsorship and an additional £15 million for sleeve sponsorship.
Future Possibilities with Riyadh Air
There is still potential for future collaboration. If Chelsea achieves a period of stability and sporting success, talks with Riyadh Air could resume in 2025 when the Saudi airline begins commercial operations. At that point, Riyadh Air may seek to enter the Premier League market aggressively, especially since all the other Big Six clubs have secured long-term sponsorship deals.
In the interim, Riyadh Air could become Chelsea's official global airline partner, filling a role similar to that previously held by Oman Air. This partnership would allow both parties to build a relationship without committing to the substantial front-of-shirt sponsorship immediately.
Chelsea's 24-25 kits were produced without a main sponsor. Any sponsor logo must be added afterward.
What are your thoughts on Chelsea's sponsorship situation? Do you think the club will manage to secure a better deal in the future? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2014/15 Netherlands Sneijder #10 Home Shirt (M) Nike
2003/04 Bayern Munich Ballack #13 *Player Issue* Home Shirt (L) Adidas
2019/20 Necaxa *BNWT* Home Shirt (M) Charly Futbol
2020/21 Tottenham Hotspur Nike Track Jacket (M)
2002/04 Manchester United Ronaldo #7 C/L Home Shirt (M) Nike
2020 Mufc '92 Schmeichel – Knitted Sport Socks
2001/03 England Heskey #11 Home Shirt (L) Umbro
2009/10 Barcelona Messi #10 Home Shirt (L) Nike
1989 Ajax Reusable Face Mask
2004/06 France Zidane #10 Home Shirt (M) Adidas
Stunning Fortuna Köln 2026 Regional Cup Final Kit Released
German side SC Fortuna Köln has released a highly limited special-edition kit to wear during their upcoming 2026 Mittelrheinpokal final. Produced by Dutch sportswear brand Robey, this exclusive release celebrates the club's first appearance in the regional cup final in six years, as they look to secure the trophy for the first time in 13 years.
The Robey SC Fortuna Köln 2026 Cup Final shirt introduces a striking tri-color gradient design that provides a highly bespoke look for the occasion. The top of the jersey begins in a deep navy blue, smoothly fading into a vibrant light blue chest band before transitioning into a clean white lower half.
Adding a premium, historic touch to the kit, all application details - including the Robey manufacturer branding, the central 'HIT' sponsor, and a classic standalone 'F' retro crest - are executed in metallic gold. A subtle light blue V-neck collar and matching sleeve cuffs complete the sophisticated aesthetic.
Priced at €75, this exclusive release serves as a unique collector's item for supporters of the Regionalliga West side. Curiously, while releasing this kit, the club has actively pushed an "All in Red" (Alle in Rot) motto for the fans attending the match, asking supporters to create a sea of red in the stands despite the team wearing their special-edition colors on the pitch.
What are your thoughts on this striking gradient Cup Final kit by Robey? Let us know in the comments below.
Aston Villa to Wear Third Kit with Charity Sponsor in Europa League Final
Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.
The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.
This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.
Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.
This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.
