Chelsea Kit Main Sponsor Talks with Riyadh Air Fail
Jun 12, 2024, by Chris
- Riyadh Air Deal Fails: Negotiations between Chelsea and Riyadh Air for a front-of-shirt sponsorship fell through due to disagreements on financial terms.
- Infinite Athlete Likely Stays: Infinite Athlete is expected to remain Chelsea's main sponsor for the 2024-25 season with their existing £43 million deal.
- High Sponsorship Demands: Chelsea is seeking £50 million annually for front-of-shirt sponsorship and £15 million for sleeve sponsorship.
Chelsea's negotiations with Riyadh Air for a lucrative front-of-shirt sponsorship deal have come to an impasse. This is reported by sponsorship insider Łukasz Bączek (@Lu_Class_) today.
Despite several rounds of discussions, the Saudi carrier and the London club could not agree on the financial terms, which led to the talks breaking down.
Infinite Athlete Most Likely to Remain Chelsea Sponsor For 24-25 Season
We likely will again see the Infinite Athlete logo on Chelsea's kits in the 2024-2025 season.
As of now, Infinite Athlete remains the most likely candidate to continue as Chelsea's front-of-shirt sponsor for the upcoming 2024-25 season, maintaining the current £43 million-a-year agreement. This decision, however, is seen as a short-term solution, potentially paving the way for future discussions with Riyadh Air from the 25-26 season.
Chelsea Has High Financial Expectations
Chelsea's expectations for sponsorship deals have been a significant barrier. The club is seeking £50 million annually for front-of-shirt sponsorship and an additional £15 million for sleeve sponsorship.
Future Possibilities with Riyadh Air
There is still potential for future collaboration. If Chelsea achieves a period of stability and sporting success, talks with Riyadh Air could resume in 2025 when the Saudi airline begins commercial operations. At that point, Riyadh Air may seek to enter the Premier League market aggressively, especially since all the other Big Six clubs have secured long-term sponsorship deals.
In the interim, Riyadh Air could become Chelsea's official global airline partner, filling a role similar to that previously held by Oman Air. This partnership would allow both parties to build a relationship without committing to the substantial front-of-shirt sponsorship immediately.
Chelsea's 24-25 kits were produced without a main sponsor. Any sponsor logo must be added afterward.
What are your thoughts on Chelsea's sponsorship situation? Do you think the club will manage to secure a better deal in the future? Let us know in the comments below.
Louisville City 2026 Third Kit Released
USL Championship side Louisville City FC has officially unveiled its new Puma 2026 third kit, completing the team's jersey set for the 2026 season.
Dubbed the "Lightning Kit," the predominantly black uniform honors late club founder Wayne Estopinal and the former Louisville Lightning indoor soccer team that played from 2009 to 2012. The shirt features a subtle chevron stripe pattern across the front inspired by storm clouds, while striking yellow lightning bolts decorate the right sleeve. Rounding out the look with matching black shorts, the 2026 third jersey joins the previously released home and away options and is now available for purchase through the official club store.
Manchester United 26-27 Away Kit Teased
Manchester United has officially teased its upcoming 26-27 away kit, confirming that the new Adidas shirt will be released on Wednesday, 22 July 2026. Following a series of leaks and an early appearance by British rapper Stormzy wearing the unreleased shirt, the official launch will finally officially unveil the blue design that pays homage to the River Irwell and the club's classic 1988 away kit.
Manchester United 26-27 Away Kit Leaked - 14 Official Images
Raków Częstochowa 26-27 Home & Away Kits Released
Polish club Raków Częstochowa has officially released its new 26-27 home and away kits, made by Adidas. Launched under the slogan "Colors that oblige - this is our DNA, this is our identity," the new strips will be worn during the upcoming Ekstraklasa campaign.
The new Adidas Raków Częstochowa 26-27 home and away shirts both feature custom looks with Adidas' 2026 polo collar.
