Chelsea Announces & Debuts Fever Sleeve Sponsor - Worth Between £6 Million and £8 Million
- Sponsorship Value: Chelsea's new sleeve sponsorship deal with Fever is estimated to be worth between £6 million and £8 million per year.
- Sponsor Announcement: Chelsea announced the deal with live entertainment platform Fever as their sleeve sponsor just hours before their match against Manchester City.
- Sponsorship Details: The Fever logo, along with their website URL, will be displayed on the sleeves of Chelsea's men's, women's, and academy team kits; further details of the deal will be revealed at a press event in September.
Update: The Chelsea Fever sleeve kit sponsorship deal is worth between £6m and £8m a year, according to sources familiar with the deal. This is reported by sponsorship insider Łukasz Bączek (@Lu_Class_).
Chelsea avoided going into the new season without a single kit sponsor by announcing a new sleeve sponsor at the last minute.
Chelsea Announces Sleeve Sponsor Deal With Live Entertainment Platform Fever
Just 7.30 hours before kick-off against Manchester City, Chelsea announced on Sunday morning a deal with live entertainment platform Fever for the men's first team kit. The Fever logo will be featured with the website URL underneath for increased visibility and conversion rates.
It is not known how long the Chelsea Fever deal is and how much the company pays Chelsea
The deal was announced so shortly that the reveal image on the website had to be photoshopped quickly.
Fever is a global leader in entertainment discovery. It offers people an overview of live events in their area and the ability to book directly through it. Fever receives a commission when someone books through their platform, which is how they make their money.
The Fever logo will also be displayed on the Chelsea Women and Academy players' sleeves throughout their upcoming seasons.
The financial or other details of the Chelsea Fever deal have not yet been leaked or revealed. The full details of the Chelsea Fever deal will be revealed at a press event in September at Stamford Bridge according to the club.
The Chelsea 24-25 kits are not available to buy with the Fever logo on the sleeves yet
The Chelsea 24-25 kits are not available to buy with the Fever logo on the sleeves yet.
Do you like the Fever logo on Chelsea's sleeve? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2019/20 Waterford FC Umbro Training Polo Shirt (S)
1985 Adidas 'Rio F' Football Boots (5.5)
2013 Netherlands *BNWT* Vs Romania Home Shirt (S) Nike
2012/13 Burnley (Ian Woan) *Staff Issue* Puma Training Polo (M)
2008/09 DC United Home Shirt (S) Adidas
2018/19 Scotland Schools Adidas Training Jumper (XS)
2004/05 Juventus Trezeguet #17 L/S Home Shirt (S) Nike
1995/96 Shonan Bellmare Puma Rain Jacket (S/M)
1978/80 Dallas Tornado *BNWT* Home Shirt (M) Admiral Nasl
2003 Shonan Bellmare #2 Home Shirt (XS) Puma
Stunning Fortuna Köln 2026 Regional Cup Final Kit Released
German side SC Fortuna Köln has released a highly limited special-edition kit to wear during their upcoming 2026 Mittelrheinpokal final. Produced by Dutch sportswear brand Robey, this exclusive release celebrates the club's first appearance in the regional cup final in six years, as they look to secure the trophy for the first time in 13 years.
The Robey SC Fortuna Köln 2026 Cup Final shirt introduces a striking tri-color gradient design that provides a highly bespoke look for the occasion. The top of the jersey begins in a deep navy blue, smoothly fading into a vibrant light blue chest band before transitioning into a clean white lower half.
Adding a premium, historic touch to the kit, all application details - including the Robey manufacturer branding, the central 'HIT' sponsor, and a classic standalone 'F' retro crest - are executed in metallic gold. A subtle light blue V-neck collar and matching sleeve cuffs complete the sophisticated aesthetic.
Priced at €75, this exclusive release serves as a unique collector's item for supporters of the Regionalliga West side. Curiously, while releasing this kit, the club has actively pushed an "All in Red" (Alle in Rot) motto for the fans attending the match, asking supporters to create a sea of red in the stands despite the team wearing their special-edition colors on the pitch.
What are your thoughts on this striking gradient Cup Final kit by Robey? Let us know in the comments below.
Aston Villa to Wear Third Kit with Charity Sponsor in Europa League Final
Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.
The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.
This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.
Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.
This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.
