Chelsea Announces & Debuts Fever Sleeve Sponsor - Worth Between £6 Million and £8 Million
Aug 21, 2024, by Chris
- Sponsorship Value: Chelsea's new sleeve sponsorship deal with Fever is estimated to be worth between £6 million and £8 million per year.
- Sponsor Announcement: Chelsea announced the deal with live entertainment platform Fever as their sleeve sponsor just hours before their match against Manchester City.
- Sponsorship Details: The Fever logo, along with their website URL, will be displayed on the sleeves of Chelsea's men's, women's, and academy team kits; further details of the deal will be revealed at a press event in September.
Update: The Chelsea Fever sleeve kit sponsorship deal is worth between £6m and £8m a year, according to sources familiar with the deal. This is reported by sponsorship insider Łukasz Bączek (@Lu_Class_).
Chelsea avoided going into the new season without a single kit sponsor by announcing a new sleeve sponsor at the last minute.
Chelsea Announces Sleeve Sponsor Deal With Live Entertainment Platform Fever
Just 7.30 hours before kick-off against Manchester City, Chelsea announced on Sunday morning a deal with live entertainment platform Fever for the men's first team kit. The Fever logo will be featured with the website URL underneath for increased visibility and conversion rates.
It is not known how long the Chelsea Fever deal is and how much the company pays Chelsea
The deal was announced so shortly that the reveal image on the website had to be photoshopped quickly.
Fever is a global leader in entertainment discovery. It offers people an overview of live events in their area and the ability to book directly through it. Fever receives a commission when someone books through their platform, which is how they make their money.
The Fever logo will also be displayed on the Chelsea Women and Academy players' sleeves throughout their upcoming seasons.
The financial or other details of the Chelsea Fever deal have not yet been leaked or revealed. The full details of the Chelsea Fever deal will be revealed at a press event in September at Stamford Bridge according to the club.
The Chelsea 24-25 kits are not available to buy with the Fever logo on the sleeves yet
The Chelsea 24-25 kits are not available to buy with the Fever logo on the sleeves yet.
Do you like the Fever logo on Chelsea's sleeve? Let us know in the comments below.
Interesting Coincidence Between Spain’s 2010 and 2026 World Cup
In both of their World Cup triumphs, Spain wore kits featuring Adidas 3-Stripes rendered in the colors of their national flag - first on their away shirt at the 2010 World Cup, and now on their home shirt at the 2026 World Cup.
This unique detail makes Spain only the second national team in history - alongside Brazil, to win the World Cup in both their home and away kits. Big thanks to @jerseystory_vn for spotting this great coincidence and creating the graphic.
Rodri Shows Off First-Ever FIFA World Cup Championship Ring
Following Spain's 1-0 extra-time victory over Argentina in the 2026 FIFA World Cup final, a new tradition has been introduced to the tournament's post-match celebrations. FIFA President Gianni Infantino presented the first-ever FIFA World Cup championship ring, drawing inspiration from the rings traditionally awarded in major North American sports leagues.
Spanish midfielder Rodri, who was instrumental in his nation's success and also claimed the Golden Ball as the tournament's best player, was pictured showing off the newly introduced piece of jewelry. The introduction of the World Cup championship ring marks a significant addition to the traditional medals and trophy presentation, providing players with a highly detailed, personalized commemorative item to celebrate their achievement on football's biggest stage.
FIFA Announces First-Ever World Cup Championship Rings for 2026 Winners
Kylian Mbappé Wins 2026 Adidas Golden Boot - Predator Design
France forward Kylian Mbappé has claimed the Adidas Golden Boot at the 2026 FIFA World Cup after finishing the tournament as the top scorer with 10 goals. In an interesting brand contrast, Mbappé secured the Adidas-sponsored award (Adidas Predator 26 design) while lacing up in Nike Mercurial Superfly 11 boots throughout the competition.
The achievement makes him the first player in history to win back-to-back Golden Boots and elevates him to the all-time leading goalscorer in FIFA World Cup history with a total of 22 goals.
The other Adidas awards also feature current designs (Predator gloves & Trionda ball).
Macarthur FC 2026 Australia Cup Home & Away Kits Released
Australian A-League club Macarthur FC have officially revealed their new Kelme home and away kits for the 2026 Australia Cup. They were launched ahead of their opening cup clash this Wednesday, but only the black home option is available to buy.
Newport County 26-27 Special 'Imperium' Kit Released - Roman-Inspired & Worn Vs Roma
Newport County and VX3 have launched a limited-edition 'Imperium' kit, which will be worn in their special one-off pre-season friendly against AS Roma at Rodney Parade.
Sponsored by the club's official Data and AI Partner, Configur, the 26-27 special edition shirt is white with maroon and gold accents alongside a bespoke Roman-inspired sublimated pattern, celebrating the area's connection to Roman Britain.
Newport County 26-27 Home Kit Released
Maccabi Haifa 26-27 Third Kit Released
Maccabi Haifa's new 26-27 third kit was officially released today. Made by Adidas, it introduces a modern, streetwear-inspired design for the Israeli club.
The Adidas Maccabi Haifa 26-27 third shirt features a black base with a tonal dark blue camouflage-style pattern across the front. Silver accents are applied to the Adidas logo, the iconic three stripes on the shoulders, and the prominent Volvo sponsor logo. The collar and sleeve cuffs incorporate dark green trim, adding a subtle touch of the club's traditional primary color to the otherwise dark design.
A notable detail of the Adidas Maccabi Haifa 26-27 third football shirt is the club crest. It has been uniquely recolored in silver and black, complete with the three stars above it, to perfectly match the kit's overall aesthetic.
Rafa Nadal Spotted Wearing Fake Spain 2026 World Cup Kit
Tennis legend Rafael Nadal was recently spotted wearing a counterfeit version of the Spain 2026 World Cup home kit. The image, which originally surfaced ahead of the 2026 World Cup final, quickly went viral on social media as fans reacted to the wealthy sports star opting for a fake jersey.
The picture of Nadal wearing the counterfeit Adidas Spain 2026 kit highlights the widespread popularity of fake football shirts, which have become increasingly ubiquitous among fans and high-profile celebrities alike. Social media users were quick to point out the obvious flaws of the jersey, questioning why the tennis star would choose an unofficial replica over the authentic Adidas product.
It remains to be seen whether Nadal purchased the shirt himself or if it was gifted to him, but the viral moment has sparked a larger conversation about the prevalence of counterfeit football kits and their acceptance in mainstream culture.
Eintracht Frankfurt 26-27 Away Kit Teased + Spotted for Sale
Eintracht Frankfurt has officially teased their new 26-27 away kit. On July 19, the club's official account posted a short countdown video on social media featuring different old crests from the club's history, plus the launch date: Thursday, 23 July 2026.
One of our readers also spotted the Eintracht Frankfurt 2026-2027 away kit for sale.
