Chelsea Announces & Debuts Fever Sleeve Sponsor - Worth Between £6 Million and £8 Million
Aug 21, 2024, by Chris
- Sponsorship Value: Chelsea's new sleeve sponsorship deal with Fever is estimated to be worth between £6 million and £8 million per year.
- Sponsor Announcement: Chelsea announced the deal with live entertainment platform Fever as their sleeve sponsor just hours before their match against Manchester City.
- Sponsorship Details: The Fever logo, along with their website URL, will be displayed on the sleeves of Chelsea's men's, women's, and academy team kits; further details of the deal will be revealed at a press event in September.
Update: The Chelsea Fever sleeve kit sponsorship deal is worth between £6m and £8m a year, according to sources familiar with the deal. This is reported by sponsorship insider Łukasz Bączek (@Lu_Class_).
Chelsea avoided going into the new season without a single kit sponsor by announcing a new sleeve sponsor at the last minute.
Chelsea Announces Sleeve Sponsor Deal With Live Entertainment Platform Fever
Just 7.30 hours before kick-off against Manchester City, Chelsea announced on Sunday morning a deal with live entertainment platform Fever for the men's first team kit. The Fever logo will be featured with the website URL underneath for increased visibility and conversion rates.
It is not known how long the Chelsea Fever deal is and how much the company pays Chelsea
The deal was announced so shortly that the reveal image on the website had to be photoshopped quickly.
Fever is a global leader in entertainment discovery. It offers people an overview of live events in their area and the ability to book directly through it. Fever receives a commission when someone books through their platform, which is how they make their money.
The Fever logo will also be displayed on the Chelsea Women and Academy players' sleeves throughout their upcoming seasons.
The financial or other details of the Chelsea Fever deal have not yet been leaked or revealed. The full details of the Chelsea Fever deal will be revealed at a press event in September at Stamford Bridge according to the club.
The Chelsea 24-25 kits are not available to buy with the Fever logo on the sleeves yet
The Chelsea 24-25 kits are not available to buy with the Fever logo on the sleeves yet.
Do you like the Fever logo on Chelsea's sleeve? Let us know in the comments below.
Next-Gen Adidas Predator 2027 Second Main Boots Leaked - 7 New Images
Footy Headlines can now leak 7 new pictures of the next-gen Adidas Predator 2027 'second main' boots. Although it is a fake, the design is identical to the real one.
The new Adidas Predator 27 'Second Main Pack' boots feature a light blue base with white details, including a subtle speckled texture, white Three Stripes, matching blue laces, and a translucent icy blue soleplate with white elements.
Adidas F50 Hyperfast '2027 First Main Pack' Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new pictures of the new Adidas F50 Hyperfast 2027 'first main' boots. Although it is a fake, the design is identical to the real one.
The '2027 First Main Pack' boots boast a spectacular, warm-toned color gradient inspired by a summer evening sky, transitioning from solar yellow to vivid orange, magenta pink, and deep purple, contrasted by solid black Adidas three stripes.
Macron Showcases Rimini Calcio Hooped Shirt in 'Unveilievable' Campaign
Italian sportswear brand Macron has spotlighted an eye-catching Rimini Calcio 1912 shirt as part of its ongoing 26-27 "Unveilievable" campaign. Celebrating the club's identity under the label's "Fashion in Sport" banner, the design offers a sharp, vintage-inspired hooped aesthetic that complements the team's traditional red and white quartered look.
The shirt is defined by bold red and white horizontal hoops, each red band carrying subtle fine lines running horizontally across the fabric. A ribbed V-neck collar and matching cuffs feature coordinated red and white striped trims, while a raised, metallic-effect heritage crest sits prominently on the chest. The historic emblem incorporates the Arch of Augustus, the city's red cross shield, and an old-school leather football. Sleeve graphics round out the local touch, featuring the pirate motif of Rimini landmark Bounty on the right sleeve alongside La Mi Ma branding on the left.
Rolled out as part of Macron's broader 26-27 portfolio campaign, the release demonstrates the Italian brand's emphasis on bespoke design across every tier of its club roster. While Rimini continue their campaign on the pitch in their signature checkered shirts, this hooped edition offers a stylish tribute to more than a century of club heritage.
CD Guadalajara 26-27 Away Kit Released
Spanish side CD Guadalajara has unveiled its new away kit for the 26-27 season. Produced once again by Kappa, the new release offers a sharp, colorful alternative that directly complements the club's primary identity.
The Kappa CD Guadalajara 26-27 away shirt is predominantly bright yellow, paired with bold purple accents honoring the club's signature morado shade. Purple covers the rounded crew collar, sleeve trim, and sponsor branding, including the Hercesa chest sponsor. Kappa's iconic Omini logos run in purple along the shoulders and right chest, while matching yellow shorts with purple hems and side logo tracks complete the full kit.
This away strip follows the launch of Guadalajara's 26-27 home shirt earlier in September, which brought a classic all-purple foundation detailed with crisp white piping and logos.
Wydad 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club and Kappa have officially unveiled their new home kit for the 26-27 season. Built around the club's traditional red base, the shirt features subtle tonal geometric striping across the front panel for a clean and textured appearance. A retro-inspired red and white striped V-neck collar anchors the classic design, complemented by contrasting white Kappa Omini logos on the chest and shoulders alongside a monochrome white club crest.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié debuted their new adidas third kit for the 26-27 season during their La Liga 2 fixture against Girona at Montilivi. The Adidas Locker Room shirt features a black base adorned with a red geometric gradient stripe pattern across the front, highlighted by vibrant orange accents on the crew collar, the adidas Three Stripes running down the shoulders, and a monochrome orange edition of the club crest. Completed with matching black shorts and socks featuring orange detailing, the kit joins the club's traditional white home and away strips for the ongoing campaign.
