PSV 26-27 Third Kit Design Revealed - Earliest Reveal Ever?
- Early Reveal: PSV revealed their 2026-2027 third kit design, chosen from a fan contest, two years ahead of its retail launch, an unusual decision compared to other clubs.
- Kit Design: The winning design, by Dirk van Gaal, features a navy base with turquoise logos and incorporates symbols of the club, Eindhoven, and Philips.
- Retail Launch: The Puma-made third kit is not scheduled to be sold until the summer of 2026.
In March 2024, Dutch club PSV and its supplier Puma launched a contest to design the third jersey for the 2026-2027 season. Now, out of big surprise, PSV has already revealed which kit won the contest - two years ahead of its being sold.
It is an unusual decision by PSV to already reveal the design two years ahead of the launch
It is an unusual decision by PSV to already reveal the design today. Most other clubs like Dortmund who had done kit contests waited for the retail launch of the kit to announce which design won. We do not know what led PSV to reveall it already today.
PSV 26-27 Third Kit
This is the new Puma PSV third shirt for 2026-2027.
The Puma PSV Eindhoven 2026-27 third jersey has been designed by Dirk van Gaal. It combines a navy base with turquoise blue logos.
What makes the Puma PSV Eindhoven 2026-2027 third jersey bespoke is tonal with symbols of the club, the city of Eindhoven, and, oddly, also the team's founder, famous company Philips. It remains to be seen if this will have to be changed due to kit regulations.
En de winnaar is... 🥁
— PSV (@PSV) August 7, 2024
In het seizoen 2026-2027 spelen we in dit derde shirt, ontworpen door Dirk van Gaal! 👕🎨#PSVxPUMA pic.twitter.com/oYXUb5U9IO
PSV 2026-2027 Third Kit - Contenders
Check out all Philips SV kits on Football Kit Archive
The Puma PSV Eindhoven 26-27 third jersey will be sold not before summer 2026 - almost two years from today.
Made by Puma, designed by a fan. What's your verdict on Philips SV's third kit and its early reveal? Comment below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
