Celtic Extends Adidas Kit Deal
May 1, 2025, by Phan Tich Giay
- Deal Extension Confirmed: Celtic and Adidas have officially extended their partnership, with Adidas remaining the official kit supplier.
- Duration Undisclosed: The exact length of the extended deal has not yet been officially announced.
- Successful Partnership: The collaboration has been very successful, leading to Celtic breaking into the top 20 best-selling club kits in 2023 with significant sales.
Update: Confirming our leak, Celtic have officially announced the extension of their landmark partnership with Adidas. The Three Stripes will remain the club's official kit supplier.
Currently, the two sides have not officially announced how many more seasons the deal will be extended.
Celtic Extends Adidas Deal
Adidas and Celtic extended their current kit deal thanks to their sales and brand recognition success. We have no information yet on how many seasons the deal was extended for, but we expect a duration of around five years.
The previous kit deal between Adidas and Celtic FC started in the 20-21 season and runs until the end of the 24-25 season.
Celtic hailed their bumper five-year agreement with adidas as "the biggest kit sponsorship ever to be announced across Scottish sport".
The partnership between Adidas and Celtic has been a huge success. In 2023, Celtic broke into the top 20 best-selling clubs' kits of the year, generating a staggering £29 million ~ €34 million in sales.
Celtic Chief Executive Michael Nicholson said:
We are delighted to announce this extension to our fantastic partnership. We have enjoyed a hugely successful relationship with adidas, one of the world’s leading sports brands and an organisation of real quality and excellence.
Adidas commented:
“We are delighted to continue our partnership with this iconic and legendary football club, with such a passionate and dedicated global community of supporters.
Check out all Celtic kits on Football Kit Archive
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J.League x Pokémon: 60 Clubs, 60 Pokémon
The J.League has announced one of its most creative collaboration yet, teaming up with Pokémon for the 'Pokémon J.League Fest 'EVOLUTION!'' campaign ahead of the 2026-27 season.
All 60 clubs across J1, J2 and J3 have been paired with their own Pokémon, with the campaign following each Pokémon's evolution throughout the season across official artwork, graphics and promotional content.
The collaboration also celebrates 30 years of Pokémon (1996-2026) while building excitement for the new J.League campaign, which kicks off on 7 August.
Fans attending matches will receive one of one million exclusive EVO BAGs, each featuring Pikachu alongside the home club's partner Pokémon.
This isn't the first crossover between the two either. Back in 2014, the J.League and Pokémon launched the Family Join Days campaign, where young supporters received exclusive Pikachu trading cards at stadiums.
If your favorite club could be paired with any Pokémon, which one would you choose? Let us know in the comments below.
Hoffenheim Call Out Twitter Accounts Promoting Fake Kits
German club TSG Hoffenheim has taken a humorous approach to address a growing trend on social media involving the promotion of counterfeit football shirts. The club's official account posted a sarcastic message mimicking the exact language used by accounts that advertise fake kits. The post claimed to have found a really cool site for authentic shirts of top quality and insisted the endorsement was entirely voluntary, before directing users to a link in the replies.
Instead of linking to a counterfeit retailer, Hoffenheim's reply simply provided the URL to their official club shop. The joke directly targets a widespread practice on social media where various football-focused accounts promote unauthorized replica stores. In exchange for posting these scripted advertisements, the account owners typically receive a small number of free fake kits, valued at around 35 Euros, rather than monetary compensation.
1. FC Nürnberg 26-27 Home Kit Leaked - Official Pictures
The first real pictures of the 1. FC Nürnberg 2026-27 home kit have been leaked online by @Bundesleaker. Made by Adidas, the new FC Nürnberg 2026-27 home jersey will be worn in the UPCOMING 2. Bundesliga season.
Iwate Grulla Morioka 26-27 Home, Away & Goalkeeper Kits Released
Japan Football League team Iwate Grulla Morioka have unveiled new kit collection for 2026-27 season. The designs are made by famous English brand Umbro.
The four kits share two different templates: The white home kit and pink goalkeeper home kit features 3-D diagonal graphic with gradient effect, whereas the red away kit and yellow goalkeeper away kit use outlined stripes along with black and white details.
What do you think of Iwate Grulla Morioka 2026-27 kits? Leave your thoughts in the comments below.
Koper FC 26-27 Home, Away & Third Kits Released
Slovenian PrvaLiga runners-up Koper FC have introduced their three new kits for 2026-27 season, partner with Macron for the 7th consecutive season.
The home kit featuring a striking yellow base with liquid-like pattern and blue trims. The same design is applied for the third kit, using black and gold as its colorway.
The away kit, on the other hand, uses a reverse pallete compared to the home kit, adding the city's skyline graphic across the chest.
What do you think of Koper FC 2026-27 kits? Leave your thoughts in the comments below.