Celtic Extends Adidas Kit Deal
- Deal Extension Confirmed: Celtic and Adidas have officially extended their partnership, with Adidas remaining the official kit supplier.
- Duration Undisclosed: The exact length of the extended deal has not yet been officially announced.
- Successful Partnership: The collaboration has been very successful, leading to Celtic breaking into the top 20 best-selling club kits in 2023 with significant sales.
Update: Confirming our leak, Celtic have officially announced the extension of their landmark partnership with Adidas. The Three Stripes will remain the club's official kit supplier.
Currently, the two sides have not officially announced how many more seasons the deal will be extended.
Celtic Extends Adidas Deal
Adidas and Celtic extended their current kit deal thanks to their sales and brand recognition success. We have no information yet on how many seasons the deal was extended for, but we expect a duration of around five years.
The previous kit deal between Adidas and Celtic FC started in the 20-21 season and runs until the end of the 24-25 season.
Celtic hailed their bumper five-year agreement with adidas as "the biggest kit sponsorship ever to be announced across Scottish sport".
The partnership between Adidas and Celtic has been a huge success. In 2023, Celtic broke into the top 20 best-selling clubs' kits of the year, generating a staggering £29 million ~ €34 million in sales.
Celtic Chief Executive Michael Nicholson said:
We are delighted to announce this extension to our fantastic partnership. We have enjoyed a hugely successful relationship with adidas, one of the world’s leading sports brands and an organisation of real quality and excellence.
Adidas commented:
“We are delighted to continue our partnership with this iconic and legendary football club, with such a passionate and dedicated global community of supporters.
Check out all Celtic kits on Football Kit Archive
Are you pleased that Adidas and Celtic are continuing their partnership? Comment below.
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Portuguesa 2026 Third Kit Released - Tribute to Portugal Ahead of 2026 World Cup
Brazilian club Associação Portuguesa de Desportos, commonly known as Portuguesa, has officially launched its new third kit for the 2026 season. Produced by technical sponsor Joma, the new uniform pays direct homage to the Portuguese national team, celebrating the club's deep historical roots as Portugal prepares to compete in the upcoming 2026 World Cup.
The new Portuguesa 2026 third jersey closely mirrors the classic look of the Portuguese national team, featuring a vibrant crimson red base enhanced by subtle jacquard detailing that provides a sense of movement to the fabric. The shirt is structured with a classic polo collar adorned with red and white edging and a green front point insert. The sleeves remain red with contrasting green underarm panels, while the cuffs match the collar's red and white trim.
Further solidifying the international tribute, the official coat of arms of Portugal is prominently displayed on the nape of the neck above the white player numbering. The alternative uniform is completed by green shorts and red socks, finalizing the classic Portuguese color scheme.
The kit is set to make its on-pitch debut this Saturday, May 16th, in a match against Água Santa.
Athletico Paranaense 26-27 Away Kit Released
Athletico Paranaense and Umbro have officially launched the Brazilian club's new away jersey for the 2026-2027 season. It will make its on-pitch debut in the Copa do Brasil against Atlético Goianiense.
The new Athletico Paranaense 2026-2027 away kit is white, with the traditional team colors prominently featured through a striking red and black gradient effect applied across the shoulders.
The uniform is further detailed with various subtle graphic elements referencing the history and symbols of the club, which are placed on the inside of the collar, the back hem, and within the custom numbering.
Adidas x Coca-Cola is coming
The 2026 World Cup year will see Adidas cooperating with Coke for a special one. Stay tuned for more on Footy Headlines tonight
