Football Kit Archive Launches Kit Sponsor History
- New Feature: Football Kit Archive has launched a Kit Sponsor History feature.
- Functionality: The feature provides a timeline view of each club's main kit sponsors throughout the years.
- Availability: The feature is being rolled out and more clubs will be added over time.
Our partner (and rival 😉) site, Football Kit Archive, has unveiled an exciting new feature: the Kit Sponsor History.
Football Kit Archive Now Features Shirt Sponsor Histories
Launched last week and live on Football Kit Archive's website, the new Kit Sponsor History offers fans an organized, timeline-style view of each club’s main kit sponsors over the years.
Aston Villa already had 15 main sponsors in the 2000s
This feature showcases each club's sponsorship eras in one place. The dedicated team pages now also include sponsor timelines, and each kit page now includes sponsor information to make browsing even more insightful.
While the Sponsor History is gradually being rolled out, more clubs will be added as the feature expands (and several errors and special cases will be fixed). Head over to Football Kit Archive to see if your favorite club’s kit sponsor history is now available!
Which other features would you like to see for the Football Kit Archive? Let us know in the comments below.
Adidas Launches Special 26-27 Dog Kit for Real Madrid
Adidas has released a dedicated kit for dogs linked to Real Madrid. The designs adapt the club's new 2026-2027 home kit.
The collection lets fans outfit their pets to match the team's look. It builds on Adidas's growing range of pet products, including similar jerseys created for select national teams ahead of the 2026 World Cup.
Arsenal Sends Kit Without Adidas Logo & Arsenal Crest
Arsenal shirt collector @NathanPanter_52 has posted images of the 26-27 home shirt bought for £136 that is missing both the Adidas logo and the club crest. The item is an official product - it is very uncommon that something like that happens.
LEAKED: Adidas to Upgrade Leeds United to Local Elite Tier
As spotted by @theadelites, a new customisation option on the Leeds United club shop website allows fans to chosse between replica and authentic kits (added by error too early). This probably means that Adidas has upgraded the club from the B Premium tier to one of the Local A Elite tiers. The move gives fans the option to select authentic kits built around advanced Climacool+ performance technology.
Reports from February indicated similar upgrades for clubs including Ajax and Lyon ahead of the 2026-27 season, but Adidas apparently postponed/scrapped these. Adidas previously already upgraded British teams Celtic, Aston Villa, and Newcastle United.
A quick color analysis of Newcastle's 26-27 home kit. It are not the colors that make this shirt bad, unlike the Madrid 26-27 kit.
