Denmark Forced to Remove Halo Logo From Kits

Nov 16, 2024

by Chris

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Kit Modification: Denmark's national team had to remove the "Halo" part of the Hummel logo from their kits in a UEFA Nations League match against Spain.
UEFA Regulations: UEFA mandates a single manufacturer logo on shirts, not exceeding 20cm², which led to the removal of the "Halo" text.
Branding Complexity: The situation highlights the complexities and inconsistencies surrounding branding rules under governing bodies, as other collaborations, like Puma x Pleasures, have been allowed.

Denmark's national team faced a kit challenge in yesterday's UEFA Nations League match against Spain.

Hummel Halo Denmark Kit Features No Halo Text Due to UEFA Regulations

Denmark wore its special Hummel x Halo soccer jersey vs. Spain yesterday but with a little change. Denmark's supplier Hummel was forced to remove the "Halo" part of the manufacturer logo from its kits due to UEFA regulations. This situation highlights the complexities surrounding branding on football shirts under governing bodies' rules.

UEFA only allows one manufacturer logo

UEFA mandates that shirts display one manufacturer identification on the chest, not exceeding 20cm². In this case, UEFA likely deemed the Hummel x Halo branding as two separate manufacturer identifications, even though Halo is part of Hummel, following its acquisition in 2020.

A Comparison to Puma x Pleasures

Interestingly, Serie A earlier this year allowed the Puma x Pleasures collaboration under similar circumstances. It features a Puma Pleasures branding.

We have no information about whether Hummel x Halo knew when designing the kit that UEFA would ban its branding. We do not think so. Still, UEFA informed Hummel in time. The kit is not a last-minute makeshift, as the Halo text was excluded right from production (and is, for example, not tapped).

Embed from Getty Images

Should UEFA reconsider its approach to allow for nuanced collaborations, or do you think clear, stringent rules are essential for maintaining uniformity? Let us know in the comments below.