Denmark Forced to Remove Halo Logo From Kits
Nov 16, 2024, by Chris
- Kit Modification: Denmark's national team had to remove the "Halo" part of the Hummel logo from their kits in a UEFA Nations League match against Spain.
- UEFA Regulations: UEFA mandates a single manufacturer logo on shirts, not exceeding 20cm², which led to the removal of the "Halo" text.
- Branding Complexity: The situation highlights the complexities and inconsistencies surrounding branding rules under governing bodies, as other collaborations, like Puma x Pleasures, have been allowed.
Denmark's national team faced a kit challenge in yesterday's UEFA Nations League match against Spain.
Hummel Halo Denmark Kit Features No Halo Text Due to UEFA Regulations
Denmark wore its special Hummel x Halo soccer jersey vs. Spain yesterday but with a little change. Denmark's supplier Hummel was forced to remove the "Halo" part of the manufacturer logo from its kits due to UEFA regulations. This situation highlights the complexities surrounding branding on football shirts under governing bodies' rules.
UEFA only allows one manufacturer logo
UEFA mandates that shirts display one manufacturer identification on the chest, not exceeding 20cm². In this case, UEFA likely deemed the Hummel x Halo branding as two separate manufacturer identifications, even though Halo is part of Hummel, following its acquisition in 2020.
A Comparison to Puma x Pleasures
Interestingly, Serie A earlier this year allowed the Puma x Pleasures collaboration under similar circumstances. It features a Puma Pleasures branding.
We have no information about whether Hummel x Halo knew when designing the kit that UEFA would ban its branding. We do not think so. Still, UEFA informed Hummel in time. The kit is not a last-minute makeshift, as the Halo text was excluded right from production (and is, for example, not tapped).
Should UEFA reconsider its approach to allow for nuanced collaborations, or do you think clear, stringent rules are essential for maintaining uniformity? Let us know in the comments below.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
