Sevilla Announce Midea Main Kit Sponsor Deal
- New Sponsor: Sevilla FC has secured Midea as their main shirt sponsor, starting this season and extending into the next.
- Sponsorship Duration: The Midea sponsorship agreement covers the remainder of the current season and all of the 2024-2025 season.
- Logo Mismatch: Midea's blue logo will clash with Sevilla's traditional red and white kit.
Starting next matchday, Sevilla FC's first team will debut a new sponsor on their shirts: Midea.
Midea Becomes Primary Shirt Sponsor for Sevilla FC For 24-25 & 25-26 Seasons
In a newly signed agreement, Midea, a leader in air conditioning and home appliances, will become the main shirt sponsor of Sevilla FC. This partnership will continue through the remainder of this season and extend into the following season.
Unfortunately, the Midea Climatización logo comes in Midea's trademark blue color, mismatching the white and red kit of Sevilla.
José María del Nido Carrasco, president of Sevilla FC, commented on the partnership: “This alliance is the result of intensive efforts to find the ideal partner. Midea, a Forbes Global 500 company, shares Sevilla FC’s commitment to innovation and resilience. We are thrilled with this partnership.”
Juan Rigol, CEO of Frigicoll, echoed these sentiments, highlighting that the collaboration will elevate Midea’s brand visibility in Spain. "Midea manufactures 20% of the world’s air conditioners and is synonymous with quality in air conditioning and smart home products. Partnering with Sevilla FC, a club with a rich and passionate history, is an extraordinary opportunity to connect with fans."
Key Facts of the Midea-Sevilla FC Sponsorship Deal
- Midea branding will feature on the front of Sevilla FC’s first-team shirts starting this season and for thee whole of the next
- Midea’s global standing: Among Forbes’ top 500 companies, and produces 20% of the world’s air conditioners
- Unfriendly blue sponsor logo
What do you think of Midea’s Climatización logo on the Sevilla jersey? Share your thoughts below.
Tribute to Miami: Special Pink Referee Kit for Saudi Arabia vs Uruguay 2026 World Cup Match in Miami
The referees officiating the 2026 World Cup match between Saudi Arabia and Uruguay will wear special pink jerseys. Set to take place in Miami, the unique referee kits are designed as a tribute to the host city, specifically drawing inspiration from its iconic pink flamingos and famous sunsets. This marks a rare occasion where match officials wear custom-themed attire dedicated to a host city's cultural symbols rather than standard referee templates.
Chelsea 26-27 Third Training Kit Leaked
We can leak the Nike Chelsea 26-27 third training kit.
Made by Nike, the Chelsea 26-27 third training kit combines a white body with royal blue and red detailing throughout - this mirrors the color palette of the club's retro-inspired third match kit. The retro CFC lion crest sits on the chest alongside the red Nike swoosh, while a large "CHELSEA" lettering in a vintage collegiate font appears across the back of the top and on the leg of the matching blue training pants.
Purple Nike Mamba Barcelona 26-27 Away Training Kit Leaked
We can leak the Barcelona 26-27 away training kit, revealing a striking purple and gold colorway.
The Barcelona 26-27 away training top features a purple base with black side panels and gold detailing throughout, including a gold Spotify sponsor logo on the front, the Kobe Bryant Mamba logo on the chest and the Barcelona crest in gold. A bold "BARÇA" lettering in an aggressive gothic-style gold font on the back completes the look.
The Barcelona 26-27 away training kit is set to accompany the club's away match kit for the new season.
EXCLUSIVE: Adidas River Plate 26-27 Training Kit Leaked
We can give an early look at the Adidas River Plate 26-27 training collection. It features no-nonsense colors based on the 2026 Adidas training template.
Germany 2026 World Cup Kit Match Details Concept
Following Germany's massive 7-1 victory over Curaçao in the 2026 World Cup, football kit enthusiasts have found a unique use for the central design element of the team's home shirt. The Germany 2026 kit features a prominent white diamond pattern on the chest, which has sparked creative ideas online.
Inspired by a suggestion from Twitter user @ForbiddenShirts, kit enthusiast @KitNerdUK created a mock-up that places the historic match details directly inside the central white diamond. The edit neatly frames the scoreline and opponent, utilizing the otherwise empty space in the middle of the chest.
While the concept looks clean for this specific match, fans have pointed out that longer team names or additional match information might not fit as easily within the diamond shape. Nevertheless, it offers an interesting perspective on how match details could be integrated into the bold 2026 design.
Lamine Yamal Signs Unreleased FC Barcelona 2026-27 Home Kit
FC Barcelona star Lamine Yamal has been pictured signing the unreleased FC Barcelona 2026-27 home kit.
The image, shared by Barcelona memorabilia collector @memorabilia1899, shows Yamal autographing the new jersey alongside his Spain national team shirt ahead of a match against Cape Verde. In the background of the photo, another fresh 2026-27 home shirt featuring Pedri's name and number can also be spotted.
