Sevilla Announce Midea Main Kit Sponsor Deal
Nov 14, 2024, by Chris
- New Sponsor: Sevilla FC has secured Midea as their main shirt sponsor, starting this season and extending into the next.
- Sponsorship Duration: The Midea sponsorship agreement covers the remainder of the current season and all of the 2024-2025 season.
- Logo Mismatch: Midea's blue logo will clash with Sevilla's traditional red and white kit.
Starting next matchday, Sevilla FC's first team will debut a new sponsor on their shirts: Midea.
Midea Becomes Primary Shirt Sponsor for Sevilla FC For 24-25 & 25-26 Seasons
In a newly signed agreement, Midea, a leader in air conditioning and home appliances, will become the main shirt sponsor of Sevilla FC. This partnership will continue through the remainder of this season and extend into the following season.
Unfortunately, the Midea Climatización logo comes in Midea's trademark blue color, mismatching the white and red kit of Sevilla.
José María del Nido Carrasco, president of Sevilla FC, commented on the partnership: “This alliance is the result of intensive efforts to find the ideal partner. Midea, a Forbes Global 500 company, shares Sevilla FC’s commitment to innovation and resilience. We are thrilled with this partnership.”
Juan Rigol, CEO of Frigicoll, echoed these sentiments, highlighting that the collaboration will elevate Midea’s brand visibility in Spain. "Midea manufactures 20% of the world’s air conditioners and is synonymous with quality in air conditioning and smart home products. Partnering with Sevilla FC, a club with a rich and passionate history, is an extraordinary opportunity to connect with fans."
Key Facts of the Midea-Sevilla FC Sponsorship Deal
- Midea branding will feature on the front of Sevilla FC’s first-team shirts starting this season and for thee whole of the next
- Midea’s global standing: Among Forbes’ top 500 companies, and produces 20% of the world’s air conditioners
- Unfriendly blue sponsor logo
What do you think of Midea’s Climatización logo on the Sevilla jersey? Share your thoughts below.
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Built on a traditional white base, the jersey features elegant copper and black vertical pinstripes across the front. Copper trim extends to the V-neck collar and sleeve cuffs, creating a stylish contrast alongside the black Joma logo and monochrome club crest.
The 26-27 home kit also debuts new front-of-shirt sponsor AG1, with ASI:One appearing on the sleeve. White shorts and white socks with matching copper trim complete the complete home kit.
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Completing the lineup, the 26-27 third kit introduces a rich red and maroon palette highlighted by an intricate repeating mosaic pattern across the front and sleeves. This ornamental design pays tribute to the regional culture of Podlasie. White branding and trim provide clear contrast against the patterned base, giving the kit a distinctive look on the pitch.
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