The Ranking of Football Kit Brands
Dec 3, 2024, by Chris
- Top Brands: Macron is ranked as the top football kit brand for 2024, followed by Adidas and then Kappa, based on factors like quality, design, and number of teams sponsored.
- Mid-Tier Brands: Nike, despite recent disinvestment in men's football, is still ranked as fourth due to tech and innovation, with Hummel and Mizuno following with strong designs and craftsmanship respectively.
- Bottom Brands: Lotto, Joma, and Castore are identified as brands that need to improve, with Castore being the lowest-ranked due to consistent quality problems.
Which are the leading brands for football kits in 2024? Competition in the kit supplier market is strong - Footy Headlines tries to rank all important football kit brands in Europe's top leagues.
Top Football Brands
We have chosen 15 brands that supply kits in the top European leagues for our 2024 Football Kit Brand Ranking. Of course, it is not a definitive ranking, and you certainly rank brands at least slightly different than us.
To rank each brand against each other, we considered the number of teams sponsored by each brand, the designs, the quality, and the pricing of the kits.
You can check out the football kits and their ratings on the Football Kit Archive, which features virtually every kit of every brand. We have taken into account the votes of Football Kit Archive users for this ranking.
Top Three Brands: Macron > Adidas > Kappa
Macron has risen to the top thanks to its high quality and unique kits for virtually every club the Italian brand sponsors. No other brand takes as much care about football kits as Macron.
Adidas comes second. The 3 Stripes brand is currently the favorite brand of many people in the football sphere, thanks to the number of top teams and designs. However, we rank Adidas below Macron as Adidas provides generic kits for many teams, which shows Adidas' lack of interest in the wider kit market.
Macron makes bespoke kits for every club
Kappa takes the third place. Why? Regarding designs, Kappa surely has made some of the best kits of the year. Meanwhile, Kappa failed to deliver great kits for its bigger clubs this season, such as the current season Monaco and awful Kaizer Chiefs kits. Kappa is great, but Adidas and Macron are better overall.
Mid-Tier Brands: Nike > Hummel > Mizuno > Umbro > New Balance > Puma > Le Coq Sportif > Jako > Kelme
Nike's disinvestment in Men's football has been heavy in recent years, causing the brand to lose several of its top clubs. Still, Nike makes it to the fourth place in our ranking. Why? Tech- and innovation-wise, Nike's kits are the best in the market. However, some ideas, like the upside-down Swoosh, were just horrific. We are sure that for many, Nike's 4th place is way too high. However, Nike is still a great choice for big clubs, who get bespoke kits with great quality.
Hummel comes fifth, thanks to their fantastic designs and top quality for teams like Bremen, Malaga, and Betis. We did not rank Hummel higher because many kits of smaller teams fail to meet Hummel's high standard, both in terms of design and, more importantly, quality. Mizuno is known for its quality craftsmanship. The Japanese brand is gaining traction in Europe, but does not supply enough teams to rank them higher.
Getting Castore as a kit supplier is a nightmare for many fans
Place seven, eight, and nine are taken by bigger brands - Umbro, New Balance, and Puma. These brands fail to create big interest in their products - Umbro has no real identity that matches the glorious past, while New Balance lacks a top team after the brand lost Liverpool. Puma currently seems to have no real plan of what they are doing. The brand has very inconsistent designs and has released a few awful kits in 2024 - e.g., the Man City fourth kit and two horrific yellow BVB home kits.
Smaller brands like Jako, Kelme, Le Coq Sportif are only active in niche markets currently. They are not bad but rarely have any presence.
Brands That Need to Improve: Lotto > Joma > Castore
Can you name a team that is sponsored by Lotto? Chances are high that you can't. Lotto's only important team is Monza, and the Monza kits are awful. Joma has a solid number of European Top 5 league teams but consistently manages to release some horror kits. Castore takes the last place. Why? Castore is faced with quality problems again and again. Therefore, the brand lost several teams. It is a brand that many fans fear to become their favorite team's new kit maker.
Which kit brand is your favorite, and why? Let us know!
Purple Real Madrid 26-27 Originals Collection Leaked
A brand new lifestyle collection from Real Madrid and Adidas have been leaked via online stores, giving a full look onto its purple Originals tracksuit.
The design of the jacket is identical to away anthem jacket range from the German brand this season, featuring a white horizontal band with a yellow/orange trim. Both logos are displayed in monochrome white, match with the shoulder three-stripes. The full tracksuit is expected to be used as pre-match outfit or anthem jacket, depending the club's own intention.
What do you think of the new Real Madrid 26-27 Originals collection? Let us know in the comments below.
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Novara 26-27 Third Kit Released
Italian Serie C side Novara FC and technical partner Erreà have officially released the club's new third kit for the 26-27 season. Following the release of their traditional azzurro home strip earlier in the summer, the new third shirt delivers a stealthy, understated alternative aesthetic for the current campaign.
The Erreà Novara 26-27 third jersey is built on a solid black base and adopts a full monochrome palette. Instead of the standard club crest, the chest features Novara's historic crossed shield rendered in clean white embroidery. Erreà's logos on the right chest and shoulders, alongside long-time front-of-shirt sponsor Igor Gorgonzola and secondary partners Cristanini Viaggi and Intesa Pour Homme, are similarly applied in monochrome white.
Completing the strip, matching black shorts and black socks with white accents and crest detailing round off the uniform for the 26-27 Serie C campaign.
RB Linense 26-27 Away Kit Released
Spanish Tercera Federación side Real Balompédica Linense, popularly known as La Balona, has officially unveiled its new away kit for the 26-27 season. Produced by long-term technical partner Hummel, the new strip follows the release of the club's classic striped home kit earlier this summer.
Presented under the slogan "Segunda Piel" (Second Skin), the Hummel RB Linense 26-27 away jersey combines a deep navy base with rich gold detailing. Across the front, the shirt features tonal diagonal sashes that create a dynamic textured look. Gold accents appear on the V-neck collar, the sleeve cuffs, and Hummel's trademark shoulder chevrons, which are matched by a monochrome metallic gold club crest and Lotus chest sponsor.
The new away uniform is completed by matching navy and gold shorts and socks. The RB Linense 26-27 away shirt is already available for purchase through the club's official offices.
US Amal Tiznit 26-27 Home Kit Released
Moroccan club US Amal Tiznit have officially unveiled their new home kit for the 26-27 campaign, manufactured by domestic sportswear brand Bang Sports. The launch arrives during a historic chapter for the side, having achieved back-to-back promotions to compete in Morocco's top flight, the Botola Pro, for the first time in club history.
The Bang Sports Amal Tiznit 2026-27 home jersey is centered around the club's traditional sky blue colorway, decorated with intricate Moroccan geometric patterns across the entire front. Gold accents line the V-neck collar, while white side panels and sleeve trim bring contrast to the shirt. On the reverse, the kit adopts tonal vertical pinstripes alongside clean white player names and squad numbering.
Several sponsor marks are placed across the chest, sleeves, and lower back, complemented by Bang Sports branding and an authentic licensed patch near the hem. The new strip will be worn throughout US Amal Tiznit's debut season in the Moroccan top flight.