All-New Richmond Kickers Logo Unveiled

OFFICIAL

Jan 31, 2025

by Pat

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New Logo: The Richmond Kickers have revealed a new crest and brand identity for the 2025 season.
Design Elements: The new crest features an interlocking RK monogram, the city's name, the number 93 for the founding year, and flowing monogram legs symbolizing the James River.
Brand Refresh: The rebranding includes new wordmarks, a redesigned mascot, and a refreshed logo family, led by Alex Kocher in collaboration with Alyn Carr.

The Richmond Kickers have unveiled a new crest and brand identity ahead of the 2025 season, honoring their legacy, the city of Richmond, and their strong community ties.

Established in 1993, the club has had a lasting impact on soccer culture in North America, and this rebranding marks the next chapter in their journey.

Richmond Kickers 2025 Logo

Compare the old and new Richmond Kickers logos below.

The new Richmond Kickers crest reflects the deep connection between the club and Richmond, with an interlocking RK monogram symbolizing this bond. Key elements include the city’s name prominently displayed, the number 93 to honor the club’s founding year, and flowing monogram legs representing the James River. The team also reintroduced navy blue to complement their iconic red, recalling their early history and championship success.

The updated brand extends to new wordmarks, a redesigned mascot, and a refreshed logo family. The redesign was led by Alex Kocher, Creative Director at Easy Friday Company, in collaboration with Alyn Carr, the club’s Director of Branding and Marketing.