Almost Every Italian Club Has Changed Their Logo Recently
- Italian Football Branding Trend: Many major Italian football clubs, including Juventus, Inter, Fiorentina, Napoli, Roma, and Genoa, have recently changed their logos.
- Widespread Logo Changes: The trend of logo changes extends beyond the top teams to include Venezia, Palermo, Spezia, Como, Cagliari, and Modena.
- Design Approaches: The new logos vary in style, with some adopting a simplified, digital-first aesthetic, while others modernize classic historical elements.
Over the past few years, a massive branding trend has taken over Italian football. As highlighted by a nice graphic by the specialist football logo account blog.uge, almost every major Italian club has changed their logo recently.
Logo Changes in Italy
The sheer volume of Italian club logo changes is remarkable. Juventus famously kickstarted the modern movement in 2017, and countless others have since followed suit. Major teams, including Inter, Fiorentina, Napoli, Roma, and Genoa have all introduced new logos over the last few seasons.
These Italian club logo changes are not just limited to the heavyweights. Sides like Venezia, Palermo, Spezia, Como, Cagliari, and Modena have all undergone significant rebrands as well. While some of these new Italian club logos opt for a highly simplified, digital-first aesthetic, others have updated their crests to bring back classic historical elements in a modern way.
Should teams update their crest recently? Which of these changes should not have been made? Let us know in the comments below.
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