Le Coq Sportif Faces Bankruptcy, Will End All Major Kit Deals
Jan 16, 2025, by Phan Tich Giay
- Bankruptcy Proceedings: Le Coq Sportif is undergoing judicial restructuring due to financial losses and unpaid loans.
- Kit Deal Termination: The company is being forced to end all of its major football shirt deals.
- Company Future Uncertain: The parent company is trying to find ways to sustain the business, but the future is still unclear.
French sportswear Le Coq Sportif is facing bankruptcy, according to a report from Fashion United from late 2024. Footy Headlines knows that Le Coq Sportif is forced to end all major football shirt deals.
Le Coq Sportif is Bankrupt
According to Fashion United, Le Coq Sportif has been placed under judicial restructuring proceedings by the Paris Commercial Court.
"Le Coq Sportif is relying on this procedure to respond to the challenges facing the brand while protecting its 330 employees and hundreds of indirect jobs." parent company Airesis said.
Le Coq Sportif's risk of bankruptcy stems from years of losses. It has received loans from the Paris 2024 Organising Committee and the French state, none of which have been repaid. The company is also embroiled in a legal dispute with the French Rugby Federation (FFR), which is seeking €5.3 million from its former supplier.
The parent company of Le Coq Sportif, Airesis, is still working hard to find viable options to sustain the business and ensure Le Coq Sportif continues to exist.
Le Coq Sportif has to end all its current major kit deals
According to information from Footy Headlines, Le Coq Sportif has to end all its current major kit deals, including Nice and ES Troyes AC. Nice has signed with Kappa, even though that's not official yet.
What do you think about the current situation of Le Coq Sportif? Do you think they can be 'saved' from bankruptcy? Comment below.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
