Hearts Return to Hummel

Feb 14, 2025

by Chris

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New Technical Partner: Hearts have signed a record-breaking five-year deal with Hummel, starting in the 2025-26 season, replacing Umbro.
Elite Partnership: Hearts become an "Elite" partner of Hummel, with Hummel producing bespoke kits and gear for all Hearts teams.
Return to Tynecastle: Hummel returns to Tynecastle after 20 years, marking a nostalgic reunion and the most valuable kit partnership in the club's history.

Heart of Midlothian has announced Hummel as their new technical partner in a record-breaking five-year deal starting from the 2025-26 season, replacing Umbro. The agreement marks a nostalgic return for the Danish brand, which previously outfitted the club during its 2006 Scottish Cup triumph.

Hearts Sign 5-Year Hummel Elite Partner Deal

Hearts become an "Elite" partner of Hummel. The partnership will see Hummel produce bespoke match kits, training wear, and warm-up gear for Hearts' Men's, Women's, and Academy teams.

This Elite Partnership represents Hummel's return to Tynecastle after a 20-year absence, bringing their iconic chevrons back to the famous maroon jersey. The brand's previous stint with Hearts (2005-2007) coincided with one of the club's most successful periods, featuring players like Rudi Skacel, Paul Hartley, and Craig Gordon.

The deal, described as the most valuable kit partnership in the club's history, replaces their current agreement with Umbro, which has been in place since 2017. The first hummel-produced Hearts kits are expected to be revealed in summer 2025.

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