Bayern Munich's Adidas Kit Deal: Time for a Review?
Feb 7, 2025, by Chris
- Current Contract Position: Bayern Munich's Adidas contract, signed in 2015 and valid until 2030, is valued at approximately €65 million annually.
- Market Evolution and Contract Disparity: Bayern's Adidas deal is significantly lower than those of Adidas peers like Real Madrid and Manchester United, despite Bayern's similar revenue from kit and merchandising.
- Future Options: Bayern may consider a mid-term renegotiation of its Adidas contract to secure more favorable terms, as other elite clubs have done.
In the ever-evolving landscape of football kit manufacturing deals, should Bayern Munich's long-standing partnership with Adidas come under scrutiny?
Current Contract Position
Bayern Munich's current supplier contract runs until 2030 and is valued at approximately €65 million annually. The company's existing deal with Adidas, signed in 2015, is valid for 15 years.
However, now 10 years later, despite Bayern's consistent on-field success and commercial growth, Bayern's kit deal is significantly lower than other Adidas Elite Club peers, particularly Real Madrid and Manchester United. Real Madrid and Manchester United both get at least €100 million annually from Adidas - €35 million more than Bayern.
Meanwhile, revenue from overall Kit and Merchandising is higher for Bayern than for Manchester United and just slightly lower than Real Madrid's. This suggests that Bayern either has some bonuses or favorable measurements in the Adidas deal, or, more likely, Bayern just sells a lot more merchandising than the other teams and, therefore, make up the gap.
The Unique Bayern-Adidas Dynamic
Unlike standard kit manufacturing arrangements, Bayern Munich's relationship with Adidas transcends typical sponsor-club dynamics. Adidas holds an 8.33% ownership stake in the club. This shareholding element adds complexity to any potential negotiations or changes.
Market Evolution and Contract Disparity
Recent developments in the football kit manufacturing sector highlight growing disparities:
- Elite clubs are securing increasingly lucrative terms
- Bayern's €65 million annual revenue appears below market rate for a club of its stature
- The 15-year contract duration (2015-2030) may limit flexibility in adapting to market changes
- Competing clubs such as Barcelona have demonstrated the ability to negotiate more favorable terms
Future Options
Given the contract's duration and complexity, Bayern might consider a mid-term renegotiation, as done by FC Barcelona, Manchester United, and other clubs.
The current terms appear increasingly modest for a club of Bayern's stature. The €65 million annual value falls short of market-leading deals secured by peers of similar standing. As we approach the final third of this long-term contract, we would not be surprised to see an early extension with better conditions soon.
Another long-standing Adidas team also had a very long partnership with Adidas - the German national team. Germany decided to switch to Nike, who pay more than €100 million per year - double what Adidas paid...
Do you think Bayern Munich will negotiate a better deal soon? Let us know in the comments below.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
FC Barcelona 26-27 Third Kit Font Leaked
Following the leak of FC Barcelona's 26-27 third kit, kit expert @memorabilia1899 has provided a first look at the custom typeface that will feature on the back of the jersey. The bespoke font design continues Nike's trend of pairing unique typography with its high-profile club kit releases for the season.
The typography features a sharp, geometric design with clean blocky angles for the player numbers, rendered in dark navy blue and bordered by a bright red outline. The player name is printed in arched, bold sans-serif lettering using the same color scheme, perfectly matching the teal body and red trim of the shirt.
This custom typeface will be worn on Barcelona's 26-27 third kit during cup fixtures and selected league games where customized fonts are permitted. The contrasting red outline gives the player names and numbers clear visibility against the light teal graphic backdrop.