No More Adidas: Hakimi Officially Joined Under Armour
Apr 9, 2025, by Chris
- Hakimi's New Deal: Achraf Hakimi is set to join Under Armour, ending his long-term partnership with Adidas.
- Under Armour's Football Push: Under Armour aims to increase its presence in elite football with the signing of Hakimi.
- Shadow Elite 3 Ambassador: Hakimi will become the top ambassador for the Under Armour Shadow 3.0 shoes.
Update: Under Armour has officially announced a new deal with Moroccan star Hakimi, who will become the top ambassador for the Shadow 3.0 shoes.
In a significant shift for the football boot market, Paris Saint-Germain star Achraf Hakimi appears to be on the verge of signing with Under Armour, ending his long-term partnership with Adidas.
Major Brand Switch for Hakimi
The Moroccan international Hakimi was spotted wearing Under Armour's Shadow Elite 3 boots, priced at €230, in yesterday's match against Marseille. This signals what could be one of the American brand's biggest football endorsement coups.
Hakimi, who has worn Adidas boots throughout his impressive career spanning Real Madrid, Borussia Dortmund, Inter Milan, and now PSG, seems to be making a surprising move to a brand looking to increase its presence in elite football.
Under Armour Shadow Elite 3 Soccer Cleats
The Instagram post of Hakimi wearing his new boots has garnered nearly 290,000 likes in just 12 hours, showing Hakimi's significant social media presence – a valuable asset for any boot sponsor.
New Strategy: Under Armour Signs Several Medium Players from Top Teams
This partnership would represent a major statement signing for Under Armour, which has struggled to maintain a consistent presence in football's elite boot market. For Hakimi, the switch from Adidas to Under Armour suggests a potentially lucrative deal that could position him as one of the faces of the brand's football division.
Neither Hakimi nor Under Armour has officially confirmed the partnership, but his appearance in the brand's boots suggests an announcement may be imminent as the 2024-25 season progresses.
Eastleigh 26-27 Home Kit Released
National League side Eastleigh have unveiled their new home kit, made by Errea and to be worn in the upcoming 2026-27 campaign.
The kitcelebrates the club's 80th anniversary, featuring a ‘EFC 1946’ pattern throughout the design. The return of the iconic white shoulders is another nod to our heritage, inspired by the look of some of the club’s first home shirts. Blue collar and sleeve cuffs with white trims complete the design.
What do you think of the Errea Eastleigh 2026-27 home kit? Leave your thoughts in the comments below.
Gaborone United 26-27 Home, Away & Third Kits Released
Botswana Premier League side Gaborone United has officially unveiled its new 26-27 home, away, and third kits. Made by ZoneTwo Sports Wear, the latest strips were recently launched in conjunction with the club's end-of-season awards ceremony.
The ZoneTwo Gaborone United 26-27 home kit features the traditional red primary color that the club is known for. For matches on the road, the team will transition to a clean white away kit. Rounding out the collection, the alternative third kit introduces a blue base to give the squad an additional contrasting option.
Manchester United 26-27 Away Kit Debuted + New Microsoft Back-of-Kit Sponsor
Yesterday, Manchester United debuted their new 2026-27 away kit in a pre-season friendly against Rosenborg. Featuring a blue and red color scheme, the design evokes memories of the club's iconic 2016-17 away shirt, marking a full decade of nostalgia for United supporters.
At the same time, Microsoft made its first appearance on Manchester United's kit as the new back-of-shirt sponsor, replacing Copilot. The change remains part of the club's broader commercial partnership with Snapdragon. The Microsoft logo is also expected to continue appearing on the back of the team's shirts in both the FA Cup and the EFL Cup.
No More Jako: Adidas Chernihiv 26-27 Home Kit Released
Ukrainian First League club FC Chernihiv have announced a change in kit supplier ahead of the 26-27 season, leaving their previous partner Jako to join forces with Adidas. This marks a new era for the club, who had previously sported bespoke designs created by Jako.
The first release under the new partnership is the FC Chernihiv 26-27 home kit. Moving away from the striking yellow tiger stripe design seen in the 25-26 season, the new Adidas home shirt adopts a more traditional aesthetic, featuring the iconic three stripes prominently on the shoulders.
While the previous Jako kits gained attention for their unique looks and the poignant presentation near the club's destroyed ground, the switch to Adidas brings a classic and recognizable feel to FC Chernihiv's on-pitch apparel for the upcoming campaign.
Woking 26-27 Home Kit Released
English National League side Woking FC have officially unveiled their new 26-27 home kit, made by Italian technical partner Erreà. The launch was accompanied by a heartfelt club statement highlighting the deep-rooted significance of the team's traditional colors, stating, "For generations, these colours have held real significance. Whatever the future holds, we'll wear it together."
The Erreà Woking FC 26-27 home shirt embraces the club's historic visual identity, bringing a fresh but classic look for the Cardinals' upcoming campaign. Emphasizing heritage and unity, the new uniform celebrates the strong connection between the team and its loyal supporters.
Fakel Voronezh 26-27 Kits Released
Russian club FC Fakel Voronezh have officially unveiled their new kits for the 26-27 season. Made by Spanish sportswear brand Kelme, the new collection will be worn during the club's upcoming domestic campaign.
The new Kelme FC Fakel Voronezh 26-27 shirts introduce custom designs that incorporate the traditional colors of the team. Continuing the partnership from previous seasons, the latest release includes a complete set of matchday uniforms, providing a fresh but recognizable visual identity for the Russian side.
Górnik Łęczna 26-27 Home Kit Released
The new Górnik Łęczna home shirt for the 26-27 season was officially released yesterday. Made by Adidas, the kit will be worn in the upcoming Polish I liga campaign.
Staying true to the team's recognizable identity, the Adidas Górnik Łęczna 26-27 home jersey features the classic green and black colors associated with the club. The design brings an updated touch to their traditional look, incorporating standard Adidas branding alongside the official club crest on the chest.
