No More Adidas: Hakimi Officially Joined Under Armour

Update: Under Armour has officially announced a new deal with Moroccan star Hakimi, who will become the top ambassador for the Shadow 3.0 shoes.

In a significant shift for the football boot market, Paris Saint-Germain star Achraf Hakimi appears to be on the verge of signing with Under Armour, ending his long-term partnership with Adidas.

Major Brand Switch for Hakimi

The Moroccan international Hakimi was spotted wearing Under Armour's Shadow Elite 3 boots, priced at €230, in yesterday's match against Marseille. This signals what could be one of the American brand's biggest football endorsement coups.

Hakimi, who has worn Adidas boots throughout his impressive career spanning Real Madrid, Borussia Dortmund, Inter Milan, and now PSG, seems to be making a surprising move to a brand looking to increase its presence in elite football.

Under Armour Shadow Elite 3 Soccer Cleats

The Instagram post of Hakimi wearing his new boots has garnered nearly 290,000 likes in just 12 hours, showing Hakimi's significant social media presence – a valuable asset for any boot sponsor.

New Strategy: Under Armour Signs Several Medium Players from Top Teams

This partnership would represent a major statement signing for Under Armour, which has struggled to maintain a consistent presence in football's elite boot market. For Hakimi, the switch from Adidas to Under Armour suggests a potentially lucrative deal that could position him as one of the faces of the brand's football division.

Neither Hakimi nor Under Armour has officially confirmed the partnership, but his appearance in the brand's boots suggests an announcement may be imminent as the 2024-25 season progresses.