French Club FC Rouen 1899 Caps Kit Prices at €49
Mar 13, 2025, by Chris
- Price Cap: FC Rouen 1899 is capping jersey prices at €49, starting next season.
- New Supplier: FC Rouen ended its partnership with Macron and will collaborate with X Krypt.
- Accessibility Focus: The club aims to make jerseys affordable and accessible to fans.
In a striking move against the rising tide of football merchandise pricing, French club FC Rouen 1899 has announced a €49 price cap on all its jerseys beginning next season. The initiative comes as a direct response to the increasingly prohibitive cost of football kits across Europe's top leagues, where authentic shirts can often exceed €100.
FC Rouen Launches Own Kit Brand, Kits to Not Cost More than 49 Euro
Club president Iwan Postel, a vocal advocate for making football more accessible, has backed up his rhetoric with concrete action by introducing this fan-friendly pricing strategy. The policy represents a significant departure from industry standards, with most professional clubs continuing to increase kit prices year after year.
Iwan Postel
To facilitate this approach, FC Rouen has ended its partnership with Italian sportswear manufacturer Macron and will instead collaborate with X Krypt, a new equipment supplier founded by Postel himself. This vertical integration gives the club greater control over both design and pricing.
"The jersey must remain a symbol of belonging and pride for all," the club stated in their announcement. "It should not become an inaccessible luxury product."
The current FC Rouen kits are made by Macron and were available for €65.
Should other lower-division clubs follow suit? Let us know in the comments below.
AS Roma 26-27 Lifestyle Shirt Revealed - 1994 Design Inspired
The new Adidas AS Roma 1994 retro jacket have been unveiled via the brand's online store. The design is inspired by the 1994 World Cup template, famously worn by Germany, which is given to various Adidas teams.
As for Giallorossi, the jacket uses the club's famous red and yellow colorway, combined with darker diamond pattern up top. It is expected to be worn by the players before games or during walkouts.
What do you think of the new Adidas AS Roma 1994 2026 jacket? Let us know in the comments.
FC Annecy 26-27 Away Kit Released
Ligue 2 outfit FC Annecy and technical sponsor Adidas have officially launched the club's new away jersey for the 26-27 season. Completing the team's set following the earlier arrivals of their home and third shirts, the new alternate look delivers a timeless and elegant aesthetic.
The Adidas FC Annecy 26-27 away shirt is built around a crisp white base, highlighted by a sharp red polo collar. Deep red detailing continues onto the shoulders with the brand's signature three stripes, as well as the Adidas logo on the chest and Annecy's stylized gothic 'A' crest. The club's various sponsor logos, headlined by shipping company MSC alongside regional partners E.Leclerc Annecy, Teamwork, and Haute-Savoie le Département, are also rendered in matching red tones.
The new strip is completed with white shorts and socks, and is set to be worn across their 26-27 Ligue 2 campaign.
FC Südtirol 26-27 Third Kit Released
Italian Serie B club FC Südtirol and technical sponsor Erreà have officially unveiled the new third kit for the 2026-27 campaign. Completing the club's matchday wardrobe alongside the previously launched home and away strips, the design draws strong inspiration from the natural alpine scenery and vineyard landscapes of the South Tyrol region.
The Erreà FC Südtirol 26-27 third jersey arrives in an elegant cream and off-white base complemented by deep forest green accents. A faint, tonal organic pattern runs across the fabric, while the front features the "Südtirol" wordmark alongside the iconic mountain silhouette in dark green, placed directly above main sponsor Alperia. Both the Erreà emblem and the diamond-shaped FCS crest are rendered in a clean monochrome green style.
Contrasting green detailing finishes the rear collar, sleeve cuffs, and side flanks of the shirt. The uniform is completed by matching off-white shorts and socks, both accented with forest green trim and club lettering. The FC Südtirol 26-27 third kit is available through the club's official store.
Erreà San Marino Women's 2026 Home & Away Kits Released
Italian sportswear brand Erreà and the San Marino Football Federation (FSGC) have officially revealed the first bespoke home and away kits for the newly established San Marino women's senior national football team. Founded earlier this year under the guidance of head coach Giulia Domenichetti, the squad will debut the new uniforms in their first official international friendly matches against Liechtenstein and Gibraltar.
Both jerseys take direct inspiration from San Marino's most famous national symbols, the Three Towers of Mount Titano: Guaita, Cesta, and Montale. The home shirt is predominantly white with delicate celeste blue and dark blue accents on the polo-style V-neck collar and sleeve cuffs. Subtly woven into the fabric is an embossed tone-on-tone pattern representing the historic towers, paired with matching white shorts and socks.
The away jersey flips the color scheme into a deep navy blue, highlighted by vertical repeating silhouettes of the Three Towers across the front. White side panels and light blue trim on the collar add sharp contrast, accompanied by matching navy shorts and socks. Both kits are produced using Erreà's lightweight Future fabric as part of the UEFA Kit Assistance Scheme, and feature custom "FSGC 1931" tape inside the back collar.
Champions League 'Debut' Sleeve Patches Make On-Pitch Debut
The brand-new UEFA Champions League 'Debut' sleeve patch made its official on-pitch appearance during Matchday 1 of the 26-27 season. Introduced through a collaboration between UEFA, UC3, and Topps (Fanatics Collectibles), the initiative is designed to highlight and celebrate players making their first-ever career appearance in Europe's premier club competition.
The special badge adds a curved blue emblem featuring the word 'DEBUT' integrated into the bottom of the iconic Champions League Starball sleeve badge, including the club badge of honour editions. The patch is strictly awarded for active on-pitch participation, meaning only starting players and substituted debutants wear it. Unused substitutes on the bench do not qualify until they physically step onto the pitch, and a player can only wear the debut badge once in their entire career.
The badge also bridges the gap between matchday kit and football memorabilia. Following the match, the blue 'DEBUT' element is removed from the player's match-worn jersey, accompanied by a certificate of authenticity, and delivered to Topps. It will then be permanently embedded into a unique 1-of-1 autographed trading card for upcoming Topps collections, while the underlying badge remains visible on the shirt so the player can retain their jersey as a personal memento.
Next-Gen Puma Future 10 Prototype Spotted - Netfit Return?
Chelsea star and key Puma athlete Morgan Rogers has been spotted testing an intriguing all-white prototype during training, providing the first clear look at what is expected to be the next-generation Puma Future 10 football boots.
The most striking detail of the blackout/whiteout boot is a completely overhauled upper construction. Shifting away from the FUZIONFIT systems that defined recent iterations including the Future 9, the prototype features a distinct honeycomb-patterned structure. This textured webbing strongly recalls Puma's original Netfit concept from early Future models, hinting at a revived or modernized take on fully customizable lockdown and dynamic fit.
Along with the revamped upper, the boots appear to feature a low-profile knit collar and a lightweight soleplate tailored for agility and sharp turns. With top endorsers like Rogers already putting prototypes through their paces, the next-gen Puma Future 10 is expected to debut in late 2026 or early 2027 during the 26-27 season.
Adidas Club América 110th Anniversary Collection Leaked
Images of the upcoming Adidas Originals Club América 110th anniversary lifestyle collection have surfaced online. The capsule celebrates the historic Mexican side's 110th birthday since its foundation on October 12, 1916, and is set to accompany a special commemorative 26-27 retro shirt. Thanks to @KamilBerberler.
The lifestyle collection features a track jacket, matching track pants, and a casual t-shirt, all built on a royal blue base with soft pale yellow detailing. Each piece carries the classic Adidas Trefoil logo opposite a vintage circular "CA" badge inspired by the club's earliest years. The track jacket features contrasting three stripes running down the sleeves, a tall ribbed collar, and a special anniversary label reading "1916-2026 CLUB AMÉRICA" alongside the club and brand crests.
This heritage range is designed to complement the upcoming 110th anniversary retro jersey, which takes cues from the club's iconic 1970s looks with a pale cream base and navy accents. The full collection is scheduled to launch around October 2026 to coincide with Las Águilas' official anniversary date.