Juventus Extends Adidas Kit Deal Until 2037
Jun 19, 2025, by Chris
- Deal Extension: Juventus and Adidas have extended their partnership for another ten years, ensuring their collaboration continues until at least 2037.
- Partnership Timeline: The initial partnership started in the 2015-2016 season, and with this extension, the collaboration is set to last for a minimum of 22 years.
- Broader Collaboration: The renewed partnership aims to expand beyond football, focusing on innovative collaborations that merge sports with fashion, music, and design.
Update: Italian giants Juventus have officially announced a major, long-term extension of their technical partnership with Adidas. The new deal will prolong the collaboration for an additional ten years, securing the partnership until at least 2037.
Juventus Extends Adidas Kit Deal Until 2037
The original partnership between Juventus and Adidas began in the 2015-2016 season. This new ten-year extension will commence after the previous agreement expires, meaning the collaboration will span a total of at least 22 years.
Maurizio Scanavino, CEO of Juventus, commented: "Together, we have not only walked the football pitches of the world, but we have also undertaken innovative collaborations that have extended our boundaries into the world of fashion, music, and design."
The official announcement emphasizes that the renewed partnership will continue to expand beyond the pitch, with a strong focus on innovative collaborations that merge sport with culture.
Are you happy to see Juventus and Adidas commit to each other for another decade? Let us know in the comments below.
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The Adidas Como 26-27 away jersey features a white base paired with dark blue details across the collar, sleeve cuffs, and classic three stripes on the shoulders. Giving the shirt a retro feel, it features the iconic Adidas Trefoil logo on the right chest opposite the club's crest, with Revolut taking position as the main front sponsor.
Set to make its debut in a pre-season fixture against Arsenal, the new away kit is already on sale at official physical retail locations and will be released on the club's online store soon.
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The jersey's defining feature is an all-over tonal abstract lightning bolt graphic woven into the fabric. Adding a touch of classic detail, Puma has included a buttoned collar with white contrast inserts at the back, paired with matching white trim on the sleeve cuffs. The BVB crest and Puma cat logo stand out in vibrant yellow, with the Vodafone sponsor logo placed prominently across the chest.
The full kit is completed with matching black shorts and black socks featuring white cuff details and yellow BVB 09 text.
