2025-26: The Last Season of Betting Main Kit Sponsors in the Premier League
- End of Betting Sponsors: The 2025-26 season will be the last season where betting companies can be main kit sponsors in the Premier League.
- Financial Impact: Premier League teams face a £100m shortfall and potential revenue cuts after the ban, as finding equally lucrative non-gambling sponsors will be challenging.
- New Markets: Premier League clubs are being pushed towards new sponsorship markets like finance, airlines, and technology to offset the loss of gambling sponsorships.
The 2025-26 season is the last in which gambling companies will appear on the front of Premier League shirts, ending more than two decades of lucrative sponsorships. From 2026-27 onwards, a self-imposed ban agreed by clubs in 2023 will leave teams searching for replacements to fill a £100m shortfall, as per The Athletic.
11 Clubs Still Have Betting as Main Sponsor
11 Premier League teams have gambling sponsors - infographic via Football Kit Archive
Currently, 11 clubs feature betting brands as their main sponsors, but none of the "Big Six". As usual, the front-of-shirt sponsorship deals are the most profitable for teams, with some worth up to £10m annually. Finding non-gambling sponsors at similar values is expected to be a challenge, with industry experts predicting some clubs will see front-of-shirt revenues cut in half in the first season after the ban.
While gambling firms will still be able to advertise on sleeves, training wear, and LED boards, the Premier League hopes the move will reduce exposure during matches. Clubs are now being pushed towards new markets, with industries like finance, airlines, IT, crypto, and tourism highlighted as possible growth sectors.
We have imagined how the kit of the eleven Premier League teams would look sponsorless - better for most teams in our opinion, especially for those with bad-looking sponsors such as Wolves.
Do you think Premier League clubs will benefit from moving away from betting sponsorships, or will the financial gap prove too costly? Let us know in the comments below.
