Como 25-26 Away Kit Inspired by Home Stadium, but Has Same Design as Other Adidas Kits
- Kit Design: The Como 1907's 2025-26 away kit, made by Adidas, is said to be inspired by their home stadium's architecture.
- Template Usage: The 'stadium-inspired' graphic is actually a widely used Adidas template, also found on kits for Olympiacos, Sparta Prague, Al Ahly, and Fortuna Düsseldorf.
- Marketing vs. Reality: The use of a standardized template undermines the club's claim of a unique design and raises questions about the authenticity of the marketing story.
Italian club Como 1907 launched their new 2025-26 away kit yesterday, made by Adidas. It is officially said to be inspired by the architecture of their home ground, the Stadio Giuseppe Sinigaglia. However, the claim of a unique design inspiration is questionable, as the same graphic has been widely used by Adidas for other clubs this season. Thanks to @marcadegol for the interesting spot.
Como 25-26 Away Kit Inspired by Home Stadium
While the story of a stadium-inspired design is a nice touch, the reality is that the abstract grey graphic is a new Adidas template for the 25-26 season.
The exact same pattern can be found on several other team kits released this season, including:
- The Olympiacos 25-26 away kit
- The Sparta Prague 2025-26 third kit
- The Al Ahly 25-26 away kit
- The Fortuna Düsseldorf 25-26 away kit
Marketing Story vs Template Reality
This discovery raises questions about the authenticity of the design story provided by the club and Adidas. It appears that a standardized, templated graphic has been used, with a bespoke marketing narrative created for Como to give the impression of a unique design.
This is a common practice in the kit industry, where brands use templated designs for non-elite clubs and apply a specific story to connect it to the club's identity. However, when the same 'unique' graphic appears on multiple kits across different countries, the marketing story quickly loses its credibility.
While the Como 25-26 away kit is undoubtedly a clean-looking jersey, the revelation that its 'stadium-inspired' design is a shared template might be disappointing for fans who value bespoke and authentic designs.
What do you think of this situation? Does it matter if the design story isn't unique, as long as the kit looks good? Let us know your thoughts in the comments below.
