No More Le Coq Sportif: Adidas to Become South Africa Kit Maker
- Adidas Sponsorship: Adidas is likely to replace Le Coq Sportif as the technical sponsor for South Africa's national football teams.
- Contract Details: The current contract with Le Coq Sportif ends on December 31, 2025, and the new Adidas sponsorship is set to begin on January 1, 2026.
- Historic Reunion: Adidas was South Africa's kit supplier from 1999 to 2011, and this new deal would mark a return to that partnership.
German sportswear giant Adidas is in pole position to become the new technical sponsor for the South African national football teams (Bafana Bafana and Banyana Banyana), replacing the French brand Le Coq Sportif.
This is according to a comprehensive report from South African broadcaster SABC Sport.
Adidas to Become South Africa Kit Maker
The current contract between the South African Football Association (SAFA) and Le Coq Sportif, which began in 2020, is set to expire on December 31, 2025.
The new sponsorship deal with the incoming brand is scheduled to begin the very next day, on 1 January 2026. According to the report from SABC Sport, Adidas was up against other major brands like Nike, Puma, Macron, and Kappa in the bidding process but is said to have "impressed with their presentations."
A Historic Reunion
A return to Adidas would mark a historic reunion for South African football. The Three Stripes were previously the nation's kit supplier from 1999 until 2011, a period fondly remembered by fans.
This previous partnership culminated in the 2010 FIFA World Cup, which was hosted on home soil. The Adidas kits from that era are considered classics by many supporters.
Check out all South Africa kits on Football Kit Archive.
What do you think of Adidas potentially returning as South Africa's kit maker? Are you looking forward to seeing the Three Stripes on the Bafana Bafana shirt again? Let us know in the comments below.
