Exclusive: Reebok Set to Re-Enter the Football Boot Market
- Reebok's Return: Reebok is set to re-enter the football boot market, marking their first re-entry in over a decade, with plans to release new cleats by the summer of 2026.
- Past Presence: In the 2000s, players like Thierry Henry and Ryan Giggs wore Reebok boots, giving the brand a presence before fading out after the Adidas takeover; their last modern boot was released in 2010.
- Future Strategy: Reebok aims to secure a high-profile player endorsement deal for their new football boots, coinciding with their recent re-entry into the football kit market with teams like Botafogo.
Reebok is preparing a return to the football boot scene, marking their first proper re-entry in well over a decade. After years away from on-pitch products, the brand is ready to reboot its identity in the sport.
Ryan Giggs wore Reebok boots for almost his entire career
Reebok to Release New Football Boots in Summer 2026 - 26-27 Season
Older models like the Instante, Integrity, and Valde were worn in the 2000s by players such as Thierry Henry, Andriy Shevchenko, Ryan Giggs and Iker Casillas. They gave Reebok a recognisable presence during that era, even though they never made it out of the niche against Adidas and Nike. In the years after the Adidas takeover, Reebok totally faded out of the market.
The first modern Reebok soccer cleat will be launched in the summer of 2026 likely, in time for the 2026-2027 season. It will be crucial for Reebok to secure a high-profile player endorsement deal - we have no information if Reebok will/has already signed a famous athlete.
Reebok's last modern football boot was released in 2010, called the Instante II.
What do you think about Reebok stepping back into the football boot market—and is the Sidewinder a smart way to do it? Let us know in the comments.
