Official: Reebok Re-Enters Football Boot Market, Signs Vlahovic & Chalobah

Update: Trevoh Chalobah has signed with Reebok. He debuted the brand’s new Sidewinder football boots (regular colorway, to be launched this summer) during Chelsea FC’s UEFA Champions League match against Paris Saint‑Germain last night. Chalobah is Reebok's second signing after Vlahović.

Chalobah Signs With Reebok

All-New Reebok Sidewinder Boots Released - Reebok Returns to Football

Jun 21, 2026

Update: Confirming the rumors, Reebok has announced a long-term partnership with Dušan Vlahović as the brand prepares to return to the football boot market. The Serbian striker is the face of Reebok Football from summer 2026 and will debut the brand’s upcoming performance boot, the Reebok Sidewinder football boot. The Reebok Sidewinder soccer boots will be launched in summer 2026.

Reebok Sidewinder Boots - Vlahović Edition - Not Available (Yet?)

The deal marks a key step in Reebok’s strategy to rebuild its presence in team sports and re-enter the global football market. Vlahović is expected to promote the brand’s football footwear and apparel range, including the launch of the Sidewinder boot.

“I'm proud to join Reebok as it returns to the pitch and reclaims its position in football,” said Vlahović.

Update: Vlahović has been spotted back on the pitch wearing a pair of the all-new Reebok Sidewinder football boots, further confirming the return for the brand to elite-level football visibility. Reebok has been largely absent from the top-tier boot scene for almost two decades, but is back in 2026.

Confirming our leak, Reebok is officially returning to the football boot market after years away from the pitch, with Chelsea defender Trevoh Chalobah spotted wearing a blackout prototype of the all-new Reebok 2026 Sidewinder soccer cleats. The English brand, which once equipped football icons including Thierry Henry, Iker Casillas, Ryan Giggs, and Andriy Shevchenko, is set to make its comeback in 2026 on the football pitch.

Trevoh Chalobah Spotted Wearing Reebok Sidewinder 2026 Prototype Boots at Chelsea Training

Trevoh Chalobah wore the all-new Reebok Sidewinder football boots in a total blackout. The Reebok Sidewinder 2026 football boot has an aggressive look, with a synthetic upper adorned with embossed and debossed ridges. This detailed texture aims to provide a grippy, abrasive surface that improves ball touch, swerve, and control, all while maintaining a lightweight profile.

Reebok's heritage in football boots is substantial, having produced memorable models throughout the 1990s and 2000s before gradually withdrawing from the category. The brand's previous football boot lineup included innovative designs worn by some of the era's greatest players, making this return particularly significant for those who remember Reebok's presence during its peak years in the sport.

Ryan Giggs wore Reebok boots for almost his entire career

All-New Reebok Sidewinder 2026 Boots

All-New Reebok Sidewinder Boots Leaked - the First Modern Silo of Reebok's Comeback

Older models like the Instante, Integrity, and Valde were worn in the 2000s by players such as Thierry Henry, Andriy Shevchenko, Ryan Giggs and Iker Casillas. They gave Reebok a recognisable presence during that era, even though they never made it out of the niche against Adidas and Nike. In the years after the Adidas takeover, Reebok totally faded out of the market.

The first modern Reebok soccer cleat will be launched in the summer of 2026, in time for the 2026-2027 season.

Reebok's last modern football boot was released in 2010, called the Instante II.

Reebok recently re-entered the football kit market, signing with several teams, including Botafogo, Panama, MK Dons, and Charlton.

What do you think about Reebok stepping back into the football boot market? Let us know in the comments.