Official: Reebok Re-Enters Football Boot Market, Signs Vlahovic & Chalobah
Mar 12, 2026, by Chris
- Reebok Re-Enters Football Boot Market: Reebok is officially returning to the football boot market after being absent for almost two decades, planning its comeback in 2026.
- Key Player Signings: Reebok has signed Dušan Vlahović and Trevoh Chalobah, with Vlahović being the face of Reebok Football from summer 2026 and Chalobah debuting the new Sidewinder boots.
- New Sidewinder Boot: The brand’s new Sidewinder football boot will be launched in summer 2026, featuring an aggressive look with a synthetic upper designed for improved ball control.
Update: Trevoh Chalobah has signed with Reebok. He debuted the brand’s new Sidewinder football boots (regular colorway, to be launched this summer) during Chelsea FC’s UEFA Champions League match against Paris Saint‑Germain last night. Chalobah is Reebok's second signing after Vlahović.
Chalobah Signs With Reebok
Update: Confirming the rumors, Reebok has announced a long-term partnership with Dušan Vlahović as the brand prepares to return to the football boot market. The Serbian striker is the face of Reebok Football from summer 2026 and will debut the brand’s upcoming performance boot, the Reebok Sidewinder football boot. The Reebok Sidewinder soccer boots will be launched in summer 2026.
Reebok Sidewinder Boots - Vlahović Edition - Not Available (Yet?)
The deal marks a key step in Reebok’s strategy to rebuild its presence in team sports and re-enter the global football market. Vlahović is expected to promote the brand’s football footwear and apparel range, including the launch of the Sidewinder boot.
“I'm proud to join Reebok as it returns to the pitch and reclaims its position in football,” said Vlahović.
Update: Vlahović has been spotted back on the pitch wearing a pair of the all-new Reebok Sidewinder football boots, further confirming the return for the brand to elite-level football visibility. Reebok has been largely absent from the top-tier boot scene for almost two decades, but is back in 2026.
Confirming our leak, Reebok is officially returning to the football boot market after years away from the pitch, with Chelsea defender Trevoh Chalobah spotted wearing a blackout prototype of the all-new Reebok 2026 Sidewinder soccer cleats. The English brand, which once equipped football icons including Thierry Henry, Iker Casillas, Ryan Giggs, and Andriy Shevchenko, is set to make its comeback in 2026 on the football pitch.
Trevoh Chalobah Spotted Wearing Reebok Sidewinder 2026 Prototype Boots at Chelsea Training
Trevoh Chalobah wore the all-new Reebok Sidewinder football boots in a total blackout. The Reebok Sidewinder 2026 football boot has an aggressive look, with a synthetic upper adorned with embossed and debossed ridges. This detailed texture aims to provide a grippy, abrasive surface that improves ball touch, swerve, and control, all while maintaining a lightweight profile.
Reebok's heritage in football boots is substantial, having produced memorable models throughout the 1990s and 2000s before gradually withdrawing from the category. The brand's previous football boot lineup included innovative designs worn by some of the era's greatest players, making this return particularly significant for those who remember Reebok's presence during its peak years in the sport.
Ryan Giggs wore Reebok boots for almost his entire career
All-New Reebok Sidewinder 2026 Boots
All-New Reebok Sidewinder Boots Leaked - the First Modern Silo of Reebok's Comeback
Older models like the Instante, Integrity, and Valde were worn in the 2000s by players such as Thierry Henry, Andriy Shevchenko, Ryan Giggs and Iker Casillas. They gave Reebok a recognisable presence during that era, even though they never made it out of the niche against Adidas and Nike. In the years after the Adidas takeover, Reebok totally faded out of the market.
The first modern Reebok soccer cleat will be launched in the summer of 2026, in time for the 2026-2027 season.
Reebok's last modern football boot was released in 2010, called the Instante II.
What do you think about Reebok stepping back into the football boot market? Let us know in the comments.
Adidas 26-27 Champions League Stage Ball "Revealed"
Although not officially launched yet, the Adidas Champions League 26-27 League Phase Ball made an early appearance during Arsenal's two most recent pre-season friendlies. The ball keeps the iconic white star panels intact, while the surrounding hexagonal sections showcase a vibrant, multi-colored graphic design.
This could very well be the final Champions League League Phase ball produced by Adidas, as Nike is expected to take over as the official match ball supplier for UEFA men's club competitions starting from the 27-28 season.
Big thanks to @jerseystory_vn for spotting this detail and creating the graphic.
River Plate 26-27 Away Kit Released
River Plate and Adidas have officially launched the club's new away kit for the 26-27 season. The new strip marks the return of the iconic tricolor look, celebrating the Argentine club's rich history and traditional aesthetic.
The Adidas River Plate 26-27 away shirt features classic vertical stripes combining red and white, separated by thin black pinstripes. Adding a distinct heritage touch, the jersey features the retro Adidas Trefoil logo in red on the right chest alongside the current club crest. The collar and cuffs are styled in crisp white, while black side panels complete the design.
White shorts with black stripes and matching socks complete the primary look of the new River Plate 26-27 away kit, while an alternative black shorts option is also available. The strip is already available for purchase through official club and Adidas channels.
Burnley Announce Emergency Front-of-Shirt Sponsor Change for 26-27 Season
Burnley have officially terminated their front-of-shirt partnership with prop trading company Finotive One just weeks after announcing the deal. UK automotive retailer Vertu Motors has stepped up to become the club's new Official Front of Shirt Principal Partner for the 26-27 season, covering the men's, women's, and academy teams.
The unexpected change comes right at the start of the Championship season, requiring an immediate update to all Castore matchday and replica kits. The updated kits now feature the Vertu wordmark alongside its shield icon across the center of the chest on all playing shirts.
To accommodate fans who already bought the 26-27 replica shirts with the previous sponsor printed on them, Burnley is offering free re-branding to overlay the new Vertu logo onto existing jerseys. Supporters also have the option to return their shirts for a full refund or exchange them for the updated version.
Manchester United 26-27 Third Kit Features Nameset Discrepancy
Manchester United and Adidas have released their new 26-27 third kit, featuring an ivory base with deep red accents and dark green trim inspired by the iconic doors of the Salford Lads and Girls Club.
Following the release, kit collector @TheShirtUnion noticed an interesting detail regarding the custom cup font on the back. In promotional photography featuring Lisandro Martínez, the player name is applied in a classic curved arch across the upper back. However, official product listings on the club's online shop depict player names in a straight horizontal arrangement.
Such variations between promotional photoshoot samples and official store graphics are not unusual for bespoke club cup namesets. While the standard online printing option appears to default to the straight layout, supporters may see the curved style applied during cup fixtures or through select retail printing services.
Al Nassr 26-27 Third Kit Leaked - Official Images
Official images of the Al Nassr 26-27 third kit have leaked online, revealing an elegant design crafted by Adidas. The new shirt features a clean off-white base paired with rich gold detailing throughout, giving the Saudi Pro League club a sophisticated look for the upcoming season. Big thanks to @KamilBerberler.
The design is defined by subtle vertical stripes featuring intricate ornamental patterns running down the front and back of the shirt. Metallic gold trim highlights the collar, sleeve cuffs, and the iconic Adidas Three Stripes on the shoulders. The chest displays a monochromatic golden Al Nassr emblem alongside the gold Adidas logo, complemented by matching sponsor branding.
Completing the detailed look, a golden Saudi emblem featuring the palm tree and crossed swords sits on the upper back below the collar. Off-white shorts and socks with matching gold accents complete the full 26-27 third strip.
Atromitos FC 26-27 Home Kit Released
Greek Super League side Atromitos FC and kit manufacturer Capelli Sport have officially revealed the club's new home kit for the 26-27 season.
The Atromitos FC 26-27 home jersey offers a fresh take on the team's traditional white and blue colors. Featuring a white base, the front of the shirt is covered in slanted, diagonal blue graphic lines that form broken vertical stripes. Capelli's signature four-square logo motif appears on the shoulders in blue, alongside the club crest on the left chest and Novibet sponsorship across the middle.
The back of the jersey remains mostly solid white, accented by blue player numbering with a distinct lined font structure and lower-back sponsor branding.
SC Farense 26-27 Away Kit Released
Portuguese club SC Farense and kit supplier Lacatoni have officially launched the club's new away kit for the 26-27 season. Following the earlier reveal of their diagonal black-and-white home shirt, the new away uniform introduces a distinct green design rooted in the team's identity.
The Lacatoni SC Farense 26-27 away jersey features a rich dark green base accented with subtle white pinstripes running vertically down the front. Crisp black and white striping finishes the V-neck collar and sleeve cuffs, while the SC Farense crest is positioned on the left chest alongside Lacatoni's logo on the right.
Adding a tailored detail to the back, the shirt includes a large tonal lion graphic embedded into the fabric in reference to the club's Leões de Faro nickname. Main sponsor Barão Rodrigues is printed on the front, accompanied by secondary sponsor logos on the chest, sleeves, and back panel.
