Official: Reebok Re-Enters Football Boot Market, Signs Vlahovic & Chalobah
Mar 12, 2026, by Chris
- Reebok Re-Enters Football Boot Market: Reebok is officially returning to the football boot market after being absent for almost two decades, planning its comeback in 2026.
- Key Player Signings: Reebok has signed Dušan Vlahović and Trevoh Chalobah, with Vlahović being the face of Reebok Football from summer 2026 and Chalobah debuting the new Sidewinder boots.
- New Sidewinder Boot: The brand’s new Sidewinder football boot will be launched in summer 2026, featuring an aggressive look with a synthetic upper designed for improved ball control.
Update: Trevoh Chalobah has signed with Reebok. He debuted the brand’s new Sidewinder football boots (regular colorway, to be launched this summer) during Chelsea FC’s UEFA Champions League match against Paris Saint‑Germain last night. Chalobah is Reebok's second signing after Vlahović.
Chalobah Signs With Reebok
Update: Confirming the rumors, Reebok has announced a long-term partnership with Dušan Vlahović as the brand prepares to return to the football boot market. The Serbian striker is the face of Reebok Football from summer 2026 and will debut the brand’s upcoming performance boot, the Reebok Sidewinder football boot. The Reebok Sidewinder soccer boots will be launched in summer 2026.
Reebok Sidewinder Boots - Vlahović Edition - Not Available (Yet?)
The deal marks a key step in Reebok’s strategy to rebuild its presence in team sports and re-enter the global football market. Vlahović is expected to promote the brand’s football footwear and apparel range, including the launch of the Sidewinder boot.
“I'm proud to join Reebok as it returns to the pitch and reclaims its position in football,” said Vlahović.
Update: Vlahović has been spotted back on the pitch wearing a pair of the all-new Reebok Sidewinder football boots, further confirming the return for the brand to elite-level football visibility. Reebok has been largely absent from the top-tier boot scene for almost two decades, but is back in 2026.
Confirming our leak, Reebok is officially returning to the football boot market after years away from the pitch, with Chelsea defender Trevoh Chalobah spotted wearing a blackout prototype of the all-new Reebok 2026 Sidewinder soccer cleats. The English brand, which once equipped football icons including Thierry Henry, Iker Casillas, Ryan Giggs, and Andriy Shevchenko, is set to make its comeback in 2026 on the football pitch.
Trevoh Chalobah Spotted Wearing Reebok Sidewinder 2026 Prototype Boots at Chelsea Training
Trevoh Chalobah wore the all-new Reebok Sidewinder football boots in a total blackout. The Reebok Sidewinder 2026 football boot has an aggressive look, with a synthetic upper adorned with embossed and debossed ridges. This detailed texture aims to provide a grippy, abrasive surface that improves ball touch, swerve, and control, all while maintaining a lightweight profile.
Reebok's heritage in football boots is substantial, having produced memorable models throughout the 1990s and 2000s before gradually withdrawing from the category. The brand's previous football boot lineup included innovative designs worn by some of the era's greatest players, making this return particularly significant for those who remember Reebok's presence during its peak years in the sport.
Ryan Giggs wore Reebok boots for almost his entire career
All-New Reebok Sidewinder 2026 Boots
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Older models like the Instante, Integrity, and Valde were worn in the 2000s by players such as Thierry Henry, Andriy Shevchenko, Ryan Giggs and Iker Casillas. They gave Reebok a recognisable presence during that era, even though they never made it out of the niche against Adidas and Nike. In the years after the Adidas takeover, Reebok totally faded out of the market.
The first modern Reebok soccer cleat will be launched in the summer of 2026, in time for the 2026-2027 season.
Reebok's last modern football boot was released in 2010, called the Instante II.
What do you think about Reebok stepping back into the football boot market? Let us know in the comments.
Rot-Weiss Essen Announce HOLY as 2026-27 Training Kit Sponsor
German 3. Liga side Rot-Weiss Essen has announced an expanded partnership with soft drink brand HOLY for the 2026-27 season.
Having served as an official partner during the previous campaign, the brand will now see its logo prominently displayed on the chest of the first team's warm-up and training kits.
While this development increases the sponsor's visibility within the club environment, fans and local media note that the highly anticipated announcement of Rot-Weiss Essen's new main match kit sponsor is still expected to take place later this month.
Berliner FC Dynamo 26-27 Special Pre-Season Kit Released
Berliner FC Dynamo has quietly unveiled a special pre-season kit for the 2026-27 campaign. Produced by Jako, the new shirt is designed specifically for the club's preparation matches ahead of the upcoming season.
The Jako Berliner FC Dynamo 2026-27 special pre-season jersey introduces a distinct design tailored for the team's summer exhibition games. As a dedicated pre-season release, it provides the club with an alternate aesthetic on the pitch before their standard home and away kits are officially introduced.
Fans Criticize Disappointing 26-27 Bundesliga Kit Designs
The 2026-27 Bundesliga season is approaching, and early kit releases have sparked widespread dissatisfaction among supporters. A recent viral discussion on social media highlighted the negative reception, with some fans suggesting that this could be an all-time bad year for German football jersey designs as multiple clubs unveil their new looks.
Specific complaints have been directed at several major teams across the league. Bayer Leverkusen's new kit has been heavily criticized and described by some as a black and red monstrosity. Schalke also drew mixed reactions; although some fans appreciated the general aesthetic, others were quick to point out the non-white Adidas stripes and compared the overall pattern to a copy of Croatia's national team shirts.
Despite the overwhelming criticism, not every release has been universally panned, as Borussia Monchengladbach's new shirt managed to earn a relatively positive reception from some supporters. With several clubs, including Freiburg, still yet to officially present their 2026-27 kits, fans are left hoping for better designs to salvage what has been a largely disappointing release cycle so far.
Referee Forces Keito Nakamura to Change Cut Socks Mid-Game at 2026 World Cup
During Japan's 2026 World Cup group stage match against Sweden, Keito Nakamura was forced to leave the pitch to change his socks after referee Ivan Barton deemed his custom-cut gear unacceptable. Despite the socks reportedly passing pre-match equipment checks, the official stopped play to instruct the Japanese midfielder to replace them, leaving his team a man down for a few minutes. Nakamura's socks were heavily cut with holes in the back to expose his calves, a common practice among modern players seeking to relieve muscle tension.
Nakamura has been modifying his socks in this manner for over three years to reduce pressure on his calves and minimize the risk of cramping. Following the 1-1 draw, the 24-year-old expressed his confusion over the sudden enforcement, stating that being forced to switch to standard, uncut socks mid-game made it difficult for him to play comfortably. The timing of the referee's decision also drew criticism from JFA president Tsuneyasu Miyamoto, who questioned why the issue was not resolved before kickoff.
The incident quickly sparked debate online regarding the strict enforcement of equipment rules and its potential impact on player performance and safety. Despite the disruption, Japan secured second place in Group F and will advance to face Brazil in the Round of 32 of the tournament.
Burton Albion 26-27 Home Kit Teased
League One club Burton Albion have officially teased their new 2026-27 home kit, confirming the return of a striped design. The upcoming shirt is produced by the club's new technical sponsor, Admiral, marking a fresh chapter for the Brewers' on-pitch look.
A short teaser video released by the club offers a glimpse of the new design, highlighting the classic striped pattern that fans can expect. This follows the recent unveiling of the team's new Admiral trainingwear collection, which features the Burton Kia sponsorship.
The full launch of the Burton Albion 2026-27 home kit is scheduled for early July.
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Crewe Alexandra 26-27 Away Kit Released
Crewe Alexandra's new 2026-27 away kits have been officially released. Manufactured by Puma, the new shirt will be worn during the upcoming League Two campaign.
The Puma Crewe Alexandra 26-27 away shirt introduces a modern design. It features a sleek black base color combined with vibrant neon pink accents on the shoulder panels, side seams, collar, and sleeve cuffs. The traditional club crest has been reimagined in a pink and white gradient execution.
Ludogorets 26-27 Kits Released
Bulgarian club PFC Ludogorets Razgrad and Jako have revealed the team's new kits for the 2026-27 season.