Nike is Back in Latin America
- Nike's Return to Latin America: Nike is actively re-establishing its presence in Latin American football after a previous disinvestment strategy.
- Partnership Renewals and New Agreements: Nike has renewed its partnership with the Brazil national team until 2038 and secured a long-term agreement with Uruguay.
- Club Level Expansion: Nike is adding Vasco da Gama, Atlético Mineiro, Racing Club, and Chivas to their sponsored clubs, despite losing Club América to Adidas.
Nike are making a strong push back into Latin American football, securing several major new deals across the continent.
Six years back, in 2019, Nike lost Boca Juniors, Club Libertad, SC Internacional, and Cerro Porteno as part of a disinvestment strategy.
Nike Strengthens Presence in the Americas
The brand has renewed its partnership with the Brazil national team until 2038 and signed a long-term agreement with Uruguay, after they signed a short-term deal before.
At club level, Nike will add Vasco da Gama, Atlético Mineiro, Racing Club, and Chivas to their portfolio, joining existing teams Corinthians, Alianza Lima, and Atlético Nacional. While they have lost Club América to Adidas, Nike appears to be rebuilding their dominance across the region.
Do you think Nike can reclaim their status as the leading brand in South American football? Let us know in the comments.
