LEAKED: Nike to Increase Football Kit Prices From 2026
- Price Increase: Nike will increase the prices of their football shirts starting in March, with replica shirts going from €100 to €110 and premium shirts going from €150 to €160.
- Industry Trend: Kappa and Mizuno are also expected to raise their prices, indicating a broader trend of price increases across the football kit industry.
- Competitor Pricing: Adidas and Puma are maintaining their current retail prices in Europe, making their kits cheaper than Nike's for the first time in years.
Nike will increase the retail prices of its football shirts starting in March, according to PSG kit experts La Source Parisienne (@lasource75006).
Nike to Raise Prices on 2026 World Cup Kits & Beyond
Nike Stadium ("replica") shirts will go from €100 to €110, while the premium line - AeroFit instead of Dri-Fit ADV to - will rise from €150 to €160.
According to La Source Parisienne. Kappa and Mizuno are also preparing similar adjustments as prices continue to climb across the industry. The move aligns with Nike’s broader strategy to tighten margins and reduce discounting.
Meanwhile, Adidas and Puma have kept their retail prices in Europe - Adidas and Puma replica kits cost you €100, authentic €150. This means that Adidas and Puma kits are priced differently (and lower) from Nike for the first time in several years.
It remains to be seen how Nike will increase prices in other regions. With tariffs massively up, the US market could see even bigger Nike price increases.
What’s your take on the new pricing - going too far? Let us know in the comments.
