CONFIRMED: Nike Increases Football Kit Prices, Adidas Keeps Prices the Same
- Price Increase: Nike has increased the prices of their football kits with the launch of the 2026 international kits, with replica shirts going from €100 to €110 and authentic jerseys rising from €150 to €160.
- Regional Impact: The price increases affect fans in the UK and the United States, with replica kits and authentic versions seeing price hikes in both regions.
- Competitor Pricing: Adidas and Puma have maintained their retail prices in Europe, making their kits more affordable than Nike's for the first time in several years, while Kappa and Mizuno are preparing similar adjustments.
Update - Mar 24, 2026: The Nike 2026 national team kits have landed, and prices have risen massively, as reported. What is extreme is that an Older Kids' authentic shirt costs you 140 EUR now (115 GBP, 155 USD) - just 20 EUR/GBP/USD cheaper than the Men's, respectively.
| Brand & Kit Tier | EUR (€) | GBP (£) | USD ($) |
|---|---|---|---|
| Nike Stadium (Replica) | €110
| £90
| $100
|
| Nike AeroFit (Authentic) | €160
| £135
| $175
|
| Nike Older Kids (Authentic) | €140 | £115 | $155 |
| Adidas / Puma (Replica) | €100 (Unchanged) | - | - |
| Adidas / Puma (Authentic) | €150 (Unchanged) | - | - |
Confirming the info from December 2025, Nike has increased the retail prices of their football kits with the launch of the 2026 international kits and the Jordan Brazil kit in particular.
Nike Raises Prices on 2026 World Cup Kits & Beyond
Nike Stadium ("replica") shirts went from €100 to €110, while the premium line - AeroFit, instead of Dri-Fit ADV, rose from €150 to €160. Fans in the UK will experience a similar hike, with replica kits going up from £85 to £90 and authentic jerseys increasing from £125 to £135.
Pricing in the United States is also affected by this adjustment. The cost of a US replica kit sees a slight increase from $95 to $100, and the high-end authentic versions move from $170 up to $175.
Nike 2026 Kit Prices
Meanwhile, Adidas and Puma have kept their retail prices in Europe - Adidas and Puma replica kits cost you €100, authentic €150. This means that Adidas and Puma kits are priced differently (and lower) from Nike for the first time in several years.
According to La Source Parisienne, Kappa and Mizuno are also preparing similar adjustments as prices continue to climb across the industry. The move aligns with Nike’s broader strategy to tighten margins and reduce discounting.
What’s your take on the new pricing - going too far? Let us know in the comments.
Awesome: Leeds United 26-27 Home Kit Concept Based on Leaked Bayern München Away Kit
A stylish Leeds United home kit concept has caught the attention of fans online. Created by Leeds supporter and graphic designer @ZK1919, the concept directly adapts the design of an Adidas FC Bayern away kit, transforming it into a Leeds home shirt.
The concept features the classic Adidas Trefoil logo and integrates Leeds United's front-of-shirt sponsor, Red Bull. To match the club's traditional colors, the designer swapped the original red accents for yellow and outlined the Red Bull logo in blue. The concept also sparked discussions among supporters regarding the exact shade of yellow, the choice of the club badge, and the potential constraints of Red Bull's corporate branding rules on future kits.
While purely a fan-made design and not an official leak for the 2026-27 season, it highlights the potential of an Adidas Trefoil Leeds kit. The actual Leeds United 26-27 home kit has been very unpopular ahead of its release.
Bayern München 26-27 Away Slides Leaked
We can leak images of Adidas Bayern München slides, revealing a design mirroring by the club's upcoming away kit.
The slides feature a white base and a textured strap showcasing the traditional FC Bayern München e.V. crest. As 2026-27 away kit's color palette, the strap is accented with Adidas' signature three stripes in a distinct navy, red, and navy combination.
2026 World Cup Sleeve Patches Guide Revealed
FIFA is introducing an updated sleeve patch system for all national teams competing in the 2026 World Cup. Now, an official document confirms which kit goes with which kit.
The seven former World Cup-winning nations will wear exclusive gold-themed patches on their right sleeves, while the rest of the teams will use standard black-and-white versions. Additionally, the left sleeve patch will update dynamically, changing for every matchday during the group stage and continuing to update for each knockout round from the round of 32 through to the final.
