CONFIRMED: Nike Increases Football Kit Prices, Adidas Keeps Prices the Same
- Price Increase: Nike has increased the prices of their football kits with the launch of the 2026 international kits, with replica shirts going from €100 to €110 and authentic jerseys rising from €150 to €160.
- Regional Impact: The price increases affect fans in the UK and the United States, with replica kits and authentic versions seeing price hikes in both regions.
- Competitor Pricing: Adidas and Puma have maintained their retail prices in Europe, making their kits more affordable than Nike's for the first time in several years, while Kappa and Mizuno are preparing similar adjustments.
Update - Mar 24, 2026: The Nike 2026 national team kits have landed, and prices have risen massively, as reported. What is extreme is that an Older Kids' authentic shirt costs you 140 EUR now (115 GBP, 155 USD) - just 20 EUR/GBP/USD cheaper than the Men's, respectively.
| Brand & Kit Tier | EUR (€) | GBP (£) | USD ($) |
|---|---|---|---|
| Nike Stadium (Replica) | €110
| £90
| $100
|
| Nike AeroFit (Authentic) | €160
| £135
| $175
|
| Nike Older Kids (Authentic) | €140 | £115 | $155 |
| Adidas / Puma (Replica) | €100 (Unchanged) | - | - |
| Adidas / Puma (Authentic) | €150 (Unchanged) | - | - |
Confirming the info from December 2025, Nike has increased the retail prices of their football kits with the launch of the 2026 international kits and the Jordan Brazil kit in particular.
Nike Raises Prices on 2026 World Cup Kits & Beyond
Nike Stadium ("replica") shirts went from €100 to €110, while the premium line - AeroFit, instead of Dri-Fit ADV, rose from €150 to €160. Fans in the UK will experience a similar hike, with replica kits going up from £85 to £90 and authentic jerseys increasing from £125 to £135.
Pricing in the United States is also affected by this adjustment. The cost of a US replica kit sees a slight increase from $95 to $100, and the high-end authentic versions move from $170 up to $175.
Nike 2026 Kit Prices
Meanwhile, Adidas and Puma have kept their retail prices in Europe - Adidas and Puma replica kits cost you €100, authentic €150. This means that Adidas and Puma kits are priced differently (and lower) from Nike for the first time in several years.
According to La Source Parisienne, Kappa and Mizuno are also preparing similar adjustments as prices continue to climb across the industry. The move aligns with Nike’s broader strategy to tighten margins and reduce discounting.
What’s your take on the new pricing - going too far? Let us know in the comments.
Vintage Football Shirts
from Cult Kits
2011/12 France Away Shirt (M) Nike
2019/20 AC Milan *BNWT* Red Stadium Jacket (Multiple Sizes) Puma
1988/90 Germany T-Shirt (S) Adidas
1996/98 Spain Raul #10 Away Shirt (S) Adidas
2009/10 De Graafschap Home Shirt (XXL) KWD
1992 Manchester United GK -93 Reusable Face Mask
1996/97 Liverpool Fowler #9 Away Shirt (L) Reebok
1996/98 Adidas (Germany) Kopke #1 Template GK Shirt (S)
1989 Ajax Reusable Face Mask
