Arsenal Announces Deel Sleeve Sponsor Deal
- Sponsor Change: Arsenal will replace Visit Rwanda with Deel as their official sleeve sponsor starting in the 2026-27 season.
- Financial Upgrade: The Deel sponsorship deal is worth £18 million per year, significantly increasing Arsenal's revenue compared to the £10 million per year from the Visit Rwanda deal.
- Premier League Ranking: The Deel deal could place Arsenal among the top earners for sleeve sponsorships in the Premier League, with a maximum value of £25 million per year.
Update: Confirming the leaked information, Arsenal has officially announced that Deel, the leading global payroll and HR platform, will become the club’s official sleeve sponsor starting from the 2026–27 season, replacing Visit Rwanda.
Arsenal Replaces Visit Rwanda with Deel in £18m-Per-Year Sleeve Sponsorship Deal
The Arsenal Deel multi-year deal is officially announced once Arsenal's eight-year contract with Visit Rwanda expires. Deel's logo will appear on the left sleeve of the club's home, away and third shirts from the start of next season.
The new Deel sleeve sponsorship represents a significant upgrade on Arsenal's current £10 million-per-year arrangement with Visit Rwanda, around doubling the club's revenue from this sponsorship category. The Visit Rwanda partnership has faced considerable opposition from supporters throughout its duration.
With the Deel sleeve sponsorship in place, Arsenal will climb the Premier League's sleeve sponsorship rankings. Currently, only Manchester United and Manchester City command higher deals at £20 million per year, while Chelsea's short-term agreement with Vietnamese firm FPT is valued at £17.5 million annually.
The maximum value of the Arsenal Deel sleeve sponsorship deal (£25 million per year) would place Arsenal among the top earners in this sponsorship category across English football, reflecting the club's growing commercial appeal.
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