Arsenal Sign Deel Sleeve Sponsor Deal

1 hour ago

by Chris

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Sponsorship Deal: Arsenal has secured a new sleeve sponsorship agreement with Deel, an HR company, for £18 million per year, potentially rising to £25 million based on performance.
Visit Rwanda Replacement: The Deel deal will replace Arsenal's current £10 million-per-year agreement with Visit Rwanda once the existing contract expires.
Premier League Rankings: The Deel sponsorship could place Arsenal among the top earners in Premier League sleeve sponsorship, with only Manchester United and Manchester City currently commanding higher deals.

Arsenal have secured a major new sleeve sponsorship agreement with San Francisco-based HR company Deel, worth £18 million per year, with the potential to rise to £25 million based on sporting performance. The sums are according to sponsorship expert @Lu_Class_, while the original news is via The Athletic.

Arsenal to Replace Visit Rwanda with Deel in £18m-Per-Year Sleeve Sponsorship Deal

The Arsenal Deel multi-year deal will be officially announced once Arsenal's eight-year contract with Visit Rwanda expires. The club has already confirmed Deel as an HR partnership for the current season, but the sleeve sponsorship element remains under wraps until the Rwanda agreement concludes.

The new Deel sleeve sponsorship represents a significant upgrade on Arsenal's current £10 million-per-year arrangement with Visit Rwanda, around doubling the club's revenue from this sponsorship category. The Visit Rwanda partnership has faced considerable opposition from supporters throughout its duration.

With the Deel sleeve sponsorship in place, Arsenal will climb the Premier League's sleeve sponsorship rankings. Currently, only Manchester United and Manchester City command higher deals at £20 million per year, while Chelsea's short-term agreement with Vietnamese firm FPT is valued at £17.5 million annually.

The maximum value of the Arsenal Deel sleeve sponsorship deal (£25 million per year) would place Arsenal among the top earners in this sponsorship category across English football, reflecting the club's growing commercial appeal.