Arsenal Announces Deel Sleeve Sponsor Deal
- Sponsor Change: Arsenal will replace Visit Rwanda with Deel as their official sleeve sponsor starting in the 2026-27 season.
- Financial Upgrade: The Deel sponsorship deal is worth £18 million per year, significantly increasing Arsenal's revenue compared to the £10 million per year from the Visit Rwanda deal.
- Premier League Ranking: The Deel deal could place Arsenal among the top earners for sleeve sponsorships in the Premier League, with a maximum value of £25 million per year.
Update: Confirming the leaked information, Arsenal has officially announced that Deel, the leading global payroll and HR platform, will become the club’s official sleeve sponsor starting from the 2026–27 season, replacing Visit Rwanda.
Arsenal Replaces Visit Rwanda with Deel in £18m-Per-Year Sleeve Sponsorship Deal
The Arsenal Deel multi-year deal is officially announced once Arsenal's eight-year contract with Visit Rwanda expires. Deel's logo will appear on the left sleeve of the club's home, away and third shirts from the start of next season.
The new Deel sleeve sponsorship represents a significant upgrade on Arsenal's current £10 million-per-year arrangement with Visit Rwanda, around doubling the club's revenue from this sponsorship category. The Visit Rwanda partnership has faced considerable opposition from supporters throughout its duration.
With the Deel sleeve sponsorship in place, Arsenal will climb the Premier League's sleeve sponsorship rankings. Currently, only Manchester United and Manchester City command higher deals at £20 million per year, while Chelsea's short-term agreement with Vietnamese firm FPT is valued at £17.5 million annually.
The maximum value of the Arsenal Deel sleeve sponsorship deal (£25 million per year) would place Arsenal among the top earners in this sponsorship category across English football, reflecting the club's growing commercial appeal.
Check out classic Arsenal kits on Football Kit Archive
Do you think the Deel sleeve sponsorship is a good move for Arsenal? Let us know in the comments below.
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Stunning Fortuna Köln 2026 Regional Cup Final Kit Released
German side SC Fortuna Köln has released a highly limited special-edition kit to wear during their upcoming 2026 Mittelrheinpokal final. Produced by Dutch sportswear brand Robey, this exclusive release celebrates the club's first appearance in the regional cup final in six years, as they look to secure the trophy for the first time in 13 years.
The Robey SC Fortuna Köln 2026 Cup Final shirt introduces a striking tri-color gradient design that provides a highly bespoke look for the occasion. The top of the jersey begins in a deep navy blue, smoothly fading into a vibrant light blue chest band before transitioning into a clean white lower half.
Adding a premium, historic touch to the kit, all application details - including the Robey manufacturer branding, the central 'HIT' sponsor, and a classic standalone 'F' retro crest - are executed in metallic gold. A subtle light blue V-neck collar and matching sleeve cuffs complete the sophisticated aesthetic.
Priced at €75, this exclusive release serves as a unique collector's item for supporters of the Regionalliga West side. Curiously, while releasing this kit, the club has actively pushed an "All in Red" (Alle in Rot) motto for the fans attending the match, asking supporters to create a sea of red in the stands despite the team wearing their special-edition colors on the pitch.
What are your thoughts on this striking gradient Cup Final kit by Robey? Let us know in the comments below.
Aston Villa to Wear Third Kit with Charity Sponsor in Europa League Final
Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.
The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.
This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.
Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.
This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.
