All-New 2027 FIFA Women’s World Cup Logo Released

FIFA has officially unveiled the branding for the Women’s World Cup 2027, marking the start of the road to Brazil with a launch event at Copacabana Beach in Rio de Janeiro. The tournament will be the first Women’s World Cup held in South America, and FIFA leaned heavily into Brazilian identity for the reveal.

2027 FIFA Women’s World Cup Logo

The new 2027 FIFA Women’s World Cup emblem draws inspiration from the Brazilian flag and the geometry of a football pitch, combining the letters “W” and “M” to reference women and the world in both English and Portuguese. Alongside the emblem, FIFA introduced the “GO EPIC” slogan and a samba-influenced sonic identity designed to be used across broadcasts and digital platforms.

Indeed, the new 2027 FIFA Women’s World Cup Logo follows the style of the 2026 Men's World Cup logo - the gold trophy stands out in full colors, with the other elements black.

FIFA President Gianni Infantino described the brand as joyful and unmistakably Brazilian, while legends from both the women’s and men’s game attended the ceremony. Former Brazil internationals Formiga and Marta also featured, highlighting the tournament’s role in inspiring future generations and growing the women’s game in the region.

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