All-New German Football Association Logo Released
Jan 25, 2026, by Chris
- New Logo Design: The DFB has updated its logo with softened angles, a monochrome green color scheme, and a violet-blue accent, moving away from the traditional black, red, and gold.
- Typeface Expansion: The DFB-Sans typeface has been significantly expanded from 6 to 56 styles, now available as a variable font.
- Rebrand Rationale: The rebrand aims to reflect clarity, innovation, and modernity, representing German football at all levels, with green color having roots in the DFB logo since 1926.
Already in November, the German Football Association (DFB) has rolled out a refreshed brand identity as part of its 125th anniversary celebrations. The redesign, developed with agency Strichpunkt, marks the first major update since 2016.
The new DFB logo will only be used by the federation but not by the national team, which will keep the iconic eagle crest.
DFB Unveils New Brand Identity for 125th Anniversary
The most visible change in the new DFB logo is to the iconic DFB symbol itself. The angular points have been softened and flattened, giving it a more modern feel while keeping the familiar intersecting line structure.
Perhaps more striking is the decision to drop the traditional black, red, and gold colors from the standard logo. Instead, the new mark comes in monochrome green, with shades adapting to different backgrounds—dark green, pale green, or lime. A violet-blue accent color rounds out the palette, designed with both light and dark mode applications in mind.
The DFB-Sans typeface has been massively expanded from 6 to 56 styles in partnership with Supertype, now available as a variable font ranging from Compressed to Super Extended weights. There's also a new "Supersign" logo representing the association's mission across organization, society, and sport.
According to DFB Management Board Chairman Dr. Holger Blask, the rebrand reflects "clarity, innovation, and modernity" while representing German football from grassroots to elite level.
A look at the history of the DFB logo indeed reveals that the national colors were only added in 2003. The green color has been rooted in the history of the DFB logo since 1926.
What do you make of the new DFB logo? Let us know in the comments.
Adidas Hamburg 26-27 Originals Collection Released
German club Hamburger SV and Adidas have officially launched their retro-inspired Originals presentation collection for the 26-27 season.
The Adidas 2026-27 Hamburg og collection is based on the streamlined Adidas 2026-27 template.
Celebrating classic terrace style and heritage design, the lifestyle range prominently features the iconic Adidas Trefoil logo paired with the traditional HSV diamond crest. Dressed primarily in the club's signature royal blue, white, and black color palette, the capsule includes a presentation track jacket with a distinct white horizontal chest band, matching track pants, hoodies, t-shirts, a custom HSV Adidas Samba sneaker, and a standout long-sleeve shirt detailed with an all-over tonal Trefoil jacquard pattern.
Dynamo Dresden 26-27 Frauenkirche Special Kit Released
German club SG Dynamo Dresden and kit supplier Jako have unveiled a special-edition kit commemorating the 300th anniversary of the laying of the foundation stone of the iconic Dresden Frauenkirche (1726–2026). Created in cooperation with the Stiftung Frauenkirche Dresden, the jersey honors one of the city's most defining architectural landmarks.
The outfield player shirt comes in an elegant, sandstone-inspired off-white base with a textured stone grain, highlighted by a large detailed illustration of the Baroque church across the lower front. The sleeves feature an interlocking block graphic symbolizing the church's sandstone construction, while the cuffs and collar feature subtle copper and patina-inspired accents. Thoughtful details include the commemorative inscription "300 Jahre Grundsteinlegung" on the chest, the years 1726–2026 on the back of the neck, and the biblical city motto "Suchet der Stadt Bestes" alongside custom squad numbers modeled after the seating numbering inside the church. A black version is available for goalkeepers.
The special kit is available for pre-order via a dedicated online store until September 2, 2026, priced at €89.99 for adult sizes and €69.99 for kids. As part of the collaboration, Dynamo Dresden is donating €10 from every jersey sold directly to the Stiftung Frauenkirche Dresden to support the preservation and cultural work of the monument.
Heracles Almelo 26-27 Third Kit Released
Heracles Almelo and technical partner Stanno have officially launched the club's new third kit for the 2026-27 season, celebrating the theme 'De Glorie van '27' in homage to their historic 1927 national championship.
The shirt features an elegant champagne beige base complemented by black accents on the crew neck collar, sleeve cuffs, and shoulder piping. A subtle tonal illustration of the legendary 1927 title-winning squad is printed across the lower front, while special details include a gold heart on the back collar, a custom inner neck label commemorating the date June 19, 1927, and matching beige shorts and socks finished with black trim and '1927' numbering.
Bradford City 26-27 Third Kit Released
Bradford City and Macron have officially unveiled the club's new alternative third kit for the 2026-27 season. The new strip introduces a navy base complemented by claret and amber details.
The Macron Bradford City 26-27 third shirt is predominantly navy, highlighted by a dynamic claret and amber geometric point design along the shoulders. A tonal embossed "BC" monogram runs across the fabric of the torso and shorts. The crest and Macron Hero are applied in monochrome amber, topped with a gold star commemorating the club's 1911 FA Cup victory, while a black ribbon is placed on the upper back in remembrance of the 56 victims of the 1985 Valley Parade fire.
Matching navy shorts with claret and amber trim and navy socks featuring the "BCAFC" wordmark complete the full uniform. The Bradford City 2026-27 third kit is available to buy now through the club's official online store and stadium shop.
No More 'Savinho': Sávio Reverts Shirt Name Following Tottenham Transfer
Following his transfer from Manchester City to Tottenham Hotspur, Brazilian winger Sávio Moreira de Oliveira has officially dropped the diminutive 'Savinho' from the back of his kit. The 22-year-old requested to wear his birth name 'Sávio' alongside his newly assigned No. 17 shirt in North London, returning to the moniker he previously used throughout his early career before adopting 'Savinho' during his spell at Manchester City. Thanks to @jerseystory and @chuyenadodau for spotting.
